Curriculum Vitae
July 2012
Rex S. Toh
Office Address: Department of Marketing, Albers School of Business and Economics, Seattle University, 901, 12th Avenue, P.O. Box 222000, Seattle, WA 98122-1090
Tel: (206) 296-6007
Fax: (206) 296-2083
E-mail:
Web-site: http://fac-staff.seattleu.edu/rextoh/web
ACADEMIC QUALIFICATIONS
Ph.D. (Business Administration) University of Minnesota, March 1975.
M.S. (Business Administration) University of Minnesota, June 1972.
B. Econ. (First Class Honors or Summa Cum Laude), University of Malaya, June 1970.
EMPLOYMENT RECORD
Professor Emeritus, Seattle University, June 2012 onward.
Genevieve Albers Professor, Albers School of Business and Economics, Seattle University, from 2004 to 2006.
Marketing Program Director, Seattle University.
Robert D. O’Brien Chair from July 1991 to June 1993.
Professor, Albers School of Business, Seattle University, September 1986 to present.
Associate Professor, Albers School of Business, Seattle University, September 1980 to August 1986.
Associate Professor, College of Business, Mankato State University, July 1979 to June 1980.
Acting Chairman, Department of Business Administration, University of Singapore, June 1978.
Senior Lecturer (equivalent to Associate Professor), School of Accountancy and Business Administration, June 1978 to June 1979.
Lecturer (equivalent to Assistant Professor), School of Accountancy and Business Administration, University of Singapore, February 1974 to December 1977.
Teaching Assistant, School of Management, University of Minnesota, 1972 to 1973.
Tutor, Faculty of Economics and Administration, University of Malaya, April to July 1970.
CONSULTING PROFILE
Consultant to the Boeing Company, June 1996 to August 1996.
Consultant to the Automobile Association of Singapore, 1994.
Statistical Consultant to various parties.
Consultant to Alitalia Airlines, 1976 to 1978.
Consultant to Applied Research Corporation, Singapore, 1977.
Honorary Consultant to the University of Singapore Cooperative Bookstore, Ltd., 1976 to 1979.
HONORS AND AWARDS
2011: Lifetime Achievement Award by the Cornell Hospitality Quarterly
1996: Boeing Faculty Fellow
1989: Faculty Scholar of the Year
1986: Faculty Scholar of the Year
1983: Elected Professor of the Year by the M.B.A. students at Seattle University.
1974: Elected by the Dean to membership in the National Honorary Society of the American Decision Science Institute,
1972: Elected by the Dean to membership in ALPHA IOTA DELTA and BETA GAMMA SIGMA, national honorary societies.
1970:
· Awarded First Class Honors (Summa Cum Laude) in Economics, University of Malaya
· Awarded the Central Bank of Malaya 10th Anniversary Commemorative Gold Medal for being the top economics graduate (graduating class of approximately 250) from the University of Malaya
· Awarded the Departmental Prize (Applied Economics)
· Awarded the University Prize
· Awarded the following scholarships (all accepted):
· Fulbright-Hays Scholarship administered through the American Embassy in Malaysia
· Ford Foundation Scholarship administered through the University of Wisconsin (Madison)
· Tuition Scholarship awarded by the University of Minnesota
· 1969: Appointed Senior Scholar, Faculty of Economics and Administration, University of Malaya.
· 1968:
· First Year University of Malaya examinations. Best student in the Faculty of Economics and Administration (class of approximately 350)
· Awarded the M$1,000 Development and Commercial Bank Prize
· Appointed Intermediate Scholar, Faculty of Economics and Administration, University of Malaya
JOURNAL ARTICLES
Frederick DeKay, Rex S. Toh, and Peter Raven. “Auction Sales of Hotel Rooms and Airline Seats.” Tourism Analysis. Vol.17, No. 2, pp. 239-243. Published by Conizant Communications Corp.
Rex S. Toh, Frederick DeKay, and Peter Raven. (2012). “Travel Planning: Searching for and Booking Airline Seats on the Internet.” Transportation Journal. Vol. 51 No 1, pp. 80-98. Published by the American Society of Transportation and Logistics.
Frederick DeKay, Rex S. Toh, and Peter Raven. (2011). "Travel Planning: Searching for and Booking Hotels on the Internet." Cornell Hospitality Quarterly. Vol. 52, No. 4, pp. 388-398. Published by Sage.
Rex S. Toh, Frederick DeKay, and Peter Raven. (2011). “Selling Rooms: Hotels vs. Third Party Websites.” Cornell Hospitality Quarterly. Published by Sage. Vol. 52 (2), pp. 181-189.
