IIR Middle East

Job Description

Reports To: DivisionalManager

JOB PURPOSE:

KEY PERFORMANCE INDICATORS:

Conduct phone research with regional and global markets; ranging from 30 – 80 research calls
Construct a detailed program ranging from 20 - 50senior level speakers and multi-streamed sessions held over 4 days
Write marketing copy and formulate the strategy for the direct marketing campaign

Take full ownership and responsibility for effective briefing, management and motivation of sponsorship, marketing and delegate sales campaign
Ensure each event achieves a pre-agreed gross profit margin
For repeat conferences; execute and adapt theevent strategy from market research to target growth through both delegate and sponsorship revenue streamsfor repeat conferences
Conduct and deliver on all production activities within the given production schedule and timeline

MAIN DUTIES & RESPONSIBILITIES:

Programme development

Perform detailed desk and phone research; and compile research data
Develop and write the content for a market-driven conference programmes
Conduct market research to select, invite and secure high level speakers to cover all the sessions in the programme
Generate new topic ideas for future events and develop ideas for highly profitable add-on days

Sponsorship sales

Execute targeted research with potential commercial companies to establish a sales strategy for the sponsorship manager
Provide a detailed brief, key leads and ongoing campaign support to the sponsorship team
Maintain telephone contact with key sponsorship clients to establish their promotional strategies

Marketing

Work closely with the marketing department to ensure effective marketing of events
Monitorperformance of marketing campaigns and suggest amendments or new ideas where necessary
Market research togenerate and provide marketingcopy for all promotional literature including the conference programme, website homepage and all electronic promotional campaigns

Project Management

Ensure profitability of events, overseeevent budgets and monitor overall costs
Onsite conference management: Ensure the smooth running of the event and liaise effectively with sponsors, speakers and delegates
Develop contacts and maintain industry relationships to improve the event in the future
Complete post-conference reports and analysis

CandidateSpecification

MINIMUM EDUCATION LEVEL

BACKGROUND KNOWLEDGE, SKILLS & EXPERIENCE

Essential

Minimum of one year experience in a commercial environment, ideally within a B2B conference organisation
Telephone based research skills including ‘cold calling’
Experience of working in a deadline driven environment
Strong research and analytical skills
High-level competency in writing strong sales-driven copy in English
Ability to work as part of a close knit team
Strong project management and organisational skills

Desirable

Entrepreneurial/commercial aptitude
Experience in Middle Eastern markets
Demonstrated ability to grow events with experience in working with both delegate and sponsorship revenue
Experience in finance and investment related markets

Behavioural Competencies & Job Standard

August 2012