PN 54/200714 November 2007 UK medical expertise on show at MEDICA 2007
More than 280 UK companies will descend on Germany this week to take part in MEDICA, the world’s largest international healthcare fair to be held in Dusseldorf,
14 – 17 November 2007.
MEDICA is the leading global exhibition for the medical sector and attracts more than 130,000 visitors from across the globe. This year the Association of British Healthcare Industries (ABHI), supported by UK Trade & Investment is taking a pavilion of more than 90 innovative medical companies who are at the forefront of product technology development and services worldwide.
Minister of State for Trade and Investment Digby, Lord Jones of Birmingham said UK companies would use the event to showcase the strengths and achievements of the UK medical technology sector.
“It is well known that the UK punches well above its weight in the medical sector. With a £120 billion healthcare market, the UK is home to many of the world’s leading clinicians, scientists and researchers. We are a leader in developing cutting-edge healthcare products for the world market and in 2006 we exported more than £14 billion worth of healthcare goods and services.
“Every year at MEDICA small innovative companies can join forces with the major players to present a showcase on a scale unrivalled worldwide.”
Minister of State for Public Health Dawn Primarolo said:
“The UK healthcare industry makes an important contribution both in the export market and in developing new technology. This, combined with the government’s achievements in modernising the NHS, acts as a beacon for the international community and emphasises the quality of British products and devices overseas.”
John Wilkinson, Director General of the ABHI said:
"UK medical technology companies are highly respected within the global medical community as world leaders in innovation and quality.
“For many small and medium-sized UK companies this exhibition is an integral part of their export strategy providing an essential gateway to new markets. ABHI is proud to be taking a leading role in organising the participation of many of these groundbreaking UK companies."
In association with ABHI, UK Trade & Investment has organised a directory of UK exhibitors at MEDICA, detailing every company and their products and services. This can be found online at:
Press Contact
ABHI – Guy Rowland T: +44(0)2079604376 E:
UKTI – Pallab Sarker T: +44 (0)207 215 8274 E:
Notes to Editors
UK Trade & Investment is the UK Government's international business development organisation, supporting businesses seeking to establish in the UK and helping UK companies grow internationally. The services offered by UK Trade & Investment bring together a network of business sector specialists and support teams in British embassies and Foreign and Commonwealth Office (FCO) posts all around the world, as well as key experts in government departments across the UK. UK Trade & Investment works with a wide range of partner organisations in the UK, including Regional Development Agencies and the Devolved Administrations, Business Links, Chambers of Commerce and trade associations. For more information, visit the web site at:
The Association of British Healthcare Industries (ABHI) is the lead industry association for the medical devices and systems industry (manufacturers of medical devices, equipment and consumables and other suppliers to the medical community. For further details contact +44 (0)20 7960 4360 or visit
DH International (DH) is the pivotal link between the international community, the NHS and the British healthcare industry. Leading and promoting the international health agenda is vital to support British industry and the NHS abroad. DH International, British industry and major partners seek ways to evaluate trade promotion opportunities worldwide.
Case Studies – exhibiting companies
AFOS
Stand No: 16G 10-1F
AFOS (NSE) Ltd will be exhibiting their extensive range of laboratory, mortuary and operating theatre equipment.
AFOS are experts in their fields and are dedicated to providing the highest standards of clinical effectiveness. AFOS’s vast experience of working with some of the world’s leading hospitals and research facilities, allows them to provide a personalised solution to meet their clients’ specific needs. At Medica they will be available to speak to prospective overseas distributors who are interested in supplying AFOS’s world class products in their region and becoming a local agent.
At Medica, the AFOS team will be able to provide advice and information on their medical range, which includes a range of down draught tables, storage facilities and barrier control systems for use in laboratories and mortuaries. They will also be on hand to discuss the AFOS range of operating theatre equipment which includes endoscope storage cabinets.
Malem Medical
Stand No: 16G 10-6
Malem Medical will be exhibiting their range of Enuresis Alarms to combat bedwetting. Malem Medical manufacturethe world’s best andlargest range of body worn and bedside Enuresis Alarms for the treatment and permanent cure of Bedwetting as well as a programmable Vibrating Watch and Bladder Stimulator. Malem hold the British NHS contract for the supply of Enuresis Alarms.Malem Medicalhave been exhibiting at Medica for over 10 Years and value Medica as a very important window on the world. Malem have met and appointed most of their world wide distributors at Medica.
Bedwetting alarms alert the brain to the fact that the body is doing an act which is unacceptable. Making the conscious brain aware of the sensation of passing urine in bed during sleep will speed up the development and establishment of the natural control of the brain over the bladder so that child will sleep throughout the night without wetting or needing to empty the bladder.
Enuresis Alarms achieve permanent dryness by compressing the burden of unknown number of years of wetting into a maximum of three months".
