RESUMEMarch, 2011
Israel D. Nebenzahl
ADDRESS:
33 Omri St.Phone: +972-3-648-4448
Tel Aviv 69016FAX: +972-3-649-4621
IsraelE-mail:
PERSONAL:
Date of birth:September 19, 1940
Place of birth:Ramat Gan, Israel
Marital status:Married, three children
Citizenship:Israel, U.S.A.
DEGREES:
New York University, Graduate School of Business Administration, N.Y.
Ph.D. - June 1974
Concentrated in Marketing and Operations Research
Dissertation Supervisor: Prof. Henry Assael. Dissertation Topic: "Selective
Communications in Marketing"
Columbia University, Graduate School of Business, N.Y.
M.B.A. - February 1967
Concentrated in Production Management Systems
Dean's List
Columbia University, School of General Studies, N.Y.
B.S. - June 1965
Majored in Economics
Dean's List; Honors in Economics
ACADEMIC EXPERIENCE:
Ariel University Center of Samaria, Israel
July 2007 – PresentHead of the MBA program
Oct. 2006 – PresentProfessor of Marketing
Oct. 2006 – PresentDean, The Faculty of the Social Sciences and the Humanities
Committee Membership:
Senate
Senate Central Committee
Top Appointment & Promotion Committee
Bar Ilan University, School of Business Administration, Ramat-Gan, Israel
Apr. 98 - Sept. 06Associate Professor of Marketing
Aug. 03 - July 05On Sabbatical leave
Oct. 97 - Aug. 03Head of Marketing Area
Oct. 92 - Mar. 98Senior Lecturer in Marketing
Jan. 92 - Sept. 94Deputy Head, School of Business Administration
Oct. 91 - Sept. 92 Senior Teacher in Marketing
American University, Kogod School of Business, Washington, DC, USA
June 04 – Aug. 05Scholar-in-Residence.
Sept. 03 – May 04Arlene and Robert Kogod Outstanding Visiting Professor
of Undergraduate Programs.
Bar Ilan University, Dept. of Economics & Business Administration, Israel
Oct. 89 - Jan. 91On Sabbatical leave
Oct. 86 - Sept. 91Senior Teacher in Marketing
Sept. 87 - Jul. 89Vice Chairman, Dept. of Economics & Business
Administration and Head of the M.B.A. program
Oct. 84 - Jul. 94 Director of the Departmental Micro Computers Laboratory
Oct. 76 - Sept. 86 Lecturer in Marketing
Committee Membership:
Bar Ilan Research & Development Co.:
Member, board of Directors
The Faculty of Social Sciences:
Acquisitions; Audio-Visual Services; Computing & Communications.
School of Business Administration:
Admissions & Students' Status (Chairman); Curriculum Committees;
Marketing Area Committee (Chairman); Computing & Communication
(Chairman); Library (Chairman).
Department of Economics & Bus. Adm.:
MBA Curriculum (Chairman); BA Curriculum in Business Administration
(Chairman); Library; Students' Status; New Building Planning; Acquisitions;
Scholarships and Prizes.
Hebrew University, School of Business Administration, Jerusalem, Israel
Oct. 94 - Sept. 96Adjunct Senior Lecturer of Marketing (part time)
Baruch College, The City University of New York, Dept. of Marketing, NY, USA
Sept. 89 - Aug. 90Visiting Associate Professor of Marketing
College of Business Administration, Tel Aviv, Israel
Nov. 88 - Sept. 89 Adjunct Senior Lecturer (part time)
Oct. 84 - Oct. 88 Dean of Students and Lecturer (part time)
Oct. 78 - Sept. 83 Academic Advisor and Lecturer (part time)
Tel Aviv University, Graduate School of Business, Israel
Oct. 78 - Jul. 79 Adjunct Lecturer (part time)
Ben Gurion University, Faculty of Industrial Management, Israel
Oct. 76 - Jul. 78 Adjunct Lecturer (part time)
Rider College, Trenton, NJ, USA
Sept. 71 - Jul. 76 Assistant Professor
In charge of the introduction of Management Science
courses on the curriculum of The School of Business.
