The Newspaper Industry E-Newsletter
Distributed exclusively to members and subscribers of INMA
Volume 5, Number 28
Distributed 14 July 2004
Current E-Newsletter Circulation: 5,949
Click above for information on this cutting-edge event August 22-25 in Vail
Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.
Headline News
Advertising
Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.
· Boulder Publisher To Launch Dirt, a Weekday Newspaper Aimed At College Students
· Italian Media, Including Newspapers, Fight Over Advertising Market Dominated By Television
· Advertiser Sues Tribune Over False Circulation Reporting
· London Radio Station Teams With The Business For Radio-Newspaper Advertising Partnership
· WARC Projects Advertising Spending To Grow 5%
Circulation
· Rates To Be Increased 4% Per Hour By U.S. Audit Bureau of Circulations
· Audit Bureau of Circulations (ABC) Promises To Crack Down Hard On Newspaper, Magazine Reporting Violators
· New York Times Serialising "The Great Gatsby," Other Books In Rarity for a U.S. Newspaper
· Audit Bureau of Circulations (ABC) Punishes Newsday, Chicago Sun-Times, Hoy Over Inflated Circulation Figures
· New Spanish-Language Daily Newspaper, Rumbo, To Include Editions In San Antonio, Houston, Austin, and Rio Grande Valley
· Axel Springer To Launch Daily Tabloid In Hungary, Price Expected Similar To Existing Titles
· While New Quality Tabloids Make Circulation Inroads In U.K., "Red-Top" Dailies See Shrinking Market Since 1999
· Size Does Matter: Compact Times Attracting New, Younger Readers
· Free Newspapers Impact Korean Paid Daily Newspapers In Circulation, Advertising
Classifieds
· Local Advertising On Global Search Engines New Threat To Newspapers
Management
· Strong Performance By USA Today Boosts Gannett Second Quarter Profit By 9.3%
· Newspaper Salaries In United States Climb 3%, Inland Survey Shows
· Media General Earnings Up 6% In Second Quarter On Higher Political, Classified Advertising
· Tribune's FitzSimons Wrestles With Circulation Scandal, Advertising Slump
· Boston Globe, Guild Reach 5-Year Agreement That Includes 7.5% Wage Increase
· 4-Year Deal Reached Between Akron Beacon-Journal, Newsroom Union
· Metro International Acquires 5% Stake In Metro Seoul
Media
· APN To Launch Sunday Newspaper In Auckland, Taking On Fairfax Title
· Deutche Bank Downgrades New York Times, Upgrades McClatchy
· Newspaper Companies Using Influence To Negotiate Downward Prices of Comic Strips
Research
· Digital Media May Harm Child's Social Development, Study Shows
· 24% Of Internet Users Went Online To View Photos Newspapers, Television Would Not Show
Stories of Interest
· Questions and Answers: Tribune's Dennis FitzSimons
Introducing ... INMA Mobile!
Browse news about the newspaper industry and INMA wherever you go via your mobile device. Features of INMA Mobile include: constantly updated headline news affecting the newspaper industry, columnists featured on INMA web sites, an INMA calendar of conferences, workshops, awards competitions, and more, and the association's complete online bookstore. If your mobile supports WAP, go to one of the links below:
· Most Mobile Devices (including cell phones): www.inma.org/wap
· Graphic-Intensive Mobile Devices: www.inma.org/mobile
Deadlines and Diary Dates
· INMA Europe Conference, 15-19 September 2004, Florence, Italy
· Small Is Beautiful: The Implications of Newspaper Format Change, 20 September 2004, Frankfurt, Germany
· INMA Promotions and Community Relations Workshop, 27-28 September 2004, Chicago, USA
· INMA Latin America Conference, 6-8 October 2004, Mexico City, Mexico
· Total Audience Marketing for Newspapers, 14-15 October 2004, Boston, USA
· INMA Global Forum, 11-12 November 2004, Sydney, Australia
· INMA Circulation Summit, January 2005, Miami, USA
· INMA World Congress of Newspaper Marketing, May 2005, Las Vegas, USA
· INMA Europe Conference, 21-24 September 2005, Istanbul, Turkey
Recent Columns at INMA.org
The Importance of Being Earnest
By Mike Donatello
Repeat Ads: How Many Are Enough? How Many?
By Len Kubas and Chris Kubas
The Layers of Leadership: Education, Practical Experience, or a Born Leader?
By Stuart M. Garner
Price Versus Value, Product Development, and the Next Big Idea
By Earl J. Wilkinson
Innovation or Deceit: The Path Ahead
By Miles E. Groves
What Do Blackberry, Accenture and Viagra Have In Common?
By Stephen C. Johnson
Regional Newspapers: Adding Is Surviving
By Sergio Rego Monteiro
Curiosity Is Not a Sin
By Herman Verwimp
About the E-Newsletter
INMA members and registered users may subscribe and unsubscribe to The Newspaper Industry E-Newsletter by clicking here. Otherwise, first-time users may subscribe to this e-newsletter by clicking here.
About INMA
The International Newspaper Marketing Association (INMA) is a non-profit membership organisation dedicated to promoting advanced marketing principles within the newspaper industry. INMA has 1,100 members in 65 countries. INMA's four web sites include INMA.org, The Newspaper Industry, La Industria del Periódico, and Revista Ideas-Online.