THURSDAY, JUNE 8
8:45 AM – 9:15 AM / Faculty Lounge
BREAKFAST
9:15 AM – 10:00 AM / Room 750
PLENARY SESSION SPEAKER & DISCUSSION
Preliminary Findings: CCI Corporate Communication Study 2017
Michael B. Goodman
10:00 AM – 11:30 AM / Room 750
PANEL SESSION #4A:CRISIS COMMUNICATION (2)
Use of Humor in Crisis Communication
Eugene Ming-Yang Goh
Students’ Social Media Attitudes During a Campus Crisis
Kimberly Flanders
Communicating in a Post-Truth Landscape: Analyses of Donald Trump and Rodrigo Duterte’s Crisis Response Strategies
Natasha Binte Mohamed Ismail, Marie Angeline MonterdePagulayan and Carlo Miguel Alfonso AligaenFrancia
10:00 AM – 11:30 AM / Room 763
PANEL SESSION #4B: REPUTATION
Satire News and the Impact on Organizational Reputation
Lisbeth Lee Yi Hui and Juliana Chia
Strategic Corporate Reputation Management through Relationship-Based Approach: An Empirical Analysis of Behavioral and Symbolic Communication Management
Yeun Jae Lee
Seeking Social Meaning of NPOs’ Reputation in Turkey
EbruUzunoğlu
11:30 AM – 12:15 PM / Room 750
SPECIAL PANEL PRESENTATION: Digital Listening in Corporate Environments: Obtaining, Analyzing, and Interpreting Information on Electronic Communication Platforms
Moderator: Jana O’Keefe Bazzoni
Presentation #1: Digital Listening
Peter Cardon
Presentation #2: AnnusHorribilis at Wells Fargo: Failing to Manage Customer Relations on Facebook
Sam DeKay
Presentation #3: A Rhetorical Analysis of Corporate Social Media Response to Complaints on Competitors
Carolyn Meyer
12:15 PM – 1:15 PM / Room 750
AMERICAN PICNIC LUNCH
1:15 PM – 2:45 PM / Room 750
PANEL SESSION #5A: CORPORATE CITIZENSHIP
A Model of Consumer Values, Corporate Social Responsibility and Purchase Behaviour: Perspectives from an Emerging Economy
Abosede Ijabadeniyi
Challenges and Opportunities in Strategic Corporate Communication: Balancing Purposefulness, Participation and Process Transparency
Anne Ellerup Nielsen and Christa Thomsen
Multiculturalism in Corporate Contexts
Gunel A. Ismailov
1:15 PM – 2:45 PM / Room 763
PANEL SESSION #5B: TOPICS IN COPORATE COMMUNICATION
Re-Tailoring Masculinity: How Fashion Influencers are Defining a New Taste and a New Identity for Men
Chiara Basso
Organizational Writing: “The Work of Our Time”
Roslyn Petelin
Priming the Pipeline: Attracting the Next Generation of Corporate Communicators
Yvette Sterbenk
2:45 PM – 3:00 PM / Faculty Lounge
AFTERNOON BREAK & REFRESHMENTS
3:00 PM – 4:30 PM / Room 750
PANEL SESSION #6A: EMPLOYEE ENGAGEMENT/INTERNAL COMMUNICATION
The Evolution of Benefits – Communications Successes and Pitfalls
Michele Glorie and Aimee Lea
Employee Engagement in the Production of Corporate Culture through Symbolic Interaction
Donald D’Silva
Employer Perceptions and Employee Competencies: Are Employers Getting What They Want From Entry-Level Candidates?
Randi London
3:00PM – 4:30 PM / Room 763
PANEL SESSION #6B: ORGANIZATIONAL ISSUES
Challenges and Opportunities in Strategic Corporate Communication: Balancing Purposefulness, Participation and Process Transparency
Helle Kryger Aggerholm and Christa Thomsen
Purpose-Led Organizations and their Ethical Behavior: A Case Study of South Africa
Sonja Verwey and Clarissa Muir
Cont. on next page.
Developing a Composite Measure of Media Reputation
Xiaoqun Zhang
4:30 PM / Room 750
CCI CONFERENCE 2017 GROUP PICTURE
5:30 PM – 6:30 PM/ Room 763
CCI and MA ADVISORS BOARD MEETING
6:30 PM – 8:00 PM / Faculty Lounge
CONFERENCE AWARDS RECEPTION: ANNOUNCEMENT OF BEST PAPERS
Michael B. Goodman, Conference General Chair
Tim Coombs, Conference Co-Chair