Iowa ASCD Action Planfor Advocacy

2011 – 2014

Approved by the Iowa ASCD Board of Directors on July 27, 2011

Goal of Iowa ASCD:

By 2014, Iowa ASCD will have a systems-wide approach to all structures in the organization as evidenced by the expected outcomes of the following action on advocacy and influence, which aligns with the other strategic goals on teaching and learning (programs, events, partnerships), technology, and membership. Updates in progress by the steering committee for advocacy and influence are provided annually at summer retreat and as requested for specific actions and activities:

Action Item 4: Advocacy and Influence

Expected Outcomes:

  • Regular advocacy for students’ success based on key issues by Iowa ASCD board members and the members across the state with Iowa legislators, State Board of Education, and Director of Education.
  • Quality training to develop skills of advocacy based on best practices and key issues
  • Quality tools (e.g., brochures, webinars, talking points) to use in advocacy.

Key Steps in Theory of Action / Time Frame / Responsible Party / Status
Action: Recruitment and Selection of Steering Committee for Advocacy and Influence with Established Meetings
  • Led by ASCD Leadership Council Members
  • Includes 4-5 members from across the state, based on geography, role, interest
  • Include Director of Member Relations and E-Learning
  • Meeting Schedule
Evidence of Completion and Impact: Membership list and meeting schedule / June - October, 2011 / ASCD Leadership Council Members / √ Susan Pecinovsky, ASCD Leadership Council Member – Associate Superintendent for Teaching and Learning of Marshalltown CSD
√ Pam Vogel, ASCD Leadership Council Member – Superintendent of East Union CSD
√ Linda Black, Former Superintendent of Fort Dodge CSD
√ Kerri Nelson, Superintendent of South Tama CSD
Action: Development and Implementation of Three-Year Action Plan
  • Development of Action Plan, including rubric for advocacy
  • Review and Approval by Iowa ASCD Board
  • Publication of actions
  • Updates to Board
Evidence of Completion and Impact: 3-year action plan with rubric for advocacy, monitoring summaries – quantitative data and theme analysis, status of actions reported to Iowa ASCD Board /
  • June – October, 2011
  • July and October Board meeting
  • November, 2011 and ongoing
  • As requested
/
  • Iowa ASCD Steering Committee
  • ASCD Leadership Council Members
  • Electronic Communications Leads
  • President and ASCD Leadership Council Members
/ √ Action Plan on Agenda for Summer Retreat, July 27, 2011
Action: Training of Iowa ASCD Board Members in Behaviors appropriate for Advocacy and Influence
  • Provided initially by Senators Daryl Beall and Lisa Heddons
  • Webinar developed based on initial training and used to train new board members
  • “On the Hill” Training
  • Advocacy Visits with Legislators at home Posts and on the hill.
Evidence of Completion and Impact: Minutes of October 19, 2011, board meeting; List of participants; summary of reflections of participants using advocacy rubric– quantitative data and theme analysis; Completed webinars; number of visits at home post and on hill. /
  • October 19, 2011,
Board Meeting
  • November, 2011, - January, 2012
  • See below
  • After training
/
  • ASCD Leadership Council Members
  • Iowa ASCD Steering Committee
  • ASCD Leadership Council Members and Iowa ASCD Steering Committee
  • Iowa ASCD Board members

Action: Training of Iowa ASCD Members in Behaviors appropriate for Advocacy and Influence
  • Webinars
  • Presentation at Iowa ASCD Curriculum Leadership Academy
  • “On the Hill” Training
  • Advocacy visits with legislators
Evidence of Completion and Impact: List of Webinars and participants; summary of reflections of participants using advocacy rubric– quantitative data and theme analysis; number of meetings with legislators at home posts and “on the hill” /
  • January, 2012, and ongoing
  • April, 2012
  • See Below
  • Following training
/
  • ASCD Leadership Council Members
  • ASCD Leadership Council Members and Academy Chair
  • ASCD Leadership Team and Iowa ASCD Steering Committee
  • Members

