ANDREWS MARKETING PARTNERS, ANATOMIC CONCEPTS TEAM-UP FOR NEW PRODUCTS
Innovative bedding products manufacturer enlists the marketing experience of Direct Response Group
Salt Lake City, Jan 8, 2004 - Andrews Marketing Partners, LLC. (AMP), a direct response marketing company, announced a marketing agreement with Anatomic Concepts Inc. (ACI).
AMP has agreed to provide marketing consultation and product distribution services to ACI. The marketing consulting services will focus on the branding, positioning, and product configuration planning needed to prepare Anatomic Concepts’ newest products for distribution. AMP and ACI are also preparing a specific line of products for release through home shopping channels. “ACI has the innovative products and manufacturing capabilities perfectly suited for a successful DR Marketing program. Enhanced with AMP’s prior marketing/sales experience and success, the new partnership is expected to yield as a highly profitable relationship”, commented Andrew Rappl one the AMP’s managing partners.
Anatomic Concepts, Inc is a medical products manufacturing and design company located in Corona, California. ACI has been providing products to the medical and retail distribution channels since 1991, including a past direct response hit with the NatureSleep product line. ACI, an approved medical products manufacturer, is also known for their innovative bedding products that provide anatomic support through a variety of patented techniques. David Farley, CEO of Anatomic Concepts, commented on the agreement with AMP, “I believe the Andrews Marketing Partners have the right experience and insight to launch our new products. Also, their industry relationships should allow ACI quicker access to some desired channels of distribution.”
Responding about the potential of ACI’s news products, AMP managing partner Andy Naud said, “The dynamic growth of mattress pads and other bedding products, give Anatomic’s new product lines tremendous opportunities. The popular memory foam, gel, and air beds are all trying to give the consumer new ways to achieve support. ACI’s products can do that, but do it in a truly anatomic way with technology that is already in use in the medical environment.”
About Andrews Marketing Partners
Andrews Marketing Partners, LLC is located in Salt Lake City, Utah. AMP’s services include cost-effective film and video production for all budgets, direct response management/consulting, and product distribution to QVC, HSN and others. The managing partners bring over 20 years in direct response experience. More information about Andrews Marketing Partners is available at www.andrewsmp.com.