ADVERTISING CO-MARKETING PROGRAM
Advertising is one of the surest ways to drive demand among end users for your computing solution. End customers and channel partners alike rely upon vendor advertising to learn about product benefits and competitive differences when they are considering a new purchase. Reaching your audience in the publications they frequently read will allow you to educate them on your product as part of a complete solution that is tailored for their needs.
SAGA will work closely with your production team to create a co-marketing message that exploits the value of our joint solution to the enterprise. We’ll develop a communication plan that features your company and SAGA solutions with an integrated enterprise message.
Benefits of a SAGAlliance Partners Advertising co-marketing Plan:
- Reach potential customers before they make their product and brand decision.
- Associate yourself with products which are favored by your target as part of a complete solution for their computing needs.
- Educate potential customers on how your product works to complement the technology they need to be productive.
- Maximize the reach of your advertising dollar.
ADVERTISING CO-MARKETING PROGRAM
Marketing Communications Services:
SAGA’s Marketing Communications group and advertising agency will design and produce the SAGAlliance Partner Campaign. Fees for this are included in your cost to participate.
Timeline:
It will require a minimum of twelve weeks to design and produce the SAGAlliance Partners advertising campaign.
Media Schedule:
Full-page ad in two of the following publications; six insertions over three months.
- Information Week
- InfoWorld
- CIO
- Computerworld
- Network Computing
Fees: (fees subject to change based on actual media plan)
SAGAlliance partner Advertising Logo Inclusion$10,000
On select, complementing solution ads, SAGA will add your Partner logo to SAGA’s current solutions advertising campaign. Logo inclusion is per ad insertion.
Co-Marketing Advertising Campaign$180,000
SAGA’s Marketing Communications group and advertising agency will design and produce the SAGAlliance Partner Campaign. SAGA combines a twist of excitement with a fresh hip look to create mutual equity - lacing the two brands together. The result, a powerful, fresh concept that provides a solutions message to the enterprise customer. Price includes:
- Message development and creative brief
- Ad production
- Full-page ad in two publications; six insertions over three months