Re: Legacy Marketing Officer (London) – Ref. 8979
Thank you for your interest in the above position.I am pleased that you are interested in working for RNIB, which achieves such a tremendous amount for blind and partially sighted people.
Our application pack consists of:
- an application form
- a job description and person specification
- our values and behaviours
- an equal opportunities monitoring form
This pack can also be made available to you in large print, Grade 1 or Grade 2 braille, or on disk or tape. Please feel free to ask us if you would prefer to receive it in one of these alternative formats.
If you have a disability and would like assistance in filling in the form then please contact me at least three days before the closing date for the role and we shall be glad to help you.
We only accept CVs from applicants whose disability makes it difficult to complete an application form. All applicants however need to address the specific information we have asked for in the job advert.
Please read the guidance notes on the careers page of our website before filling in the application form as you may find this helpful when completing the form.
The closing date for completed applications is 23:59 on Tuesday 13 June 2017
Interviews dates to be confirmed
If you are able to, please complete and return your application form and the equal opportunities monitoring form by email to .
However we will accept braille, audio, disk, typed and handwritten applications sent to HR Administrator, RNIB, Human Resources, 105 Judd Street, London WC1H 9NE.
We want to ensure that as much of our resources as possible go towards supporting people with sight loss and therefore we do not normally contact unsuccessful applicants individually. If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful on this occasion. However, we would encourage you to apply for other suitable roles.
Once again, thank you for your interest in this vacancy and for working for the Royal National Institute of Blind People.
Jake Francis
Assistant Resourcing Business Partner
RNIB Job description
Job title:Legacy Marketing Officer (Acquisition)
Salary: £26,042 - £27,904(including London Weighting)
Grade: M3
Group: Marketing and Fundraising
Section:Legacy, Community and Events
Unit: Legacy Marketing (Acquisition)
Location:105 Judd Street, London WC1H 9NE
Reports to: Legacy Marketing Manager (Acquisition and Development)
Purpose of Job:Responsible for implementing a programme of communications to generate legacy prospects and pledges via a variety of media including direct mail, telemarketing, and internet. Managing tailored communicationsto legacy supporters and promote legacy giving to staff and volunteers.
Impact:No people management responsibility. Responsible for own area of work, ensuring the efficient running of the Acquisition communications programme, working independently across the organisation and producing a high standard of creative work in line with brand guidelines.
Financial responsibility:Responsible formonitoring
Acquisition income and expenditure, processing invoices,
reconciling against budget and assisting with re-forecasting.
Decision making responsibility:
Takes responsibility for own actions and make decisions independently in appropriate situations, using own initiative.
Equal opportunities statement
RNIB is committed to being an equal opportunities organisation. It is committed to promoting equal opportunities and preventing discrimination. This policy applies to both its service delivery and to its own employment practices. You will be willing and able to demonstrate commitment to RNIB’s Equal Opportunities Policy.
Main accountabilities:
- Responsible for increasing the number of legacy conversations and securing prospects, for them to be developed into intenders and pledges. This will include data co-ordination across RNIB Groups, sourcing content, managing schedules, keeping to deadlines and briefing internal departments.
- Work closely with the Telephone Fundraising Unit to
maximise the effectiveness of the telephone for identifying, converting and thanking legacy prospects and supporters, ensuring every opportunity is available to capture interest.
- Produce Outlook magazine for donors, supporters
and service users in standard and alternative format, sourcing inspiring content, conducting case study interviews and managing recording, print and production, working with other teams and suppliers.
- Using brand and legacy messaging guidelines, write
engaging copy, source strong imagery, proof read and
review agency and in-house artwork, circulating as per approval procedures. Ensure that all legacy marketing literature and digital content is kept up to date.
- Develop and manage a legacy digital marketing
strategy and supporter journey for both internal and external prospects with the Marketing team.
- Lead on an ongoing internal communications strategy for legacy promotion to reach staff directly and volunteers and service users through other RNIB communications e.g. legacy conversation training, promoting Remember a Charity Week and Legacy Awareness Week and posts on internal channels such as Workplace by Facebook.
- Manage and coordinate the work of external agencies, including problem solving and proof reading copy and artwork. Ensure all activity is carried out on time, to budget and to agreed standards. This includes direct marketing agencies, printers, advertising brokers and Royal Mail.
8. Build and maintain strong reciprocal relationships
across the Legacy, Community and Events team,
Area Fundraising Managers and RNIB, identifying opportunities to cross sell to achieve team objectives.