Peter Raven, Rex S. Toh, and Frederick DeKay. (2011). “When and Where to Buy Airline Seats on Third Party Websites.” Tourism Analysis. Vol. 16, No. 3, pp. 271-282. Published by Cognizant Communications Corp.
Rex S. Toh and T. Noble Foster. (2010). “Hyatt Corporation v. Women’s International Bowling Congress Inc.: Hotel Room Attrition Issues.” Cornell Hospitality Quarterly. Vol. 51, No. 2, pp. 231-237. Published by Sage.
Rex S. Toh and Michael Y. Hu. (2009). “Toward a General Theory of Diary Panels.” Psychological Reports. Published by Ammons Scientific. Vol. 105, No. 3, pp. 1131-1153.
Frederick DeKay, Rex S. Toh, and Peter Raven (2009). “Loyalty Programs: Airlines Outdo the Hotels.” Cornell Hospitality Quarterly. Vol. 50. No. 3, pp. 371-382. Published by Sage.
Rex S. Toh, Frederick DeKay, and Peter Raven (2008). “Characteristics of Members of Hotel Frequent-Guest Programs: Implications for the Hospitality Industry.” Tourism Analysis. Vol. 13, pp. 271-280. Published by Cognizant Communications Corp.
Rex S. Toh and Michael Y. Hu (2008). “Averaging to Minimize or Eliminate Regression toward the Mean to Measure Pure Experimental Effects.” Psychological Reports. Vol. 102, pp. 665-677. Published by Ammons Scientific.
Rex S. Toh (2007). “Driving Demand for the Quarterdeck: A Commentary.” Cornell HRA Quarterly, Vol. 48, No. 3, pp. 342-344. Published by Elsevier Science.
Rex S. Toh, Habibullah Khan, and Chrystal Fong (2007). “World Cup 2002: Perceptions of Korean and Japanese Expatriates.” Tourism Analysis. Vol. 12, Number 5, pp. 221-225. Published by Cognizant Communications Corp.
Rex S. Toh, Barbara M. Yates, and Frederick DeKay (2007). “Executive Training Exercises in Non-Performance and Attrition Charges in the Hospitality Industry.” International Journal of Culture, Tourism, and Hospitality Research 1 (4), 281-288. Published by Emerald Group Publishing Limited.
Rex S. Toh, Dean Peterson, and Terry Foster (2007). “Contrasting Approaches of Corporate and Association Meeting Planners: How the Hospitality Industry Should Approach them Differently.” International Journal of Tourism Research. Vol. 9, pp. 43-50. Published by John Wiley and Sons.
Rex S. Toh, Eunkyu Lee, and Michael Y. Hu (2006). “Social Desirability Bias in Diary Panels is Evident in Panelists’ Behavioral Frequency.” Psychological Reports, Vol. 99, pp. 322-334. Published by Ammons Scientific.
Rex S. Toh, T. Noble Foster, and Dean Peterson (2006). “Reducing Meeting Costs: Consolidation vs. Outsourcing.” Tourism Analysis, Vol. 11, No. 2, pp. 133-136. Published by Cognizant Communications Corp.
Rex S. Toh, Habibullah Khan, and Lynette Goh (2006). “Japanese Demand for Tourism in Singapore: A Co-integration Approach.” Tourism Analysis, Vol. 10, No. 4, pp. 369-375. Published by Cognizant Communications Corp.
Rex S. Toh, Frederick DeKay, and Barbara Yates (2005). “Independent Meeting Planners: Roles, Compensation, and Potential Conflicts.” Cornell HRA Quarterly, Vol. 46. No. 4, pp. 431- 443. Published by Elsevier Science.
Habibullah Khan, Rex S. Toh, and Lyndon Chua (2005). “Tourism and Trade: Co-integration and Granger Causality Tests.” Journal of Travel Research. Vol. 44, No. 2, pp. 171-176. Published by Sage Publications.
Rex S. Toh, Mary Jean Rivers, and Teresa Ling (2005). “Room Occupancies in the Cruise Industry: Cruise Lines Out-do the Hotels." International Journal of Hospitality Management, Vol. 24, pp. 121-135. Published by Elsevier Science.
Rex S. Toh, Fred DeKay, and Gail Lasprogata (2005). “Attrition Clauses: Outstanding Issues and Recommendations for Meeting Planners.” International Journal of Hospitality Management, Vol. 24, pp. 107-119. Published by Elsevier Science.
Rex S. Toh, Habibullah Khan and Sukma D. Erawan (2004). “Bomb Blasts in Bali: Impact on Tourism.” Tourism Analysis, Vol. 9, No. 3, pp. 219-224. Published by Cognizant Communications Corp.
