Kiran Damodar Churi

Tel: 919820237066; 022 28770296

E-mail: ,

An excellent marketing executive with over 10 years of experience in sales of FMCG looking to join the

FMCG / ITES / Telecom sector in the middle / senior management level and to be involved in the decision making process.

Core Strengths

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Ø  Sales & Marketing

Ø  Business Development

Ø  Brand Management

Ø  Market Research

Ø  New Product Launches & Promotions

Ø  Outdoor Media & Event Management

Ø  Managerial & Leadership Skills

Ø  Strong on Decision Making & Personal Credibility

Ø  Channel Sales

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Work Experience

Organization / Designation / Period
ITC Ltd., Mumbai (Since Jul ’04) / Senior Area Manager, Cigarette Division – South Mumbai
Area Manager, Snacks Division
Area Executive, GT Foods in Western Suburbs / ISS Channel / GT Foods in South Mumbai / May ’11 to date
Sep ’07 to Apr ‘11
Jul ’04 to Aug ‘07
HUL (Modern Food Industries), Mumbai / Junior Sales Officer (Institution) / Mar ’03 to Jun ’04
Cadbury India Ltd., Mumbai / Project Trainee (Corporate Gifting) / Sep ’02 to Feb ’03

Job Profile

Business Development & Strategic Planning:

  • Analyzing and planning revenue potential to formulate corporate business plans and developing the plans to increase market share and margins. Managing operations and developing procedures, service standards as well as operational policies in challenging environments.

Sales & Marketing:

  • Forecasting sales targets and achieving them. Driving sales efforts to enhance reach, optimize revenue and achieve business excellence.

Brand Management:

  • Framing strategies for establishing greater awareness about the company & its products, utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for brand positioning.

Channel Sales:

  • Formulating distribution and channel sales strategies, implementing them and helping & motivating traders in enhancing business. Interacting with vendors to design channel specific visibility and merchandising solutions.

New Product Launches & Promotions:

  • Devising and implementing pre & post marketing activities for launch of new products. Planning sales promotional activities, conceptualizing and implementing visual merchandising displays, windows & design for retail outlets.

Team Management:

  • Recruiting, training and motivating manpower to ensure quality services. Mentoring and monitoring the performance of the team. Creating and sustaining a dynamic team environment that fosters development opportunities with high performance.

Achievement Highlights

At ITC

Since May ‘11

  • Noted for devising the distribution of cigarettes and non tobacco products in Pan Plus Outlets at an optimized cost.
  • Achieved a turnover of Rs. 45 crore per month from trade partners.
  • Trained all trade partners to better their businesses by using new technology (Sify software and Palm top for Team Leaders).
  • Played a key role in planning and implementing various consumer events & brand activations like Call Centre’s events, school sampling & TLGs to improve brand saliency and brand clout.
  • Increased sales from 0.4 crore to 1 crore in non tobacco business in Pan Plus Outlets.
  • Mapped all markets with additional service pack
  • Achieved cigarette sales targets.

Sept ’07 to Apr ’11

  • Achieved 100% sales growth year on year.
  • Initiated promotion of Bingo in all big events like cricket matches (including IPL) in Mumbai.
  • Contributed significantly in growing market share of Bingo snacks from 2 % to 10%.
  • Mapped all markets and built sustainable infrastructure.
  • Coordinated with important team member for deciding price point of product
  • Learnt and trained complete team bench mark practices for achieving greater and efficient results.
  • Continuously achieved sales targets and sustained increased sales and market share.

Jul ’04 to Aug ‘07

  • Efficiently maintained distribution and D&D cost well within pre approved stipulated limits.
  • Achieved: Set sales estimates with minimal variation of +/- 2% throughout the period
  • 10 % business share in every ISS outlet
  • 80 % visibility in category space by fixing right type of space
  • Achieved 100% growth on previous year
  • Held “Exclusive Availability” status in key retail outlets to drive sales.
  • Played a key role in mapping semi urban areas such as Palghar & Dahanu (near Mumbai).
  • Instrumental in framing major trade scheme definition.
  • Got outstanding rating in performance appraisal on consistent basis.

At HUL

  • Coordinated with Production Team to customize products at effective costs to the customer.
  • Continuously achieved sales targets, increasing revenue from 0.03 crore to 0.5 crore.
  • Successfully mapped the industries and canteens in Riagad district to pitch sales.
  • Received letter of appreciation for highest sale of Knorr soupy snacks.

At Cadbury

  • Worked as a Team Leader and achieved 100% growth in Diwali corporate gifting
  • Pioneered in Pharmaceutical Gifting.
  • Coordinated with Distributor’s Delivery as well as collection team to ensure smooth operations.

Qualifications

MBA (Marketing) from IBMR (Chinchwad), Pune University in 2002

BA (History and Political Science) from Mumbai University in 1999

Trainings: Communications, Personality Development, Leadership

Personal Information

Date of Birth: 21 / 11 / 1975;

Languages: English, Hindi and Marathi

Address: 12/ 14 Shreyas, Pandurang Wadi Road No. 5, Goregaon East, Mumbai 400063

Location preference: Metros in Western / Southern India

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