Action: LILA Training and Visits “on the hill” of ASCD Leadership Council Members and Executive Directors
  • Set up meetings with United States Senators and Representatives
  • Development, printing, and distribution of brochure ant talking points based on key issues of ASCD and Iowa.
  • Training provided by ASCD
  • Visits “on the Hill” based on key issues
Evidence of Completion and Impact: List of participants; list of contacts; completed brochure; summary of reflection on advocacy based on rubric – quantitative data and theme analysis /
  • September – October, 2011 and ongoing years
  • December, 2011, and ongoing years
  • January, 2012, and ongoing years
  • January, 2012, and ongoing years
/
  • ASCD Leadership Council Members and Executive Director
  • ASCD Leadership Council Members and Executive Director
  • ASCD
  • ASCD Leadership Council Members and Executive Director

Action: Meeting with Director of Education
  • Set-up of meeting at least annually
  • Includes President, past-President, President-Elect, Executive Director, ASCD Leadership Council Members, and other board members if interested.
  • Meeting focused on key issues, as outlined in brochure and talking points
Evidence of Completion and Impact: Date of meeting; list of participants; summary of reflections on advocacy based on rubric – quantitative data and theme analysis /
  • January or February, 2012, and ongoing years
/
  • Executive Director and ASCD Leadership Council Members

Action: Luncheon and Presentation to State Board of Education
  • Presentation by ASCD Leadership Council Members, based on key issues presented in brochure and talking Points
  • Participants include President, President-Elect, Past-President, ASCD Leadership Council Members, Executive Director, and other interested Board Members
Evidence of Completion and Impact: Date of presentation; list of participants; summary of reflections on advocacy based on rubric– quantitative data and theme analysis /
  • February or March, 2012, and ongoing years
/
  • Executive Director and ASCD Leadership Council Members

Action: “On the Hill” Training
  • Contact David Griffith, ASCD Policy Director, for availability in training Iowa ASCD Board members and members of Iowa ASCD interested in training and visits “to the hill.” (Possible Alternate would be Affiliate Director of Wisconsin)
  • Contact Senate/House to set up date for visits “on the hill.”
  • Provide light supper and host training on evening prior to “on the hill” visits. Invite Senator Beall, Senator Heddons, and Representative Winckler
  • Host breakfast for additional training and preparation for “on the hill” visits”
  • Make “on the hill” visits
  • Reflections on visits
Evidence of Completion and Impact: Date of training, list of participants in training, list of individuals making visits to legislators,summaries of reflections based on advocacy rubric – quantitative data and theme analysis /
  • Date to Be Determined for Spring, 2012, and ongoing
/
  • ASCD Leadership Council Members and Advocacy Steering Committee

Action: Alignment of Learning Supports of Iowa with ASCD Whole Child Initiative
  • Meet with Cyndi Erickson and Barb Ohland, co-chairs, to understand new grant focused on Learning Supports
  • Transition Iowa Department of Education liaison to Iowa ASCD Board as DE Liaison
  • Do Crosswalk of Whole Child Tenets with goals/activities of Learning Supports
  • Emphasize connections and missing activities in work with State Board of Education
Evidence of Completion and Impact: Meetings with DE Chairs of Grant, DE Liaison on Board, Crosswalk of Whole ChildTenets with Learning Supports, presentation to State Board of Education /
  • Spring, 2012
  • Summer, 2012
  • 2012-2013
  • 2013 -2014
/
  • Executive director and ASCD Leadership Members
  • Executive director
  • Advocacy Steering Committee
  • Advocacy Steering Committee

Action: On-going Communications regarding Advocacy and Influence
  • Twitter
  • Face Book
  • E-Blasts
  • Weekly E-Brief
  • Post Visits
  • Senate Education Committee Presentation
  • Set up Date
  • Prepare Presentation Based on Issues
  • Make Presentation based on Issues
Evidence of Completion and Impact: Communications in various mediums; listing of post visits by board members and members of Iowa ASCD, summary of reflections based on rubric / 2011-2014:
  • Ongoing
  • Ongoing
  • Ongoing
  • Weekly
  • Ongoing
  • Dates to Be Determined – Winter/Spring of 2012 and ongoing
/
  • Executive Director and ASCD Leadership Council Members
  • Director of Member Relations and E-Learning
  • Executive Director and ASCD Leadership Council Members
  • Executive Director and E-Communications editor
  • Board Members and Iowa ASCD members
  • ASCD Leadership Council Members and Steering Committee and Senator Beall