Eunkyu Lee, Michael Y. Hu, and Rex S. Toh (2004). “Respondent Non-Cooperation in Surveys and Diaries: An Analysis of Item Non-Response and Panel Attrition." International Journal of Market Research. Vol. 46, No. 3, pp. 311-326. Published by The Market Research Society.
Rex S. Toh, Habibullah Khan, and Lay-ling Lim (2004). "Two-Stage Shift-Share Analysis and Purpose of Visit: The Singapore Experience." Journal of Travel Research, Vol. 43,No. 1, pp. 57- 66. Published by Sage Publications.
Frederick DeKay, Barbara Yates, and Rex S. Toh (2004). “Non-Performance Penalties in the Hotel Industry.” International Journal of Hospitality Management, Vol. 23, pp. 273-286. Published by Elsevier Science.
Sock-yong Phang and Rex S. Toh (2004). “Road Congestion Pricing in Singapore: 1975-2003.” Transportation Journal, Vol. 43, No. 2, pp. 16-25. Published by the American Society of Transportation and Logistics.
Rex S. Toh, Eunkyu Lee, and Michael Y. Hu (2004). “Empirical Tests on Regressive Estimations: Implications on Surveys and Diaries." Psychological Reports, Vol. 94, pp. 1061-1074. Published by Ammons Scientific.
Subin Im, Michael Y. Hu, and Rex S. Toh (2003). "Exploring the Dimensionality of the Originality Subscale of the Kirton Adaption-Innovation Inventory.” Psychological Reports, Vol. 93, pp. 883-894. Published by Ammons Scientific.
Christine Lim, Juergen Gnoth, and Rex S. Toh (2003). "The Travel Balance Approach and Contributing Factors to Tourism Rejuvenation in Australia and New Zealand.” Journal of Hospitality and Tourism, Vol. 1, No. 1, pp. 83-97. Published by Culture and Environment Conservation Society.
Rex S. Toh and Peter Raven (2003). “Perishable Asset Revenue Management: Integrated Internet Marketing Strategies for the Airlines." Transportation Journal, Vol. 42, No. 4, pp. 30-43. Published by the American Society of Transportation and Logistics.
Rex S. Toh, Habibullah Khan, and Irene Siew-Leng Yap (2003). "An Empirical Validation of the Travel Balance Approach as an Alternative to the Tourism Area Life Cycle." Tourism Analysis, Vol. 7, No. 3/4, pp.207-215. Published by Cognizant Communications Corp.
C. Patrick Fleenor, Rex S. Toh, and David Arnesen (2003). "Student Study Tours: Impact on Tourism.” Tourism Analysis, Vol. 7, No. 3/4, pp. 277-281. Published by Cognizant Communications Corp.
Rex S. Toh and Frederick DeKay (2002). "Hotel Room Inventory Management: An Overbooking Model." Cornell HRA Quarterly, Vol. 43, No. 4, pp. 79-90. Published by Elsevier Science.
Rex S. Toh, Habibullah Khan, and Karen Lim (2001). "Singapore's Tourism Industry: How Its Strengths Offset Economic, Social, and Environmental Challenges." Cornell HRA Quarterly, Vol. 42, No.1, pp. 42- 49. Published by Elsevier Science.
Rex S. Toh, Habibullah Khan, and Ai-Jin Koh (2001). "A Travel Balance Approach for Examining Tourism Area Life Cycles: The Case of Singapore." Journal of Travel Research, Vol. 39 (May), pp. 426-432. Published by Sage Publications.
Habibullah Khan, Rex S. Toh, and Khurrath Fathima (2001). "Asian Contagion: Impact on Singapore Tourism." Annals of Tourism Research, Vol. 28 No. 1, pp. 224-226. Published by Elsevier Science.
Michael Y. Hu, Rex S. Toh, and Eunkyu Lee (2000). "Survey Accuracy as a Function of Usage Rate." Marketing Letters, Vol. 11, No. 4, pp. 335-348. Published by Kluwer Academic Publishers.
Eunkyu Lee, Michael Y. Hu, and Rex S. Toh (2000). “Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors.” Journal of Marketing Research, Vol. 37 (February), pp. 125-133. Published by the American Marketing Association.
Turgut Var, Rex S. Toh, and Habibullah Khan (1999). “Tourism and ASEAN Economic Development.” Annals of Tourism Research, Vol. 26, No. 1, pp. 195-196. Published by Elsevier Science.
