Logos and Identity: What Makes a Good Logo?

Logos and Identity: What Makes a Good Logo?

What does this logo suggest?
A: teamwork, partnership, cooperation
The text in this space creates what perception?
A: unstable, but energetic, decorative; the background shape is critical
Which logo is better? Why?
A: The one on the right. It is not busy and very simple.
How was this logo created?
A: By combining a letter with a graphic
What do you want to avoid doing in the above logo?
A: Making the light color dominate
What was done to this dingbat to create a sunrise?
A: The bottom half was cut off
What feeling does the weight of each word convey?
Light: airy, clean, informal, decorative
Heavy: steady, solid, muscular, dominates a space
Which logo is better? Why?
A: the one on the left. It has thicker lines and will look better when reproduced.
What is wrong with this logo?
A: It’s too fancy.
What makes this logo exciting?
A: It was made using angles.
This logo was created by first creating a ______.
A: circle
What is wrong with combing these letters?
A: It creates an odd result that looks like a new letter was invented.
Which logo is better? Why?
A: The right one; the business is a commuter airline company. The left logo looks like a crop duster and does not match the business
Which logo is better and why?
A: The right one because the type is not as elaborate.
Why does this logo have double the impact?
A: Because it combines the words and the pictures
Why do the above images make good logos?
A: They use all circles. Circles make better logos than squares or triangles.
Interlocking the letters ______the letters and they function as one ______unit.
A: unites, graphical
What was added to this logo? How does it help?
A: A background color. It makes the background dominant.
How wide should the size of the name be?
A: As wide as the logo.
What is wrong with this logo?
A: It goes against the natural shape of the letter.
Setting both words in the same typestyle and at the same size creates what?
A: Alignment
/ What symbolism does each of these symbols create?
Cactus – southwestern
Lamp – magic
Heart – love
Light bulb -idea

True or False:

Using the same website, find the answers to the following questions:

__F___ 1.Squares are strong design elements.

__T___ 2.A logo should look great at billboard size and on a business card.

__F___ 3.You should add as many elements to a logo as you can.

__T___ 4.The typeface you choose for your identity should still be suitable years from now.

__T___ 5.A good proportion for a logo is roughly 3 units by 2 units tall.

_F____ 6.Dingbats almost always look best dark on a light background.

__T___ 7.When designing a logo, look for pictures that tell a story that you can use in the logo.

__T___ 8.Replacing a counter or white space of a letter with a graphic is a popular technique when designing logos.

__T___ 9. A logo without pictures or symbols is called a wordmark.

__F___10.In a wordmark, typestyle is not important.

__T___11.The goal in logo design is to change an ordinary word into a visual object.

__F___12.Kerning means to adjust the spacing between lines of text.

__F___13.As a rule, uppercase letters tend to appear casual, friendly, and warm.

__T___14.Heavy type is perceived as being steady, solid, and muscular and can easily dominate a space.

__F___15.Loosely spaced type creates a sense of focus and urgency.

__T___16.A word’s voice comes first from its style but then from its relationship to the space around it.

__T___17.Good design is the happy result of words, shapes, colors, and other basic elements in harmony.

__F___18.A circle is considered the shape of structure.

__T___19.Angles are the most exciting forms, full of energy, motion, and instability.

__F___20.When creating a monogram logo, use as many colors as possible.

__T___21.When creating a monogram, you should balance proportion, typestyle, and color.

__T___22.Blending two or more letters into one is called a ligature.

__F___23.It is okay to join any two letters together when creating a ligature.

__T___24.A good ligature is well balanced and rests on solid footing.

__F___25.Uniform space is the empty area in and around your letters.

__T___26.A lot of useful artwork comes hidden in the form of dingbats.

__F___27.Practice is what turns individual letters and artwork into useful logos.

__T___28.A simple graphic can expertly convey who you are and what you do.

__T___29.Look for ways to replace punctuation marks or even whole letters.

__T___30.Stacking a letter on top of a graphic is the classic way to create decorative initial caps, monograms, and handsome logos, simply.

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