2013 Summer Internship Program
Internship Job Description
Position Title: Intern, Search Engine Optimization
Department: 402 - Search & Affiliate Marketing
Hiring Manager: Nathalie Baier
Length of internship: _6/10/2013_ through _8/23/2013_
example: late May/June 1 through August 29
Status: × Full Time (40 hours/week) Part-time (min 24 hours/week)
Type: × Undergraduate Graduate
Pay Rate: $_15.00__ /hour
Interview Panel (list associates who will need to interview candidates):
Nathalie Baier
Jim Bader
Anjana Sampige
Summary Statement:
Briefly introduce your department, its initiatives and the goal(s) of the intern’s position.
Search & Affiliate Marketing Department of eCommerce manages Search Engine Optimization (SEO), Paid Search and Affiliate Marketing campaigns for Choice Hotels. The Internship is to help with various SEO initiatives like Reoptimization, Local Search, and Managing Franchisee requests for SEO review. Our goal is to provide timely support to the franchisees and to achieve incremental visits, revenue and booking for the eBrochures.
Responsibilities:
List and/or summarize the intern’s responsibilities pertaining to the department and/or projects.
Intern’s responsibilities include, but not limited, to the following:
1. Manage SEO_Help email box and work on the SEO requests that come from franchisees which involves –
a. Keyword Research
b. Optimize the eBrochure Title Tag, Meta Description and Headline
c. Optimize eBrochures that have had Brand Changes
2. Local Search weekly updates to Google
a. Troubleshooting and Reporting on Google Maps issues
3. BrightEdge maintenance
Requirements:
List desired qualifications for your intern here (example: strong writing and communication skills, project management experience required, education, etc).
Strong Writing and Communication Skills
Attention to Detail
Project and Time Management Skills
Knowledge in MS Excel and MS Word
Internet Utilization, a basic understanding of how the internet works
Basic SEO knowledge (optional)