Touro College, New York, NY, USA
Feb. 75 - Jul. 76 Adjunct Assistant Professor (part time)
OTHER TEACHING AND TRAINING EXPERIENCE:
Israel Management Center, Israel
Oct. 80 - Jul. 89Academic Advisor in Business Games -
National Competition among Managers;
Business Game Workshop Seminars.
The Management Training Center, Bar Ilan University, Israel
Oct. 78 - Jul. 89 Senior Lecturer
Coordinated Business Games Seminars in which participants' behavior as team members is observed
and evaluated.
Teaching Experience - Graduate Courses Taught:
Consumer Behavior; Seminar in Marketing; Marketing Research;
Statistical Methods for Marketing Research; International Marketing;
International Marketing and Advertising Strategies; Business Game Seminar.
Teaching Experience - Undergraduate Courses Taught:
Consumer Behavior; Seminar in Marketing; Marketing Research; The Global
Marketplace; Industrial Marketing; Measuring Advertising Effectiveness;
Post doctoral research under my supervision
Kavak, Bahtisen (Ph.D.), a faculty member of Hacettepe University, Faculty of Economics & Administration Sciences, Department of Business Administration, Turkey. (Supervised by Prof. Eugene D. Jaffe and myself 1998-1999.) Her research resulted in the paper “Consumers’ Punishment and Rewarding Process via Purchasing Behavior,” Teaching Business Ethics Vol. 3, 2001, 1-23.
Zhao, Bingxin (Ph.D.), a faculty member of Shandong University, School of Business and Management, China. Dr. Zhao was a recipient of a fellowship from “The Fred and Barbara Kort Sino-Israel Post Doctoral Fellowship Program at Bar-Ilan University” for the 2002/2003 academic year.
THESES COMPLETED UNDER MY SUPERVISION
Talmor, Offer The Effect of Country-of-Origin on Consumers' Attitudes towards a Product Depending on its Type. Master Thesis, Graduate School of Business Administration, Bar-Ilan University, 2007.
May-Tal, Smadar Children’s Social Group Membership Influence on Brand Preference and Adoption. Ph.D. Thesis, Graduate School of Business Administration, Bar-Ilan University, 2006 (Supervised by Prof. Y Lieberman and myself).
Levy, Shalom The Communication Effectiveness of Interactive Media: The Case of the Interactive Television Ph.D. Thesis, Graduate School of Business Administration, Bar-Ilan University, 2005.
Steinmetz, Haya, The Potential Influence of Computer-Mediated Communication versus Face-to Face Communication Ph.D. Thesis, Graduate School of Business Administration, Bar-Ilan University, 2004.
Bossy-Yehoshua, Irit Developing Scales for the Measurement of Brand Image. Ph.D. Thesis, Graduate School of Business Administration, Bar-Ilan University, 2004.
Schorr, Israel MNC Entry into a Domestic Market: Mapping the Strategic Reactions of Domestic Firms. Ph.D. Thesis, Graduate School of Business Administration, Bar-Ilan University, 2001. (Supervised by Prof. Eugene D. Jaffe and myself).
May-Tal, Smadar Consumer and Economic Socialization of Israeli Children: A Comparative Examination between Adult-Care Children and Self-Care Children. Master Thesis, Graduate School of Business Administration, Bar-Ilan University, 2000.
Levy, Shalom The Effect of Negative Advertising on Attitude Change and Persuasion in Different levels of Involvement in Political Marketing. Master Thesis, Graduate School of Business Administration, Bar-Ilan University, 1998.
Behar, Joshua The interface between Sales and Purchasing in the Israeli High-Tech Industry. Master Thesis, Graduate School of Business Administration, Bar-Ilan University, 1998.
THESES PRESENTLY UNDER MY SUPERVISION
Soroker, Sharon Theses in preparation for PhD studies. MBA Program, Ariel University Center.
ACADEMIC MEMBERSHIP
American Marketing Association (AMA)
European International Business Academy (EIBA)
Association for Consumer Research (ACR)
Association of Business Simulation and Experiential Learning (ABSEL)
ACADEMIC ACTIVITIES:
Industrial Marketing Management Journal
1995 – PresentMember of the Editorial Board.
