Contributing Faculty Additions

Contributing Faculty Additions

Four more power originators from across the country, joined our esteemed faculty…and will continue to bring their fresh insights to you!

Derek Egeberg
Jason Klaskin
Marty Preston
Karen Swanson

Content Theme

Purchase Palooza

Your ticket to gaining purchase business!

Our faculty—who are active originators just like you—shared their secret strategies and simple step-by-step action plans to help you gain purchase business!

Forecast 2011
Jason Klaskin’s “9 Easy Steps to Getting Your Foot in the Door with Realtors”
Sue Woodard’s “Gaining New Referral Partners: A Step-by-Step System That Really Works”
Derek Egeberg’s “1 Day to Deepen and Gain New Relationships” (Part 1)
Derek Egeberg’s “1 Day to Deepen and Gain New Relationships” (Part 2)
Marty Preston’s “Show the Listing Agent Some Love!”
Cindy Ertman’s “Secure 5 New Realtor Partners in 3 Months”
Erik Janeczko’s “9 New Resources for You to Capture Realtors”
David Kuiper’s “Get Involved in Your Local Realtor Association”
Derek Egeberg’s “Sales Tips”
Erik Janeczko’s “Tips for Making Your Networking Work”
Why Now is the Time to Buy Power Point Presentation (with reach out email and promo flyer)

Ride the Refi Wave

Tips, scripts and strategies to help you navigate the refinance craze!

Swipe and adapt proven resources from top producers and be even more efficient in your efforts to reach out to your clients about refinancing!

David Kuiper’s “Touching Base Letter”
Erik Janeczko’s “Do’s and Don’ts During the Loan Process”
Cindy Ertman’s “We’re Here to Help” Letter
Jodee Brydges’ “Refi Reach Out Opportunity” Letter
Jim McMahan’s “What is Your Rate?” refi script

Power Presentations

Readymade PowerPoint presentations will give you an advantage when educating your clients and relationship partners!

Use these presentations to educate and gain the trust of new referral partners–plus, add value to your existing Realtor partners. Add your branding, customize some of the slides and get out into the market and show that you're a trusted pro!

USDA
Why Now is the Time to Buy
FHA Loans

Faculty Q&A’s

We turn to our faculty from time to time to get their answers to some of your most pressing questions!

Read these short “Faculty Q&A’s” to get the inside scoop on a variety of topics that impact you as an originator in today’s marketplace.

How do you respond when someone asks, “What is Your Rate?”
What is your best advice for originators who are not receiving business from their referral partners?
Why is it great to be in the mortgage business right here, right now?

Legislative Updates

Accessthe latest information, tools, and links regarding pending legislation that affects the mortgage industry.

Monday Jumpstart Voice Broadcasts

Gain a sales tip, and find out what strategies your peers are using—and finding success with—in these short weekly audio lessons.

Jason Womack (first Monday of each month)
Sue Woodard
Mark Madsen
Khai McBride
Linda Davidson
Sally Bucciero
Jason Klaskin
Derek Egerberg
Dave Cook
Marty Preston
David Kuiper
Erik Janeczko
Cindy Ertman
Jim McMahan
Jim Sahnger
Rene Rodriguez
Ed Conarchy

Weekly Sales Call

Weekly coaching and educational audio lessons brought to you by LTB Director of Training and Education Jim McMahan, to help you become a more fiscally literate originator. Jim tackles what’s currently going on in the market and why, and gives you some high impact talking points and articles to share with your clients and referral partners, week in and week out.

It’s Time to Take Charge
My Recession is Over
Become the Messenger
Perspective on the Industry
Maximize Efficiency to Create Capacity
The March to the “New Norm”
True Bottoming Process
Proper Incubation
The Beginning and the End
What Are You Pitching to Your Realtors?
This Too Shall Pass
Big Week
The “Magical” Second Quarter
Anchor Clients in Your Camp
What’s the View Like from There?
Bountiful Thinking
Confusion and Chaos is a Darn Good Thing!
What Do You Say?
What Does “Thank You Friday” Look Like?
The Big Three
Sand Shifts & Concrete Sticks
Are You in Control or is the Market in Control?
Take the High Road
Turn Tragic Transactions into Victories
What Makes All the Difference to You?
Are You a Quality Listener?
This Too Shall Pass (Part 2)
Get Out of My Way
Why the Market is “Breathtaking”
Get a Better View
Cautious Optimism
Willing to Spend the Time?
Are You Missing What’s Right in Front of You?
Managing the Annuity
Solid Advice
Lead with Questions, End with Authority
You Must Be Fiscally Literate
Lead People to Action
Survey the Landscape
Labor Plus Pain Equals New Life
Strategic Thank You’s
Where Have You Been?
Time to Focus on the New Year
Add Market Share to Your Business

Conference Calls

Insightful audio interviews with various market experts to help you have a competitive advantage in your marketplace! Plus, top professionals touch on the hot topics that surround the mortgage industry.

