46 Union Street, Bridgtown, Cannock, WS11 0BY

Telephone - 01543 466675

Mobile –07985 459 254

Heather Clapton BA (Hons)

Career Statement

Resourceful and diligent UK and International Marketing Managerwho has strong Brand and Product skills,adept at implementing high profile programs within services and FMCG. Creative, engaging and innovative with strong marketing mix skills thriving off deadlines. Creates integrated strategies to increase sales, ensuring brand/product strength and evolution with a constant level of media exposure.

Key skills

Highly conversant in dealing with people on all levels and good at building global relationships. Media capable and have a degree in Journalism. Organised and strategical thinker with good problem solving capabilities. Proficient copywriter and ability with all Microsoft Office programmes, Quark and Photoshop. Personal Development.

Memberships

Chartered Institute of Marketing

Employment History

Mar 09 – Mar 10WildMeadows Consulting– Owner

Provided a bespoke PR & Marketing Service to clients. Organising strategies for the next 12 month period including general marketing, PR and events. Responsible for managing some client budget.

  • Ensured all clients achieved a high level of coverage in media and at events bringing them growth and sales some of which have increased at least 50%
  • Arranged contra deals with high profile events and media
  • Sourced successful new routes to market for clients in different industries

Aug 07 – Mar 09MacWet Ltd – Marketing Manager

Responsible to the Managing Director for primarily a UK/IRE brand which became a full international brand. Promoted and monitored all external and internal communications and organised events globally to push the brand and increase sales. Organised marketing campaigns to increase global sales and company market share with good success. Responsible for a set £20k budget.

  • Brought in to market product within 3 specific industries in the UK market
  • Position quickly extended to marketing product on a global scale increasing market share by 160% month on month.
  • Organised PR for global distribution in 22 countries
  • Full POS, marketing material and retail training provided both in the UK and overseas
  • Event manager and co-ordinator for trade and consumer on a global scale
  • Forged and cemented relationships with individual distribution companies, assisting them with marketing within their countries to increase sales month on month.
  • Promoted product through means of high profilecontra deals and PR including Beijing 2008 for no cost
  • Tasked with finding new revenue streams for the product and worked closely with the Sales Manager to R&D, providing additional revenue streams
  • Forged and cemented relationships with all press within each industry
  • Written, organisation and execution of presentations to sales staff, increasing knowledge and sales

May 07 – July 07Horse and Country TV – Marketing Executive

Forged relationships with all aspects of the equestrian, countryside and farming industries and arranged joint campaigns to increase brand awareness. Implementedstructured marketing plan for the company. Responsible for a £20k budget.

  • Successfully arranged entire marketing for the 4 day Royal Show, multitasking various companies and personnel to meticulous detail
  • Gained additional investor interest though rapport building and feature, benefit, feedback presentations with good results

Sept 06 – April 07RTS Resource Ltd – Feature Writer(Permanent Contract)

Responsible for internal niche publications and external company newsletters. Researched current and forecast trends. Maintained online communications including news and sales on website. Maintained customer relationships.

  • Arranged direct mail campaigns resulting in increased sale of market research product published by the company to a growth of 10%

Jan 05 – Sept 06Klick Solutions/AHD Design Ltd – PR and Marketing Consultant

Reporting to the MD’s of both companies the main duties were actively promoted clients

magazines, newspapers, e-commerce and niche publications using all aspects of the PR and

marketing mix, including some budgeting. Successfully arranged, hosted and followed up

hospitality and corporate events. Proactively explored and implemented innovative

initiatives to promote clientbusinesses and continuously conducted written copy for client

websites, to high standards.

  • Through the use of PR gaining clients coverage in the press to increase sales and awareness for their brand
  • Achieving increased levels of coverage for publications owned by clients to the extent of 30%

July 04 – Jan 05West Midlands Ambulance Service - Press Officer (Temporary Contract)

Reported to the Head of Communications. Responsible for dealing with representatives from all aspects of the media. Prioritised news, managed press releases and if appropriate, organised press conferences. Managed and edited both website and intranet sites, utilising these mediums to achieve communication success as well as in house newsletters and magazines.Responsible for the ambulance service’s 24 hour media provision.

  • Overcame political issuesto raise profile of a previously negatively publicised service using rapport building skills and PR models with media – resulting in a positive profile.
  • Organised publicity campaigns, heightening profile of specific issues resulting in over £30,000 PR value

Education & Qualifications:

2000 – 2003Wolverhampton University

1998 – 2000Walsall College of Arts & Technology

1990 – 1996Great Wyrley High School

2:2 BA (Hons) in Journalism & Editorial Design

3 x ‘A’ Levels (Law, Psychology and Business Studies)

6 x G.C.S.E.’s (A-C) inclusive of Mathematics and English

Interests:

Reading, Classical Concerts and Productions, Theatre, Equestrianism, Shows and Events, British History, Walking, Writing.