Journal of Place Branding
2004 – PresentMember of the Editorial Board
Academy of Marketing Science
Reviewer for AMS 2004 Conference – International Marketing Track
Israel Science Foundation (ISF)
2001 – 2002Chairman of the Professional Committee in Business.
Heshel Center, The Israeli Institute for Environmental Considerations and
Leadership
Chairman of session2: “A Jewish view of consumption culture” A Jewish View of Ecology and Consumption Culture Conference, Ramat-Gan, Israel, Feb. 27, 2003.
European International Business Academy (EIBA)
Program Committee Chairperson of the European International Business Academy (EIBA) 24th Annual Conference held in Jerusalem, Dec. 13-15, 1998.
Chairman of session W6: "Relation Management and Relation-Research in International Business" European International Business Academy (EIBA) 23rd Annual Conference, Stuttgart, Germany, Dec. 14-16, 1997.
International Society for the Study of Work and organizational Values (ISSWOV)
Chairman of session M9: “Work Ethics and work values” International Society for the Study of Work and organizational Values (ISSWOV) 7th Bi-Annual Conference, Jerusalem, Israel, June 25-28, 2000.
RESEARCH GRANTS:
A research grant for the study "The Effect of Involvement on Mobility between Area" with H. G. Gutterman and M. Billig was received from the Research Authority, Ariel University Center and the Samaria Area R&D, 2008-2010.
A research grant for publishing the book: National Image and Competitive Advantage: The Theory and Practice of Country of Origin Effect, was received from The Research Authority, Bar-Ilan University, 2000.
A research grant for the study "The Use of Subliminal Communications in Advertising" was received from Elite, Ltd., Ramat-Gan, Israel, 1989.
A research grant for the study "Multinational Production: Effect on Brand Value" (with Johny K. Johansson) was received from a Japanese car manufacturer, 1984.
BUSINESS EXPERIENCE:
KarismaTech, LTD., Israel
1997 - 2010Position: Chairman of the Board of Directors
KarismaTech was an R&D company, graduated the J.C. Tech Incubator Company and supported by the Israeli Government, whose mission is to develop my "Configurable Keyboard" invention (see "patents" below). Private investors and the Edmond de Rothschild Venture Capital Management fund invested more than $2 Million in the company that earned additional patents. In 2010 the company sold its patents to a leading USA company and dissolved.
Pollimeter, Inc., USA
2001 – PresentMember of the Advisory Board
Pollimeter is developing an innovative line of products for interactive measurement of human reactions to research questions, as in marketing research.
Shillan, Consulting & Business Administration, LTD., Israel
1983 - 1996 Position: President
Shillan was a consulting company, fully owned by myself, which provided consulting services in marketing, marketing research, and corporate strategy.
Clients included key Israeli firms in industry, services and banking.
In order to allocate more time for academic research,
in recent years activities of the company were suspended.
CBS, Direct Marketing Services Division, New York, N.Y.
1969 - 1971 Position: Manager, Operations Research Department.
Sinclair Oil Co., New York, N.Y.
1967 - 1969 Position: Operations Research Analyst
PUBLICATIONS
BOOKS
Jaffe, E. D. and Nebenzahl, I. D., Made In … . Italian language edition of National Image and Competitive Advantage: The Theory and Practice of Place Branding. 2nd ed. Translated by Adele Oliveri. (Milano: Baldini Castoldi Dalai editore S.p.A.: 2008)
Jaffe, E. D. and Nebenzahl, I. D., National Image and Competitive Advantage: The Theory and Practice of Place Branding. 2nd ed. (Copenhagen: Copenhagen Business School Press: 2006).
Jaffe, E. D. and Nebenzahl, I. D., National Image and Competitive Advantage: The Theory and Practice of Country of Origin Effect. Korean language edition. (Seol: The Korea Economic Daily & Business Publications: 2005).
Jaffe, E. D. and Nebenzahl, I. D., National Image and Competitive Advantage: The Theory and Practice of Country of Origin Effect. (Copenhagen: Copenhagen Business School Press: 2001).
The book was reviewed in:
- Journal of International Business Studies (2001), - August, 01.
- Nihul – Israel Managers Magazine 143, (December, 2001), 89-90 (Hebrew).
- EIBA (European International Business Academy) Newsletter, (June, 2001), 24.
