STRATEGIC MANAGEMENT (MGMT 204005)

Joint course with PTE University in Hungary

Fall, 2011

Instructor:
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Class room: / Dr. GYEWAN MOON
INT’L COMMERCE HALL 519
053) 950-5448
053) 959-5448


09:30 - 10:30 a.m., Tuesday, or by appointment.
Mon 10:30~11:45; Wed 09:00~10:15
Econ Bldg. 227

DESCRIPTION OF THE COURSE:

The globalisation, extended worldwide co-operation, spreading joint ventures, appearance of multinational requires new knowledge of corporate planning, strategic management. This course intends to serve and fulfil this demand. With the help of case studies students will learn about and analyse the external and internal context of strategic management, the strategic planning process and international strategies.

COURSE PURPOSE:

This is a capstone course designed to provide you with the concept, tools and techniques of strategic management. The goal of strategic management is crafting and executing a winning strategy in terms of gaining and sustaining competitive advantages. Strategic management process will be considered, several methods including SWOT analysis, Value Chain analysis, Business Portfolio analysis will be provided, techniques for executing a chosen strategy successfully will be considered throughout the semester. Case analysis is included also for the purpose of integrating the knowledge and method for crafting and executing strategies. The purpose of the course is not only to learn strategic management in theory and in practice, but also to make a comparison between different viewpoints concerning the questions of this discipline.

EXPECTED COURSE OUTCOMES:

The main objective of this course is to teach you to think and act strategically. More specifically, the course objectives include:

  • To develop students' capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully;
  • To build students' skills in conducting strategic analyses in a variety of competitive situations and provide them a stronger understanding of the competitive challenges of a global market environment;
  • To integrate the knowledge gained in earlier core courses in the business school curriculum;
  • To make students more conscious about the importance of ethical principles, personal and company values, and socially responsible management practices; and
  • To develop students' confidence in their ability to present their ideas in a logical and persuasive manner.
  • To teach students how to work together in an international team through internet facilities.

INSTRUCTIONAL MATERIALS: (Required Textbooks, deatils will be provided class by class)

  • Crafting & Executing Strategy (14th Ed.) by Thompson, Strickland, & Gamble, McGraw-Hill
  • Harvard Business cases, Stanford University cases, Ivey cases etc.
  • Korean economy and company reports.

TEACHING METHOD:

The semester consists of lectures, case study analysis and video conferences. The lectures are hold in Hungary and are recorded on video for the Korean students. In each week when there is no conference there is a lecture followed by a connected case study. The lectures give the necessary knowledge the solve these case studies. Students solve the case studies in groups. During the video conferences the case studies of the previous lessons are discussed with the students.

A wide variety of methods and sources, such as lectures, discussions, videos, and case studies may be used in this course. Substantial student involvement is required. You must be prepared for each class session by preparing answers for each chapter of the textbook. A group presentation is required for understanding each chapter. Student participation during class discussions is also essential for success in this course.

Team assignment will be given for applying the concept and techniques to the real world problems. You are asked to identify the causes of the problems in contrast to the ideal state for the organization you are interested in. Then, solutions and roadmaps for the problems will be designed by your team efforts.

EVALUATION:

Absolute grading system

Class presentation (10%)

Case analysis (30%)

Group project (30%)

Test (30%)

SESSIONS

(The schedule is tentative, and subject to change.)

No / Date / Subject / Group Project / Case Analysis
1 / 09/ 05 (Mon) & 09/07 (Wed) / Introduction
2 / 09/ 12 (Mon) & 09/ 14 (Wed) / Ch 1. What is strategy & why is it
important
3 / 09/ 19 (Mon) & 09/ 21 (Wed) / Ch 3. Evaluating a company’s external
environment / Case I
4 / 09/ 26 (Mon) & 09/ 28 (Wed) / Ch 4. Evaluating a company’s resources
and competitive position / Start
5 / 10/03 (Mon) & 10/05 (Wed) / Ch 5. The five generic competitive
strategies : Which one to employ
6 / 10/10 (Mon) & 10/12 (Wed) / Ch 6. Supplementing the chosen
competitive strategy
7 / 10/17 (Mon) & 10/19 (Wed) / International Video Conference(I)
(10/18, Tues) / Progress report
8 / 10/24 (Mon) & 10/26 (Wed) / Ch 7. Strategies for competing in foreign
market
9 / 10/31 (Mon) & 11/02 (Wed) / Ch 8. Diversification : Strategies for
managing a group of business / Case II
(11/02)
10 / 11/07 (Mon) & 11/09 (Wed) / Ch 10.Building an organization capable
of good strategy execution / Case III
(11/09)
11 / 11/14 (Mon) & 11/16 (Wed) / Special session : Innovation &
Entrepreneurship Conference
12 / 11/21 (Mon) & 11/23 (Wed) / International Video Conference(II)
(11/22, Tues) / Progress report
13 / 11/28 (Mon) & 11/30 (Wed) / Ch 12. Corporate culture & leadership
14 / 12/05 (Mon) & 12/07 (Wed) / International Video Conference(III)
(12/06, Tues) / Case IV
15 / 12/12 (Mon) & 12/14 (Wed) / Test / Presentation

Four cases for class presentation and discussion (Group A)

Case I : LEGO

Case II : Ryanair

Case III : Cordia

Case IV: CRH

Group project assignment (Group A)

Strategic issues in an organization working in our region such as Samsung Electronics, LG Electronics, posco, Hyundai Motors, Hyundai Heavy industries, or Korea OSG, Heesung Electronics, SL, or other venture companies such as IDIF, Winitech

Group B assignment for Case analysis

Case I : LEGO

Case II : The Formula 1 Constructors

Case III : European Tour Operators

Case IV: Ryanair

Case V : SABMiller

Case VI : IKEA

Case VII : Cordia

Case VIII: CRH