Inditherm
Stand No: 16G 18-2
Inditherm has rapidly grown their international distributor network, from nothing to coverage in over 30 countries,over the last three years.Attendance at Medica with ABHI has been absolutely fundamental to this process. As a small organisation it has been invaluable that ABHI organises much of the detail and provides facilities that would be difficult for us to arrange.
Inditherm Medical is showing revolutionary patient warming systems, using their patented flexible polymer technology, at Medica 2007.
Products for the operating room and recovery (PACU) offer higher performance and greater convenience than traditional patient warming systems, according to independent clinical trial data made available by Inditherm. The potential cost savings that can be realised by using Inditherm technology are very substantial. In addition, all patients can be warmed routinely for the same cost as running a light-bulb. Clinical research data has shown previously that this should lead to much improved clinical outcomes for the patient, with faster recovery times and shorter hospital stays.
The CosyTherm neonatal warming system was has already attracted enormous interest and rapid market uptake. Users have been particularly impressed by the ultra-fast warm-up time, typically less than 5 minutes, and the ease of use. The system is equally suited for the neonatal intensive care unit, delivery suite and post-natal wards. An important factor for these departments is the ease of use and cleaning.
New product launches
P3 Medical Limited
NEW DOUBLE LUMEN TRACHEAL TUBE
More than 500,000 surgical procedures requiring lung isolation are carried out each year. The new PAPWORTH BIVENT double lumen tracheal tube is designed to combine the benefits of the conventional double lumen tubes and bronchus blockers without the occasional drawbacks of either. The device also has potential benefits in clinical areas where rapid lung isolation is required. It will:
- Make it easier and quicker to pass through the larynx and correctly position.
- Allow the ET tube to sit on the carina in a stable position due to the bifurcated tip design.
- Ensure the bronchus blocker can be rapidly passed through either lumen directly into the bronchus considerably reducing the time from intubation to lung isolation.
- Stabilise the inflated blocker cuff in position by preventing herniation of the blocker cuff into the trachea or dislodgement of the blocker from the bronchial orifice.
Infutech Ltd
Stand No: 16F 10-4N
Launch of unique needle sage subcutaneous infusion set system
This new product has been designed in co-operation with leading UK clinicians to meet the demands for a safe and flexible subcutaneous access system for a wide range of drug therapies. The system incorporates a range of connections which allow for administration through two channels at a time.
Fertility Focus
Stand No: 16G 10-2F
With a mission of increasing pregnancy rates in infertile couples by up to 50%, Fertility Focus will bring a brand new approach to the issue of infertility diagnosis.
The two unique products on show for the first time at Medica 2007 are already achieving stunning results in trials with a prediction of up to 25% more pregnancies, for 25% lower costs in 25% less time than conventional methods. Fertility Focus currently has two products in clinical trials, with one already CE and 510(k) approved; 1) Fertiloscope - a unique minimally invasive instrument for the early diagnosis and immediate corrective surgery of certain abnormalities in the female reproductive organs that can cause infertility. 2) Fertility Monitor - a unique method of identifying (and then predicting for future cycles) the periods of maximum fertility in a woman's ovulatory cycle. It will also diagnose women who are unable to conceive naturally - providing an earlier route into corrective surgery and/ or IVF. Fertility Focus is driven by the emergence of new medical understanding of infertility and will continue to exploit this to provide solutions for improving the chance of viable conception.
Exmoor
Stand No: 16F 18-3
Experienced exhibitors Exmoor are using Medica to launch the innovative new product Epidrum.
Award winning* Epidrum gives a signal to the anaesthetist when the tip of the epidural needle enters the epidural space. It shows the anaesthetist that he/she is now in a position to introduce the catheter and feed in the anaesthetic, ensuring that the patient’s dura is not punctured causing the painful results of a cerebral spinal fluid leak.
Clinical investigations have proven that Epidrum provides a more instantaneous visual signal than the current ‘loss of resistance’ technique signalled by sense of touch.
*Epidrum was awarded the prestigious Cutlers’ Prize for 2007 by the Royal College of Surgeons for performing outstanding work in the field of instrumentation or technical development in any branch of surgery.
Bedfont Scientific Limited
Bedfont Scientific is launching two new state-of-the-art touch screen technology monitors which contains sampling systems that address all infection control issues.
NObreath
A lightweight, portable, hand-held monitor that Measures Fractional Exhaled Nitric Oxide (FENO) for the non-invasive analysis of airway inflammation.
Gastrolyzer
A portable, hand-held breath hydrogen monitor that aids in the detection of gastro-intensinal disorders.
Hydro Physio
Hydro Physio are launching a their new Focus treadmill which utilises buoyancy and viscosity of water to make rehabilitation easier and quicker. It provides a compact hydrotherapy and training unit allowing adjustment of water depth and treadmill speed, and resistance of jets which physios can operate remotely.
They are also launching their new Well-being pool that provides spa type therapies for post sport treatment, resistance jets to massage muscle and encourage relaxation.