Rex S. Toh, Michael Y. Hu, and William G. Browne (1998). “Identifying Frequent Fliers in Airline Travel in Australia: Implications for Market Segmentation, Target Marketing, and Product Differentiation.” Journal of Air Transportation World Wide, Vol. 3, No. 2, pp. 17-29. Published by the University of Nebraska Aviation Institute.
Rex S. Toh (1998). “Toward an International Open Skies Regime: Advances, Impediments, and Impacts." Journal of Air Transportation World Wide, Vol. 3, No.1, pp. 61-70. Published by the University of Nebraska Aviation Institute.
Rex S. Toh and Sock-yong Phang (1997). “Curbing Urban Traffic Congestion in Singapore: A Comprehensive Review.” Transportation Journal, Vol. 37, No. 2, pp. 24-33. Published by the American Society of Transportation and Logistics.
Rex S. Toh, Habibullah Khan, and Florence Tze-Chieh Ng (1997). “Prospects for the Tourism and Hotel Industry in Singapore: A Regression Model.” Cornell HRA Quarterly, Vol. 38, No. 5, pp. 80-87. Published by Elsevier Science.
William G. Browne and Rex S. Toh (1997). “Targeting Airline Advertising Copy.” Annals of Tourism Research, Vol. 24, No. 4, pp. 1005-1007. Published by Elsevier Science.
Sock-yong Phang and Rex S. Toh (1997). “From Manual to Electronic Road Congestion Pricing: The Singapore Experience and Experiment.” Transportation Research E: The Logistics and Transportation Review, Vol. 33, No. 2, pp. 97-106. Published by Elsevier Science.
David W. Arnesen, C. Patrick Fleenor, and Rex S. Toh (1997). “The Ethical Dimensions of Airline Frequent-Flier Programs,” Business Horizons, January-February, pp. 47-56. Published by the Indiana University Graduate School of Business.
Michael Y. Hu, Rex S. Toh, and Eunkyu Lee (1996). “Impact of the Level of Aggregation on Response Accuracy in Surveys of Behavioral Frequency.” Marketing Letters, Vol. 7, No. 4, pp. 371-382. Published by Kluwer Academic Publishers.
Rex S. Toh, William G. Browne, and Michael Y. Hu (1996). “Frequent-Flier Programs: A Comparative Study of the American and Australian Experiences.” The Logistics and Transportation Review, Vol. 32 No 2, pp. 191-205. Published by the University of British Columbia.
Rex S. Toh and Michael Y. Hu (1996). “Natural Mortality and Participation Fatigue as Potential Biases in Diary Panels: Impact of Some Demographic Factors and Behavioral Characteristics on Systematic Attrition.” Journal of Business Research, Vol. 35, No. 2, pp. 129-138. Published by Elsevier Science.
Habibullah Khan, Sock-yong Phang, and Rex S. Toh (1996). “Tourism Growth in Singapore: An Optimal Target.” Annals of Tourism Research, Vol. 23, No. 1, pp. 222-224. Published by Elsevier Science.
Rex S. Toh, Sock-yong Phang, and Habibullah Khan (1995). “Port Multipliers in Singapore: Impact on Income, Output, and Employment.” Journal of Asian Business, Vol. 2, No. 1, pp. 1-9. Published by the Association for Asian Studies, University of Michigan.
William G. Browne, Rex S. Toh, and Michael Y. Hu (1995), “Frequent-Flier Programs: The Australian Experience.” Transportation Journal, Vol. 35, No. 2, pp. 35-44. Published by the American Society of Transportation and Logistics.
Michael Y. Hu and Rex S. Toh (1995), “An Experimental Study of Marketing Information Utilization: The Manager/Researcher Dichotomy.” Marketing Letters, Vol. 6, No. 1, 1995, pp. 53-62. Published by Kluwer Academic Publishers.
Habibullah Khan, Sock-yong Phang, and Rex S. Toh (1995), “Singapore’s Hospitality Industry: The Multiplier Effect.” Cornell HRA Quarterly, Vol. 36, No. 1, pp. 64-69. Published by Cornell University.
Sock-yong Phang and Rex S. Toh (1994). “Policies to Promote Shipping Registration in Singapore.” Journal of Transport Economics and Policy, Vol. 28, No. 2, pp. 215-219. Published by the London School of Economics and the University of Bath.
Rex S. Toh (1994). “The High Cost of Motoring in Singapore.” Business Horizons, (March-April), pp. 68-74. Published by the Indiana University Graduate School of Business.
Phang Sock Yong and Rex S. Toh (1994), “The UNCTAD Liner Code: A Dead Letter?” Accounting and Business Review, Vol. 1, No.1, pp. 159-165. Published by World Scientific.