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FERRARI GOES SHOPPING AT THE NURBURGRING
Ferrari has opened its first Ferrari Store in Germany and, also for the first time, it has opened a Ferrari store at a race track, with the unique range of Ferrari merchandise now available at the legendary Nurburgring race track.
Opened by Ferrari Formula One Drivers Felipe Massa and Kimi Räikkönen, the new Ferrari Store comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business centre. With this in mind, major new structures are being added, including the shopping centre housing the Ferrari Store, an events centre, a conference centre and hotels.
The 240 square metre Nürburgring Ferrari Store is spread over a single level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward store. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi.This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.
The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981.
The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.
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Picture Caption: Kimi Raikkonen, Michael Zender and Felipe Massa cutting the ribbon atthe Ferrari Store in Nurburgring.
For further information, please contact
Kevin Wall
/ Tel: +61 2 9701 8000General Manager, European Automotive Imports / Fax: +61 2 9701 3555
Official Ferrari importer Australia & New Zealand / E:
Edward Rowe
/ Tel: +61 2 9701 8000Public Relations Manager / Fax: +61 2 9701 3555
European Automotive Imports / Mob: +61 407 913 244
Official Ferrari importer Australia & New Zealand / E:
EUROPEAN AUTOMOTIVE IMPORTS PTY LTD
Street Address: Heritage Building, Campus Business Park, 350 Parramatta Road, Homebush NSW 2140 Australia.
Postal Address: Ateco Automotive Pty Ltd,Locked Bag 260, Silverwater, NSW 1811, Australia
A.B.N. 79 115 107 189
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Release Number: Ferrari_395
Date of Issue: 24 October 2018. Time of Issue: 07:41:34