Gaining New Referral Partners: A Step-by-Step System That Really Works by Sue Woodard
Compensation Rule Meeting—Expert Insight and Implications, hosted by Sue Woodard and Jim Milano
Break the Ice with REALTORS™, hosted by Marlene Miciunas and Jason Klaskin
Why I’m not freaked out, hosted by Sue Woodard, Jim McMahan, S. John Murray & Ed Conarchy
Make a Fortune in 90 Days hosted by Rene Rodriguez and Steve Harney
A Talk with Tim Braheem

Gift of Knowledge

Pearls of wisdom from national bestselling authors and top industry professionals, that can be burned to a CD, branded, and distributed to your current referral partners—and referral partners you want to work with!

Credit: Why it Matters Now More Than Ever Before, hosted by Linda Ferrari and Rene Rodriguez
Steve Harney Uncovers How We Can Bring the Market Back
NAHB’s Chief Economist Reveals the Economics of Government Regulation
Steve Harney Shares How to Make a Fortune in 90 Days
Up Close and Personal with Best Selling Author Jack Canfield
An interview with National Best Selling Author Bob Beaudine
Increase Your Share of the Market

Talk to the Experts

Webinars hosted by Contributing Faculty Members and special guests, to help you gain knowledge on what strategies top pros are leveraging and what success they’re having!

“What Does Professional Performance Look Like?”-Hosted by Jason Womack & David Kuiper
“You’ll Never Look at Lead Generation the Same”-Hosted by Larry Montana & Sue Woodard
“Purchase Palooza”-Hosted by David Kuiper, Derek Egeberg, Jason Klaskin, Marty Preston, Cindy Ertman
“Keys to Building Power Partnerships”-Hosted by Erik Janeczko & Derek Egeberg
“Top Pros Help You Navigate the Refi Craze”-Hosted by Jim McMahan, Ed Conarchy, Jason Klaskin, David Kuiper & Marty Preston

Just Ask Jim

Your burning questions answered by twenty-five year industry veteran and MSS’s Director of Training and Education Jim McMahan, via video.

Gain Control of the Market

Business Boosters

Utilize these Business Boosters as part of your marketing campaign to develop relationships with Realtors, CPA’s, Financial Planners and Insurance Agents.

It’s That Time of Year Again, Part 1
It’s That Time of Year Again, Part 2
USDA Loan Program
FHA’s Streamlined 203(k) Loan Program
Social Media and You
3 Tips for a More Productive Day
The Value of Rejection
Go Back to School…for Free
What’s In a Word, Part 1
What’s In a Word, Part 2

Quick Tips

One page articles that discuss consumer-related topics and give clients resources they can use in their daily lives, which not only helps you reinforce your role as a trusted resource, but also reminds your customers that you’re available at all times for all of their needs.

Low-Cost Dates That Won’t Look Cheap, Part 1
Low-Cost Dates That Won’t Look Cheap, Part 2
Low-Cost Dates That Won’t Look Cheap, Part 3
Low-Cost Dates That Won’t Look Cheap, Part 4
What You Need to Know About Warranties
A New Type of Gift Registry
The Benefits of Volunteering
Tips for Travelling Through Time Zones
What To Do If You Are Asked for a Loan
Tips on Dinner Party Planning

Mortgage Rate Updates

Alert referral partners to your current rates and loan programs. Send these to your Realtor partners, and other referral partners for maximum leverage! Due to current compliance regulations, it is important to understand that Mortgage Rate Updates are designed to be sent to your professional contacts only, and are not designed for consumers.

A New Way to Improve Your Credit
5 Things to Know About Tax Scams
Need to Get Out of a Car Lease?
What’s in Your File Folder?
The Importance of Planning Ahead
Fannie & Freddie to Increase Fees
Inflation vs. Deflation
The Scoop on Consumer Confidence
Safe Haven Trading

Miscellaneous Letters

Visit My LTB/Platinum Plus and select “Miscellaneous Letters” from the Marketing Library dropdown

Using these Miscellaneous Letters to reach out to clients and referral partners on a consistent basis will enable you to establish and maintain strong relationships.