- AIB (Academy of International Business) Newsletter, (Third Quarter, 2001), 5.
- Transnational Corporations 11, 1, (April, 2001), 130-135.
- Journal of Brand Management, 9, 4-5, (April 2002), pp. 396-398.
- Information Technology & Tourism, 5, 2, 2003, 125-126.
Cited in:
- J. of Brand Management, 4, 4/5, 2002, 294.
- Company versus Country Branding, Institute for Research in Economics and Business Administration, Bergen, 2002, 1, 5, 7, 8, 9, 40.
- Simon Anholt, Brand New Justice: The Upside of Global Branding, 2003, 115.
- J. of Consumer Behavior, 2, 3, 233, 2003.
- J. of the Acad. of Marketing Science, 32, 1, 2004.
Jaffe, E. D., Nebenzahl, I. D. and Te'eni, D., Editors, International Business Strategies and Middle East Regional Cooperation. Proceedings of the 24th Annual EIBA (European International Business Academy, 1998) Conference, Jerusalem, December 13-15.
REFEREED CHAPTERS IN BOOKS:
Gendel-Guterman, H., Nebenzahl, I. D. and Billig, M., "Involvement in Location of Residence in Samaria vs. within the Green Line," in Billig, M. (ed.) Judea and Samaria Research Studies, Vol. 19 (2010), 187-204 ( in Hebrew).
Nebenzahl, I. D. "From Brand Value to the Valuation of Brand Image," in Veloutsou, C. and Papadopoulos, N (eds.) Marketing in Dynamic Environments: Contemporary Research Advances, Atiner, (2008), 141-152.
Nebenzahl, I. D. and Stashevsky, S., “Trends in Internet Surfing Behavior at Work and at Home,” in Shmuel Stashevsky (ed.) Work Values and Behavior (Shreveport, LA: ISSWOV – International Society for the Study of Work & Organizational Values, Dpartment of Management and Marketing, Louisiana State University Shreveport, 2006), 281-289.
Nebenzahl, O. and Nebenzahl, I. D., “Ethical Issues of Internet Sourced Academic Papers,” in Shmuel Stashevsky (ed.) Work Values and Behavior (Shreveport, LA: ISSWOV – International Society for the Study of Work & Organizational Values, Dpartment of Management and Marketing, Louisiana State University Shreveport, 2006), 290-296.
Boosi-Yehoshua, I. and Nebenzahl, I.D., "Developing and Validating a Summated Brand Image Scale," in Nejdet Delener and Chiang-nan Chao (eds.) Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy, New York: Global Business and Technology Association; 2003), 216-224.
Stashevsky, S. and Nebenzahl, I. D., “Ethical Issues of Surfing Behavior at Work and at Home,” in Makary K. Stasiak (ed.) Values in an Era of Transformation (Lodz, Poland: Wydawnictwo/Publishing house of Academy of Wyzsza Szkola Humanistyczno-Ekonomiczna w Lodzi, 2003), 219-229.
Nebenzahl. I. D., "Consumers' Awareness of a Brand's Origin Country and Made-in Country: Development of Research Methodology and Initial Results," in Basil Englis and Anna Olofsson (eds.) European Advances in Consumer Research, vol. III, (Provo, UT: Association for Consumer Research; 1997), 149-153.
Jaffe, E. D. and Nebenzahl, I. D., "Global Promotion of Country Image: Do the Olympics Count?" Chapter 18 in Nicolas Papadopoulos and Louise A. Heslop, (eds.), Product-Country Images: Impact and Role in International Marketing (New York: The Haworth Press; 1993), 433-452.
Nebenzahl, I. D. and Jaffe, E. D., "Estimating Demand Functions from the Country-of-Origin Effect," Chapter 6 in Nicolas Papadopoulos and Louise A. Heslop, (eds.), Product-Country Images: Impact and Role in International Marketing (New York: The Haworth press; 1993), 159-176.
ARTICLES IN REFEREED JOURNALS:
Levy, Shalom and Nebenzahl, I. D. “The Influence of Product Involvement on Consumers’ Interactive Processes in Interactive Television,” Marketing Letters, Vol. 19, 2008, 65-77.