9. Work withthe Legacy Marketing Manager
(Acquisition and Development) to manage and monitor budgets in order to achieve agreed objectives. Provide information for budget setting and monthly forecasting.
10. Work with the Fundraising Insight Unit to commission in-depth analysis on legacy acquisition activity to show movement around the legacy giving cycle. Projects could include campaign performance,the impact of our newsletter and identifying the best warm prospects to receive a legacy ask.
11.Use the supporter database to add and update records, also to specify and request data selections and reports from the database to support legacy marketing activity.
12.Provide regular updates on campaign performance to the Legacy Marketing Manager (Acquisition and Development) and monthly legacy acquisition statistics for inclusion in team KPI reports.
13.Stay informed of competitor activity, communications and regulatory developments to ensure that RNIB is always compliant with UK legislation.
14. Keep up to date with the work of RNIB through visits to regional offices, services and by attending UK wide supporter events.
General
- Undertake any other duties commensurate with the post.
- Adhere to all RNIB policies and procedures.
Person Specification
All criteria are essential unless otherwise stated.
1.Specialist Knowledge, Skills and Experience
1.1Knowledge and experience of direct marketing to
individuals, preferably in the not for profit sector, across a
range of channels including digital.
1.2Experience of working independently or with a data team to identify, segment and export data selections from a customer database for direct marketing purposes.
1.3Experience of working with a data team to commission reports, analysis and insight to inform direct marketing activity.
1.4Experience of setting and managing budgets and monitoring results and expenditure.
1.5Experience of managing the work of marketing agencies and other external suppliers to provide copy, artwork, print and mailing services.
1.6Experience of using Microsoft Word, Outlook and Excel and fundraising database systems.
1.7 Knowledge of customer care principles and techniques.
1.9 Awareness of the external environment and developments in legacy marketing.
Desirable
1.10Marketing qualification, or evidence of continuous
professional development.
1.11Member of the Institute of Fundraising.
1.12 Experience of legacy marketing techniques.
2. Team working skills
2.1 Experience of working collaboratively with other teams and colleagues to achieve team and organisational goals.
2.2 Ability to identify and manage conflict and ensure effective team working.
2.3. Ability to influence, convince and negotiate with others to achieve mutually beneficial outcomes.
3.Planning and organisation skills
3.1 Experience or planning, scheduling, allocating and evaluating work and suppliers.
3.2. Ability to work under pressure, meet tight deadlines and managing multiple priorities, maintaining a high quality of work.
3.3. Experience of contributing to the production of short and long term strategies and implementing once agreed.
3.4. Ability to maintain accurate records of income and expenditure and compile, understand and analyse financial and statistical information.
4. Problem-solving and creative skills
4.1 Ability to gather, record, organise and present and evaluate information in order to improve performance and inform decision making.
4.2 Experience of using creative skills, working independently, with internal teams and suppliers to produce engaging marketing materials.
5. Communication
5.1Experience of communicating effectively both orally and in writing, in order to maintain the confidence of staff, supporters and suppliers, adapting style to suit the audience.
5.2. Ability to influence, convince and negotiate internally and with suppliers in a way that results in acceptance and agreement.
5.3Strong editorial and written communication skills in order to write/assess copy for supporter magazine, campaigns and to ensure copy is accurate.
- Equal opportunities
6.1Ability to understand and demonstrate commitment to
RNIB’s Equal Opportunities Policy and to ensure all activities are consistent with the Equal Opportunities Policy. This includes all staff activities and their interface with the general public.
7. Special conditions
7.1 This post requires occasional travel and overnight stays to attend events, meetings and training.
Is a Disclosure and Barring Service Check required? NO
Are any other additional security checks required?NO
Behaviours
Deliver results
- Motivates and develops others to continually exceed standards and expectations.
Engage Customers
- Makes systems and processes more customer-friendly, and acts as key “go to” person for customer knowledge for the service area.
Engage others
- Coaches and mentors others in the development of supportive and trusting relationships with colleagues, customers and others which develop and enhance the service and organisation’s profile and reputation.
Set Direction
- Demonstrates awareness of commercial and financial considerations.
- Drives and enables creativity, innovation, improvement and new activities for team and service which contribute to sustaining organisational success.
- Manages change effectively, recognising and addressing the impact of change on people and services.
Lead and inspire
- Creates and leads high performing teams, recognise the importance of leadership in own role and take steps to improve ability to lead and motivate others.
- Displays resilience and takes a rational approach.
Personal impact
- Gains support for position and achieves win/win situations through negotiation and compromise, demonstrating confidence, passion and authority.