ISTITUTO DI ISTRUZIONE SUPERIORE
“A. SACCO”
Istituto Tecnico
Sistemi Informatici Aziendali
Sant’Arsenio (SA)
PROGRAMMA SVOLTO
a.s. 2016/17
Disciplina:Lingua Inglese
Docente:Prof.ssa D’Avino Anna
Class: VD
Libro di testo: In Business, aut. Bentini, Richardson, Vaugham; ed. PearsonLongman.
BUSINESS THEORY
Marketing and Advertising:
-Marketing
-Market Research
-Online marketing
-Advertising
-The power of advertising
-TradeFairs
Green Economy:
-Whatis Fair Trade?
-Microfinance
-Ethical Banking
Globalisation:
-Globalisation
-Advantages and disadvantages of globalisation
-EconomicGlobalisation
-Outsourcing and offshoring
Banking:
-Banking services to businesses
-Methods of payment
-How customers can communicate with theirbanks: Accessible banking.
-Documentsused in International Trade: bank transfer, draft, Letter of Credit.
Finance:
-The Stock Exchange
-Dealers who operate on the Stock Exchange
-The London Stock Exchange
-The New York Stock Exchange and NSDAQ
La docente ha fornito in fotocopie ulteriore materiale di approfondimento tratto dal testo “The Business way”, aut. Fiocchi/Morris, ed. Zanichelli, concernente i seguenti argomenti: - Banking (the Central Bank, The Bank of England, Maintypes of banks and financialinstitutions in the UK, Internet banking fraud,); - Marketing (The marketing concept, the marketing process, market segmentation, The marketing mix,); - Advertising (advertising campaign, The British Code of Advertising Practice); - Green Economy (Sustainabledevelopment, Ethical banking and Ethicalinvestment);
BUSINESS COMMUNICATION
Business CommunicationIntroduction:
-The Business Transaction
-Writing Business: E-mails, Netiquette,Faxes, Letters
-Lexis and praseology to describe a business transaction, to talk over the phone, to analyse and describe an e-mail, a fax, a business letter
Job Application:
-The applicationprocess
-The job interview
-A Job application
-The curriculum Vitae (CV); Europass CV
-The cover letter
Enquires and Replies
-Lexis and phraseology for enquires and replies
Offers and Replies
-Lexis and phraseology for offers and replies.
CULTURAL PROFILES
People and History:
-The Industrial Revolution in the UK
-The British Empire
-Britain since 1930
-American civil war
-The USA became a world power
-The USA since World War II
Governament and politics:
-The UK governament
-The USA governament
-Political parties
-The organisation of EU
-Whatdoes the European Union do?
-Leaving the European Union.
Society:
-Population
-The Welfare State
Sant’Arsenio, lì firma docente
firma studenti