Tax Deadline Extended!
PMI Tax Deductibility Extended Through 2011!
HUD Extends 90-Day Seasoning Waiver
Higher Fees Coming from Fannie Mae and Freddie Mac
FHA Announces Increase to Monthly Mortgage Insurance Premiums
Ask Past Clients for Referrals
USDA Loans Will Have Monthly Mortgage Insurance as of October 1, 2011
Extension of the Home Affordable Refinance Program
SpecialFannieMaeHome Path Buyer Incentive Offer
FHA Changes Rules on Advertising
Super Conforming Mortgage Loan Limits Expire September 30
History Shows Home Loan Rates Still Low
Don't Make That Big Deposit or Transfer
The Impact of a Government Shutdown on Mortgages
Special Fannie Mae HomePath Buyer Incentive Offer (updated with new deadline)
Impact of S&P’s downgrades U.S. Credit Rating, Fannie Mae and Freddie Mac-What Does This Mean to You?
Rates Near 2011 Lows
New Appraisal Standards Effective September 1 for Fannie & Freddie
Great News for Underwater Homeowners
Fall Back, Beginning Sunday, November 6
Honoring America’s Heroes on Veterans Day
Reminder: Changes to HARP Program Announced
FHA Loan Limits Increased Again

Practical Financial Tips Quarterly Newsletter

Send the Practical Financial Tips quarterly newsletter to your clients and business partners to stay in the forefront of their minds year round. This newsletter is published during the first month of each quarter (Jan, April, July, Oct).

First Quarter issue released January 21, 2011
Second Quarter issue released April 15, 2011
Third Quarter issue released July 22, 2011
Fourth Quarter issue released October 21, 2011

Homes and Money Quarterly Newsletter

Send the Homes & Money quarterly newsletter to your clients and business partners to stay in the forefront of their minds year round. This newsletter is published during the second month of each quarter (Feb, May, Aug, Nov).

First Quarter issue released February 18, 2011
Second Quarter issue released May 20, 2011
Third Quarter issue released August 19, 2011
Fourth Quarter issue released November 18, 2011

LTB ARMs Indices Graphs

ARMs Charts make powerful presentation visuals for those clients you’re presenting ARM products to!

First Quarter released March 18, 2011
Second Quarter released June 24, 2011
Third Quarter released September 23, 2011
Fourth Quarter released December 16, 2011

Holiday Postcards

Take advantage of the holidays by sharing LTB’s Holiday Postcards with your relationships. It’s just one more way to let your database know they’re on your mind—and that you’re available to assist with all of their lending needs.

New Year’s 2011
Valentine’s Day
St. Patrick’s Day
Welcome to Spring
Memorial Day
Welcome to Summer
Happy Independence Day
Time of Year Again (Back to School)
Happy Labor Day
Happy Halloween
Happy Thanksgiving
Happy Holidays
Merry Christmas
Happy Hanukkah

Updates made to

Legislative Updates page
FHA Updates page
Consumer Handbooks(were all reviewed, and updated versions of English and Spanish are live)
Home Buyer's,
Consumer Credit Scoring,
33 Ways to Sell Your Home Fast
Reverse Mortgages
Equity Management

Jim McMahan’s “30 Year Fixed Rate Conventional Mortgages” Graphs

Platinum Plus Exclusives!

Video Email Marketing
75 new videos added to the library

Social Media Syndication Features—Visit the right hand column on Platinum’s homepage for easy to follow instructions for all of the features mentioned below!

“Apply Now” feature added—With this feature the member can track which campaign pieces are being utilized.

“Import Relationships” feature added— Now you can upload new contacts or update existing contacts directly from your Gmail, Windows Live, and Yahoo accounts – and there's even a way to bring in your Facebook contacts as well!

“Apply Now Click-Throughs” feature—Find out which marketing pieces grab the attention of your database–and get the biggest hits!

Get More Contacts Widget—Turn website visitors into contacts with this new widget!

Enhancements

“Send Marketing” Pieces to New Contacts—Watch a short video on the Platinum home page to learn how to send marketing pieces to new contacts that have been added to your database since your last quarterly marketing piece was released.

Blank Marketing Template—Use this template in the marketing library to create and send your own email more than once a week to different contact groups

Rate Alert Feature—Now, when market changes trigger possible refinance opportunities for your clients, you will receive an email alerting you of this opportunity.

Add and Manage Leads Feature—Watch this short video to discover how to quickly add—and manage—your leads!

Special Alerts

Special Alerts are designed to provide timely information, be it interest rate hikes, rates hitting all time lows, etc. These alerts are a great way to get your phone to ring!

“Before the Fed Meets” Postcard Alerts on January 19, March 8, April 20
“Rates Near All Time Lows” – May
“Rates Near 2011 Lows”-August

YOU Magazine

This monthly innovative online publication will enable you to achieve unprecedented marketing results! With contributing articles from bestselling authors from across the country on topics from health and finance to success and quality of life, there’s something to interest everyone! There were 12 issues with over 60 articles released in 2011!

January
February
March
April
May
June
July
August
September
October
November
December