Dear Everett Athletes and Parents,

Enclosed, please find promotional material and sales forms for the 2016 Holiday Wreath and Poinsettia Sale. Approximately 33% of our total operating budget comes from fundraising. Full participation in this fundraiser keeps all of our costs as low as possible. This year, in addition to applying $3,000 to our general operating fund, we would like to earn enough money to purchase some elements for the common good of the boathouse: Two new aluminum oar boxes, two new cox-boxes, and eight new sweep oars.

Our vendor for the Holiday Wreath and Poinsettia Sale is Stadium Flowers, a long-time supporter of Everett Rowing. We earn 50% markup on all items sold.

Some numbers from last year:

2015 Sales

Gross Flower Sales: $18,633

Sales Incentive Distribution: $2,802

Net Profit to ERA: $5,689

The Club would like to set the following goals for this year’s fundraiser:

2016 Goals

Gross Flower Sales: $22,500

Net Profit to ERA: $9,259

With 100% participation, we will achieve our goal with: $150 of sales per athlete.

Based on the average price point of the items for sale, this equates to 8-12 items sold per athlete.

Individual Sales Incentive

50% of gross flower sales over $250 will be credited directly to the individual athletes’ ERA account. This will enable each family to have the opportunity to defray the cost of rowing. This credit can be applied to program fees or special trips.

Example:

$450 Gross sales = $100 Credit to Athlete Account - ($450 Gross -$250 Baseline = $200 x .5 = $100 Credit)

Everett Rowing Association 300 Smith Island Road Everett, WA 98205 | (425)345-5138 | EverettRowing

The Details

Selling Tips:

•Wreaths and Poinsettias make wonderful holiday gifts!

•Workplace sales yield positive results, if permitted.

•Local businesses you trade with often purchase these items in bulk.

•Promotion of community organization and local business is well received.

•Items for sale are very high quality.

•A simple e-mail can make friends and family aware of this opportunity.

•Personal delivery is appreciated.

Prizes:

•$50 program credit to top Junior and top Masters Sellers

•$100 Cash to any team with 100% participation. (i.e: Novice Boys; Morning Glories etc.)

Processing Orders:

  1. Fill out sales sheet.
  1. Sum sales sheet on bottom row.
  1. Go to:
  1. Click on link to Wreath and Poinsettia Sale Page.
  1. Enter the Total items for ordering.
  1. Enter YOUR name and contact information.
  1. Select the pickup date that is most convenient for you to arrange prompt delivery to your customers.
  1. Payment can be cash or check payable to “Everett Rowing Association.”
  2. Bring payments to boathouse, or mail it to:

Everett Rowing Association

PO Box 1774

Everett, WA 98206

Key Dates

Due date:

Last orders to be submitted online: By Noon onNovember 16th

Money due prior to pick-up.

Pick-up:

Everett Rowing Boathouse: Saturday, November 26 or Monday, November 28