Recommended Public Relations Timeline for PHCC’s 125 Anniversary and National Plumbing Industry Week Consumer Awareness Campaign
This PR Timeline provides a chronological checklist of duties to help secure media and press coverage during PHCC’s 125th Anniversary Celebration
January / February
• Submit request for gubernatorial or mayoral proclamation recognizing the week. Follow up as necessary.
• Place PHCC’s 125th Anniversary and National Plumbing Industry Logos on your Website and in your newsletter & magazines
• Send an electronic copy of the proclamation to PHCC-National Association
• Plan Chapter awareness/service activities, e.g. community service project, career day, shopping mall exhibit, home show, etc.
February 2008
• Prepare Press Release announcing receipt of proclamation, using template, customize.
• Gather quotes from Chapter spokesperson to include in release.
• Build your media list using tips from media relations guidelines.
• Send observance dates and planned activities to the appropriate editor (usually the Calendar editor) of local daily and weekly newspapers.
• Send Media Alert to Public Affairs Directors at TV and radio stations to announce Plumbing Industry Week.
• Rehearse key consumer messages and prepare for any media interviews.
March 2008
• Distribute Press release focused on public safetyto TV, radio, and contacts at newspapers.
• Set up Google Alerts with key words for the Chapter and the Event.
• Follow up with any contacts that have confirmed with you.
• Identify members active in water conservation, knowledgeable on consumer issues, etc to serve as “spokes contacts” for your chapter
• Call local TV or Radio show assignment editors for booking on show to discuss plumbing specific topics
• Again rehearse your key consumer messages, know your dates and purpose of the Week.
April 2008
• Re-distribute Press Release focused on public safety to TV, radio and newspaper contacts (make sure your cell phone number is listed)
•With your plans firmed up, prepare a “day of event” release for last minute opportunities.
•Follow up with any contacts that have confirmed contact with you.
May 2008
• Send out Day-Of Press Release after event is over to any media that was unable to attend, but had expressed interest.
May – September 2008
• Send monthly consumer education press release to local media outlets
• Attain copies of local print coverage and list of radio and TV coverage.
• Share press clips and media successes with PHCC Headquarters.
Note: Additional information, logos and templates for press releases are available on PHCC’s Chapter Resource Center. Visit Click on Chapter Resources, Click on Resource Library.