Podcasting

Agenda

Unit 1
Starting a Podcast for Businesses or Pleasure

  • What is a podcast and how it works
  • Finding your target audience and goals
  • What type of podcast will work for your clients: interview style, panel discussions, host lectures
  • How long your show should be and what should you call it
  • What realistic expectations and options are for the total number of shows you will produce
  • Including Audio and Video options of your shows

Unit 2
Setting-up your Show

  • Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up
  • Finding audio files to make the “bumpers” for your show
  • Options for editing files on a mac or PC
  • Where to host your show files and setting up a website
  • Submitting to iTunes, Stitcher and other podcast directories

Unit 3
Recording Your Podcast

  • How to set up a studio in your home
  • What is a good on-the-go podcast set up?
  • Talking to others outside of your business
  • Tips on recording your podcast for good audio quality
  • Setting up simple camera and lights if you are incorporating video

Unit 4
Marketing and Promoting Your Podcast

  • Getting the word out about your show
  • Making money with subscriptions
  • Building a community around your podcast
  • Reaching current AND new clients
  • How to use your podcast to grow your leadership position in your industry
  • Being an effective marketer without being an obnoxious sales person

Course Objectives

  • Identify how podcasts can be used to grow your business or hobby
  • Learn how to choosing the right equipment and where to host your files
  • Learn how to record an audio or podcast
  • Discover the types of podcasts and which one works best for your goals
  • Reach the maximum audience by getting listed on iTunes, Stitcher.com and all of the major podcast directories
  • Develop a marketing strategy to coordinate your business goals with a podcast people will look for and get excited about

Course Outcomes

Upon completion of this course you will:

  • Feel confident purchasing and setting up the right equipment for the show you want to run
  • Discover what topics work for your business or personal goals
  • Gain practical experience producing a podcast
  • Know how to get your podcast out to a large audience
  • Use your show to maximize your business marketing
  • Learn how to make money from your podcast