Levy, Shalom and Nebenzahl, I. D. “Program Involvement and Interactive Behaviour in Interactive Television,” International Journal of Advertising, Vol. 25, 2006, 309-332.
Fruchter, G. E., Jaffe, E. D. and Nebenzahl, I. D. “Dynamic Brand-Image-Based Production Location Decisions,” Automatica, Vol. 42, 2006, 1371-1380.
Jaffe, E. D., Nebenzahl, I.D. and Schorr, I., “Strategic Options of Home Country Firms Faced with MNC Entry,” Long Range Planning, Vol. 28, No. 2, 2005, 183-195.
Nebenzahl, I. D., “What’s in the Name,” (invited position statement for the launch issue) in “Where is Place Branding Heading?” Journal of Place Branding Vol. 1, No. 1, 2004, 12-35.
Nebenzahl, I. D., Jaffe, E. D. and Usunier, J-C. “Personifying Country of Origin Research,” Management International Review Vol. 43, No. 4, 2003, 383-406.
Nebenzahl, I. D., Jaffe, E. D. and Kavak, B. “Consumers’ Punishment and Rewarding Process via Purchasing Behavior,” Teaching Business Ethics Vol. 3, 2001, 1-23.
Delner N., Katzenstein H. and Nebenzahl, I. D. "Cross National Comparison of Household Purchasing Roles: USA and Israel," Journal of Customer Services in Marketing and Management Vol. 4 No.1, 1998, 1-29.
Nebenzahl, I. D. & Jaffe, E. D. "Ethical Dimensions of Advertising Executions," Journal of Business Ethics, Vol. 17, 1998, 805-815.
Nebenzahl, I. D., Jaffe, E. D. and Lampert, S. I. "Towards a Theory of Country Image Effect on Product Evaluation," Management International Review, Vol. 37 No. 1, 1997, 27-49.
Nebenzahl, I. D. and Jaffe, E. D. "Measuring the Joint Effect of Brand and Country Image in Consumer Evaluation of Global Products," International Marketing Review Vol. 13 No. 4, 1996, 5-22. Reprinted : Journal of Marketing Practice: Applied Marketing Science, Vol. 3 No. 3, 1997, 190-207.
Secunda, E. D. and Nebenzahl, I. D., "Consumers' Attitudes Towards Intermission Time in Movies Theaters," International Journal of Advertising Vol. 14 No. 2, 1995, 115-132.
Nebenzahl, I. D and Jaffe, E. D. "Facsimile Transmission vs. Mail Delivery of Self-Administered Questionnaires in Industrial Survey," Industrial Marketing Management Vol. 24 No. 3, 1995, 167-175.
Nebenzahl, I. D. and Secunda, E. D., "Consumers' Attitudes Toward Product Placement in Movies," International Journal of Advertising, Vol. 12 No. 1, 1993, 1-11.
Usunier, J-C., Nebenzahl, I. D. and Jaffe, E. D., Pays d'Origine et Strategie de Prix," Revue Francaise du Marketing, No. 141, 1993/1, 35-50.
Nebenzahl, I. D., Jaffe, E. D. and Gotesdyner H. "Perceptions of Israeli Male and Female Managerial Behavior in Small Group Interactions," International Studies of Management and Organization, Vol. 23 No. 2, 1993, 97-111.
Jaffe, E. D. and Nebenzahl, I. D., "Researchers' Responsibility and Science", Psychological Reports, Vol. 70, 1992, 593-594.
Nebenzahl, I. D. and Jaffe, E. D., "The Effectiveness of Sponsored Events in Promoting Country Image", International Journal of Advertising, Vol. 10, No. 3, 1991, 223-237.
Kabak, I. W., Nebenzahl I. D. and Siomkos G. J., "Balancing the Media Budget, Reach and Frequency in Marketing Communications: a Macro Approach", SPOUDAI, Vol. 40, No. 1-4, Jan. - Dec. 1990, 3-26.
Jaffe, E. D. and Nebenzahl, I. D., "Group Interaction and Business Game Performance", Simulation and Gaming, Vol. 21, No. 2, June 1990, 133-146.
Jaffe, E. J., Nebenzahl, I. D. and Gotesdyner H., "Personality and Effective Leadership: A Reply", Psychological Reports, Vol. 65, 1989, 1-2.
