Media Advisory

Breast Milk - Let’s Talk About Love!

World Breastfeeding Week 2011 in Viet Nam, 1-7 August

WHO: Ministry of Health, UNICEF, WHO, Alive and Thrive initiative

WHAT: Viet Nam promotes exclusive breastfeeding in celebration of World Breast Feeding Week.

WHERE: Hanoi and Ho Chi Minh City and in 9 provinces - An Giang, Kon Tum, Dien Bien, Ninh Tuan, DakLak, Cao Bang, ThanhHoa, Da Nang, Khan Hoa

WHEN: 31 July - 7 August 2011

WHY: Over the last decade exclusive breastfeeding rates in Viet Nam haveplummeted -– from 34 per cent in 1998 to 19 per cent in 2010. That means that only 19 women out of 100 in Viet Nam exclusively breastfeed their babies for the critical first six months of life. This is much lower than the world’s average - 35per cent of babies are breastfed exclusively during the first four months of life. Lack of exclusive breastfeeding in Viet Nam has its consequences--every third child is too short for its age (stunting) and every fifth child is underweight. Millions of Vietnamese children suffer from debilitating illnesses due to poor feeding practices. Breastfeeding is free, safe and an important factor for child survival. It is estimated that exclusive breastfeeding can prevent up to 13% of all under 5 deaths in the developing world. Breastfeeding is not a benefit; it is the right of every child.

DETAILED AGENDA

Friday 29 July 2011
Time / What / Where / Info/Contact
8:30-10:00 / Press Conference
(NIN/MOH, HCMC Centre for Nutrition, HCMC Department of Health, HCMC CHE, HCMC Reproductive Health Centre, UNICEF) / HCMC
Room 201, Phuong Nam Guest House, 252 Nguyen Trai Str., / Mrs. Do Thi Ngoc Diep, Director, HCMC Nutrition Centre;
180 Le Van Sy, Ward 10, PhuNhuan Dist., HCMC
Tel: (08) 39915372
Cell phone: 0913717610
Email:
6:00 – 8:00 / Launching event in NinhThuan (UNICEF)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / NinhThuan
Culture Centre; 16/4 Str., Phan Rang – Thap Cham city / Mr. Nguyen Nam, Director, Centre for Health Education;
93/3 Thong Nhat, Phan Rang - Thap Cham city
Phone:0683837990;
Cell phone: 0975017036
Email:
Saturday 30 July 2011
Time / What / Where / Info/Contact
Launching event in KhanhHoa (A&T)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / KhanhHoa / Ms. Vu Thi Thu Ha,
Alive & Thrive (A&T)
PR and Advocacy specialist
Phone: 0936630589
Email:
Sunday 31 July 2011
Time / What / Where / Info/Contact
20:00-22:00 / Music Performance Night to kick off the World Breastfeeding Week
(MOH, One UN, A&T)
Free outdoor event
Speech by MOH and UNICEF representatives;
Performance by UNICEF goodwill ambassador Ha Anh;
Performance by Tuan Hung, Hong Nhung and Tan Minh- Thu Huyen / Hanoi
Giang Vo International Exhibition Centre,
148 Giang Vo / Mr. Dang Quoc Viet, Director, National Centre for Health Education, MOH
366 Doi Can,
Tel.: 04-37627433/ 37623673/ 38328992
8:00-16:30 / Launching event in Dien Bien (UNICEF)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / Dien Bien
Conference Centre, 279 str., MuongThanh ward, Dien Bien city / Dr. Nguyen Thi Bon,Vice-director, Centre for Health Education,
Area 25, MuongThanh ward, Dien Bien Phu city.
Phone:0230 3829 015;
Cell phone: 0912 551 958
Email:
Launching event in ThanhHoa (A&T)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / ThanhHoa / Ms. Vu Thi Thu Ha,
Alive & Thrive (A&T)
PR and Advocacy specialist
Phone: 0936630589
Email:
Monday 1 August 2011
Time / What / Where / Info/Contact
Tuesday 2 August 2011
Time / What / Where / Info/Contact
7:30 - 17:00 / Launching event in Kon Tum (UNICEF)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / Kon Tum
Culture and Exhibition Centre, Le Hong Phong, KonTum city / Mr. Tran DucCanh, Vice-director,
Centre for Health Education,
215 Tran Khanh Du str., Kon Tum city
Cell Phone: 0976.448.999
Email:
Wednesday 3 August 2011
Time / What / Where / Info/Contact
The launch of NIN portal On Young Child Feeding / National Institution of Nutrition- 48 Tang Bat Ho / Mr. Trinh Hong Son, Vice-Director of Nutrition Information, Education and Communication Center (NIEC), National Institute of Nutrition, MOH
Phone: 04 39720608
Email: ;

