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G&T 4th/5th Grade Enrichment

AdvertisingUnit

Student Journal

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Day 1

Day 1

Day 1

Advertising Techniques- Day 2

Day 3-4

Day 3-4

Day 3-4

Advertising Assignment #1 Self-Assessment

Please use complete sentences.

1. What is the name of your product? ______

2. Does your advertisement include a picture of the product? YES NO

3. Does your advertisement include a price of the product? YES NO

4. Does your advertisement include a logo? If so, describe the logo in detail.

______

5. Does your advertisement tell where the product can be purchased? If so, where?

______

6. Does your ad use descriptive language? If so, give some examples.

______

7. Is your advertisement neat, accurate and colorful? YES NO

8. What advertising techniques does it use?

______

9. Who do you think is the target audience of your product? What makes you think this? ______

10. What kind of special words does your advertising use? Why did you choose those words?

______

11. In your opinion, is this a good advertisement? Is it interesting? Why or why not? ______

______Grade______

Day 5

In 2003, people in the US spent about $9 Billion dollars on bottled water. Why? Some consumers believe that bottled water is healthier than tap water. Others believe it tastes better.

Surprisingly, some bottled waters actually come from a municipal water supply- just like the water out of your faucet- and not from a mountain stream. Consider two of the more popular bottled waters: Aquafina (produced by pepsi) and Dasani (produced by Coke). Both of these brands are processed municipal water. Yet, we pay upwards of $1.50 for these bottles rather than pennies from the tap.
So, does bottled water taste better? We will be doing a taste test of various waters.

  • What are some other reasons that people drink bottled water? ______
  • In your opinion, is the price of bottled water worth it, compared to the price of tap water?

______

  • How do you think companies choose the names for their water brands?

______

Let the taste testing begin! Grade each area on a scale of zero to 10, with zero being the lowest rating and 10 the best. The highest possible score is 30 points.

Odor / Flavor / Aftertaste / Total
Water #1
Water #2
Water #3
Water #4
Water #5
  • Which was most popular? ______
  • Which was the least popular? ______
  • Were the results surprising? YES NO
  • What is the cost of each water?

Water #1 ______Water #2 ______

Water #3 ______Water #4______

Water #5 ______

Is the price worth it? YES NO

Day 5

Day 6-8

Planning Notes ______

______

Advertising Assignment #2 Self-Assessment

  1. What is your commercial selling? ______
  1. What is the price of your product? ______Is it on the commercial? YES NO
  1. Did you include the brand Logo? ______If so, draw it:
  1. Does your advertisement tell where the product can be purchased? YES NO
  1. Did you use a slogan for your product? YES NO
  1. Did you use a jingle for your product? YES NO
  1. What advertising techniques did you use (see page 9).

______

  1. Did you use a script? If so, how do you think the script went? Would you have many any changes afterwards?

______

  1. Explain the sound effects, and/or background music you used (if any).

______

  1. What grade do you think you deserve on this commercial?

ABCDF

Why? ______

______

Grade ______