Jaffe, E. J., Nebenzahl, I. D. and Gotesdyner H., "Machiavellianism, Task Orientation and Team Effectiveness Revisited", Psychological Reports, Vol. 64, 1989, 819-824.
Jaffe, E. D., Nebenzahl, I. D. and Pasternak, H., "The Export Behavior of Small and Medium Sized Israeli Manufacturers", Journal of Global Marketing, Vol. 2, No. 2, 1988, 27-51.
Johansson, J. K. and Nebenzahl, I. D., "Country of Origin, Social Norms and Behavioral Intentions", in Tamer S. Cavusgil, ed., Advances in International Marketing, Vol. 2, 1987, (pp. 65-79). Greenwich, Connecticut: JAI Press.
Johansson, J. K. and Nebenzahl, I. D., "Multinational Production: Effect on Brand Value", Journal of International Business Studies, Vol. 17, Fall 1986, 101-126.
Jaffe, E. D. and Nebenzahl, I. D. "Finding the Right Segment for Lottery Buyers", European Research, Vol. 14, No. 2, 1986, 78-81.
Nebenzahl, I. D. and Hornik J., "An Experimental Study on the Effectiveness of Commercial Billboards In Televised Sports Arenas", International Journal of Advertising, Vol. 4, No. 1, 1985, 27-36.
Nebenzahl, I. D., "Motivation, Criteria and Attributes of Business Games", Simulation and Games, Vol. 15, No. 4, Dec. 1984, 445-466.
Jaffe, E. D. and Nebenzahl, I. D., "Alternative Questionnaire Formats for Country Image Studies", Journal of Marketing Research, Vol. 21, Nov. 1984, 463-471.
Bloch, T. and Nebenzahl, I. D., "Respondents' Bias in Mail Surveys", Psychological Reports, Vol. 53, 1983, 1227-1230.
Nebenzahl, I. D., "Empirical Research in Selective Communications", Journal of the Academy of Marketing Sciences, Vol. 5, Winter 1977, 57-74.
ARTICLES IN REFEREED PROCEEDINGS
Jaffe, E. D., Nebenzahl, I. D. and Schorr, I., “Strategic Options of Home Country Firms Faced with MNC Entry,” Proceedings of the 29th Annual Conference of the European International Business Academy (EIBA), Copenhagen, Denmark, December 11-13, 2003. Published on CD.
Nebenzahl, I. D. "Knowledge Creation and Transfer: The Emergence of Israel as a High-Tech Powerhouse," International Business and the Global Services Economy: Proceedings of the 25th Annual Conference of the European International Business Academy (EIBA), Manchester, Great Britain, December 12-14, 1999. Published on CD.
Nebenzahl, I. D. and Jaffe, E. D. "The Dynamics of Country-of-Origin Effect: The case of South Korea," Innovation and International Business: Proceedings of the 22nd Annual Conference of the European International Business Academy (EIBA), Stockholm, 15-17 December, 1996, Vol. 2, 546-563.
Jaffe, E. D., Nebenzahl, I. D. and Lampert, Shlomo "The Role of Country-of-Origin Effect in Consumer Decision Making: An Integrative Paradigm," in Krzysztof Obtoj, ed. High Speed Competition in a New Europe. Proceedings of the 20th Annual Conference, EIBA, Warsaw, December 11-14, 1994, 79-105.
Jaffe E. D. and Nebenzahl, I. D., "Shift in the Perceptual Dimension of Global Brands as a Result of International Production Sourcing," Proceedings of the 19th Annual Conference of EIBA held in Lisbon, Dec. 12-14, 1993, 462-473.
Nebenzahl, I. D., Jaffe, E. D. and Elizur D., "A Facet Analysis of Purchasing Behavior of Working and Non-Working Women in Israel," Proceedings of the Fourth International Facet Theory Conference Held in Prague, August 29 - September 1, 1993, 342-350.
Usunier, J-C, Nebenzahl, I. D. and Jaffe, E. D., "L'Elasticite Prix en Fonction du Pays d'Origine: Une Approache Methodologique", Actes de l'Association Francaise de Marketing, Vol. 8, 1992, 426-445.