Thursday 4 August 2011
Time / What / Where / Info/Contact
8:00-11:00 / Launching event in An Giang (UNICEF)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / An Giang
Children House 108 Dien Bien Phu str., My Long ward, Long Xuyen city / Mr. Huynh Van Nen, Director, Centre for Health Education,
10-11, Le Loi, My Binh ward, Long Xuyen city
Phone:076 3954235
Cell phone: 0918160635
Email:
Friday August 5 2011
Time / What / Where / Info/Contact
Saturday August 6 2011
Time / What / Where / Info/Contact
8:00 - 17:00 / Breastfeeding festival
(NIN/MOH, HCMC Centre for Nutrition, HCMC Department of Health, HCMC CHE, HCMC Reproductive Health Centre, UNICEF)
Free outdoor event; 200 mothers practicing open breast feeding; Lucky draw; Children’s play area with education – entertainment activities; Photo booth for mothers and children;
Music an performances;
Free examination of mothers and children’s; breastfeeding counselling; knowledge competition / HCMC
(Tbc) / Mrs. Do Thi Ngoc Diep, Director, HCMC Nutrition Centre;
180 Le Van Sy, Ward 10, PhuNhuan Dist., HCMC.
Tel: (08) 39915372
Cell phone: 0913717610
Email:
Launching event in Da Nang (A&T)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / Da Nang / Ms. Vu Thi Thu Ha,
Alive & Thrive (A&T)
PR and Advocacy specialist
Phone: 0936630589
Email:
Sunday August 7 2011
Time / What / Where / Info/Contact
8:00- 17:00 / Breastfeeding festival
(MOH, One UN, A&T)
Free outdoor event; Speeches by MOH and WHO;
200 mothers practicing open breast feeding; Lucky draw; Children’s play area with education – entertainment activities; Photo booth for mothers and children;
Music an performances;
Free examination of mothers and children’s; breastfeeding counselling; knowledge competition / Hanoi
Giang Vo International Exhibition Centre, 148 Giang Vo / Mr. Dang Quoc Viet, Director, National Centre for Health Education, MOH
366 Doi Can, Ba Dinh, Ha Noi
Tel.: 04-37627433/ 37623673/ 38328992
Monday August 8 2011
Launching event in Cao Bang (WHO)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / Cao Bang / Dr. Tran Thi Sam Yen, Director of Provincial Centre for Reproductive Health
Phone: 0263 856920
Email:
Launching event in Daklak (WHO)
Speeches, music, breastfeeding counselling, breastfeeding festival (open breastfeeding by many mothers) / Daklak / Dr. Pham Thi Thu Huong, Director of Provincial Reproductive Health Centre
Phone: 0500 3850255
Email:

For further information, please contact:

Ms Nguyen Mai Huong, Ministry of Health, Maternal and Child Health Department,

Tel: 84-4-38233802, Email:

Mr Dang Quoc Viet, Director, National Centre for Health Education, Ministry of Health Tel.: 04-37627433/ 37623673/ 38328992, Email:

MrChu Huu Trang, UNICEF ProgrammeCommunicationSpecialist

Tel. 84 4 394 25706 ext 267; Email:

Ms Ms. Vu Thi Thu Ha, Alive & Thrive (A&T)PR and Advocacy specialist;

Tel: 093 663 0589;Email:

Ms. PhungThi Thu Phuong, WHO Communications Assistant;

Tel: 04 3943 37 34 ext 83886; Email: