PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
•1•
SUBMINIATURE SIZE, SUPERIOR SOUND:
AUDIO-TECHNICA SHOWS AT898 CARDIOID LAVALIER MIC
— New model offers a step-up unidirectional alternative that combines
maximum audio quality with minimum visibility —
•1•
INFOCOMM, ATLANTA, GA, June 9, 2004 — Audio-Technica displays the latest addition to its expanding line of lavalier microphones — the AT898 Subminiature Cardioid Condenser Microphone. Intended for high-quality, low-profile operation, the AT898 provides maximum intelligibility and clean, accurate reproduction for lecturers, stage and television talent, and houses of worship. The AT898 is a mere 5 mm in diameter, making it ideal for applications requiring minimum visibility. It operates on battery or phantom power and includes a complete accessory kit.
The subminiature cardioid element is enclosed in a rugged, low-profile housing with internal construction designed to minimize noise from handling, clothing, and wind. The microphone plugs into the included AT8537 power module, which features battery/phantom power operation, switchable low-frequency roll-off switch, and an integral XLR3M connector supplying a low-impedance balanced output. The extensive accessory kit includes three single and two double interchangeable mounts, clothing clip, viper clip, magnetic clip, and two open-pore foam windscreens. Featuring durable construction and dependable performance, the AT898 is ideal for entertainment, commercial, and industrial applications requiring unobtrusive design, including media production, AV presentations, and theater sound reinforcement.
The AT898 comes complete with a convenient carrying case that holds the microphone and accessories. Wireless and unterminated versions of the microphone are available for use with Audio-Technica and other popular wireless systems.
The AT898 Subminiature Cardioid Condenser Lavalier Microphone is currently available with suggested list pricing as follows:
• AT898 (wired) — $299
• AT898c (unterminated) — $179
• AT898cW (terminated for A-T UniPak™ wireless transmitters with 4-pin HRS-type locking connector) — $199
• AT898cT5 (terminated for A-T U100 and Lectrosonics wireless with TA5F connector) — $199
• AT898cL4 (terminated for Sennheiser SK wireless with Lemo connector) — $249
• AT898cT4 (terminated for Shure wireless with TA4F connector) — $199
Photo Files: AT898.JPG, AT898_GP.JPG
...ends 279 words
Celebrating over 40 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web:
•1•
—For further information regarding product availability and pricing in Europe, please contact Denise Turner, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England.
Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836
•1•
Audio-Technica is exhibiting at Booth #227 during InfoComm 2004 in Atlanta, GA.
•1•