Request for Company Support for Attendance
Thank you for your interest in attending TransparencyIQ in Rosemont, IL. The conference -- featuring important thought leaders and influencers from some of the world’s largest companies -- is shaping up to be a fantastic event filled with cutting-edge insights into the best practices involving product transparency.
Below is a letter template you can use to help get company support to attend TransparencyIQ. Simply copy and paste the document into an email or word document and fill in the highlighted portions. Feel free to adapt for your own company’s priorities and we’ll see you in Rosemont!
Subject: Request to Attend TransparencyIQ 2017
Dear [Decision Maker Name],
TransparencyIQ, an action-packed educational program featuring industry leaders from some of the world’s largest CPG companies and retailers, including Walmart and Unilever, takes place this October 17-18 in Rosemont, IL.
The conference focuses on how companies can strengthen customer loyalty through best practices in clarifying product information — ingredients, sourcing, production details, etc.
The agenda includes speakers who will explain how to harness the value of product transparency as a strategic business advantage, best practices in communications and marketing, and tangible applications for building stronger consumer connections.
Highlighted speakers include:
●Fred Bedore, Senior Director, Sustainability, Walmart on Retail’s Opportunity
●Deborah Arcoleo, Director of Product Transparency, The Hershey Company on Communicating Transparency
●Jay Porter, President, Edelman on Why Transparency Matters
●Kristi Weaver, Partner, McKinsey & Company on The Building Blocks of a Transparency Strategy
●Andrew Mandzy, Director of Strategic Insights for Health & Wellness, Nielsen, on Transparency as a Business Builder
●Mike Wehrs, Global Head of Data and Products, GS1 on Who’s Influencing Consumers
Product transparency is vital in a competitive market. According to several recent studies by Label Insight...
●73% of consumers are willing to pay more for a product that offers complete transparency.
●98% of consumers believe it’s important for them to consider the ingredients in the food products they buy, and three in four shoppers review what is—and isn’t—in the foods they buy.
● 94% of consumers say it is important to them that brands and manufacturers are transparent about what’s in their food and how it is made.
The approximate investment for my attendance is as follows (complete the information as appropriate):
Travel costs$XXX
Accommodation (1 night)$150
Meals (dinner, breakfast and lunch covered by conference)0
Full conference pass$699
Total cost$XXX
Payback: Your ROI
The insights gained by attending TransparencyIQ can help us maximize profitability by improving consumer loyalty. The cost of a conference pass is small compared to the enormous returns our company could garner from learning about and investing in an increasingly critical topic for customers and consumers.
When I return from TransparencyIQ, I will compile a short presentation covering my presentation notes, new contacts made and a proposal for implementing new ideas that will benefit our team. I will also make any conference materials available to my colleagues.
To get the conference rate on the hotel and the best airfare, I need to register by September 25 so I will follow up with you prior to that date to secure your approval. Thank you for your consideration.
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