Tuscany and Its Top Manufacturing Quality from 11Th to 13Th July At

Tuscany and its top manufacturing quality from 11th to 13th July at

ORIGIN PASSION AND BELIEFS

Outerwear in reversible sheepskin with stud and sequin applications, machinery from the 1950s for special processes, complex decorations made by overlapping avariety of materials

Milan,29thJune 2017 - SorelleVermiglifromTavarnelle Val diPesa (FI),Sapaf Atelier 1954and Linea EllebifromScandicci (FI)are just some of the companies representative of the Tuscan economic framework that have chosen ORIGIN PASSION AND BELIEFS as a privileged showcase to present their new products at the same time as Milano Unica scheduled to take place from 11th to 13th July at Milan's Exhibition Centre in Rho.

ORIGIN PASSION AND BELIEFSis the Show that completes the Italian Fashion System's supply chain and is designed to promote contact between the very best of Italian fashion and accessory manufacture and decision makers (operations manager, style offices) from top brands operating in the international fashion industry. In this exclusive context, companies, including SorelleVermigli, Sapa Atelier 1954 Srl and Linea Ellebi, narrate stories of an extremely high level manufacturing world.

At ORIGIN PASSION AND BELIEFS,SorelleVermigliwill be presenting reversible outerwear with stud, strass and embroidery applied to both sheepskin and leather items.

Using an installation,Sapaf Atelier 1954fromScandicci (FI) will be demonstrating how its handcrafted bags are created: from the design to the finished product through a study of the materials, techniques, models and prototypes. Photographs and videos with show historical machinery from the 1950s at work. The company still uses them every day for special applications that brands from all over the world request.

Located in Scandicci (FI),Linea EllebiSnc's 25-year-old experience will be expressed by a selection of decorations that range from precious hand-sewn embroidery, all strictly executed in Italy, to sewn or welded stone and Swarovsky crystal applications to complex decorations created by overlapping a variety of materials, and patterns made with strings or miniature lace-effect leather using special, newly-designed, multi-head machines.

Promoted by Italian Exhibition Group Spa – the new trade show pole generated by the merger between Rimini Fiera and Fieradi Vicenza – ORIGIN PASSION AND BELIEFS was created by Fieradi Vicenza in 2014 and, since 2016, has taken place in Milan in partnership with Milano Unica, as part of the Plan to promote Made in Italy devised by the Ministry of Economic Development to give the main Italian production chains, including the fashion system, and the most important trade show events of reference added value.

ORIGIN PASSION AND BELIEFS is the Show that completes Milano Unica and is the first integrated offer platform for high level Made in Italy manufacturing at the service of the fashion industry.

ITALIAN EXHIBITION GROUP SPA: FOCUS ON

Italian Exhibition Group SpA, the Company generated by a merger between Rimini Fiera and Fieradi Vicenza, is led by President Lorenzo Cagnoni, together with Executive Vice President MatteoMarzotto and Managing Director CorradoFacco. IEG, which closed 2016 with a consolidated pro-forma turnover of Euro 124.8 million, a pro-forma EBITDA of Euro 21.9 million and a consolidated net result of Euro 6.6 million,is Italy's second player in terms of overall volume with 59 products in its portfolio (relating to Food & Beverage, Green, Technology, Entertainment, Tourism, Transport, Wellness, Jewellery and Fashion, Lifestyle & Innovation) and 216 events and congresses. The Company's priority asset is to favour internationalization in segments representing Beautiful and Well Done around the world, starting from its already solid presences in the United Arab Emirates, where it has an on-going joint venture, and in the USA, China, India and South America. Furthermore, IEG is also the Italian leader in the convention and congress segment. In 2016, IEG events at its exhibition and congress sites in Rimini and Vicenza totalled 14,593 exhibitors and almost 2.5 million visitors.

AGENCY CONTACTS

PR and MEDIA RELATIONS IEG – LIFESTYLE & INNOVATION

FiloComunicazione, Milano Tel. +39 02 6599155

Katia Cilia, Media PR Specialist Fashion & Lifestyle

Mobile: +39 338 6542291

EnricaCremascoli

Tel. +39 02 6599155

PRESS CONTACT ITALIAN EXHIBITION GROUP SPA

ElisabettaVitali - head of national media & corporate communication

PatriziaRovaris- head of international media & corporate communication