“The Tractor Mac Show” Introduces Kids to Tractors, Case IH/ Page 1

“THE TRACTOR MAC SHOW” DVD INTRODUCES KIDS TO TRACTORS, CASE IH

RACINE, Wis. (February 20, 2013)

For 14 years, families have come to know and love the Tractor Mac Children’s Book series of stories about a Farmall® tractor down on Stony Meadow Farm. Now, Case IH brings this fun and educational series to DVD.

“‘The Tractor Mac Show’ is the first children’s video that Case IH has produced,” says Sarah Pickett, Case IH Licensing and Merchandising Manager. “We’re proud to partner with TM Books & Video to bring the Tractor Mac series to DVD so families can enjoy and share the tradition and heritage of Case, International Harvester and Farmall tractors.”

TM Books & Video has been producing family entertainment since 1984. Their shows have appeared on network TV, PBS, and cable stations around the country. In addition to Case IH, TM is also licensed by Boeing, Lionel Trains, and Chicago’s Museum of Science & Industry to produce shows that may be enjoyed by the entire family. TM has received numerous awards, including the prestigious Parents’ Choice, and currently produces a weekly show for the RFD cable network.

The 45-minute “Tractor Mac Show” features children’s book author and illustratorBilly Steers reading aloud two Tractor Mac stories—“Tune Up” and “Harvest Time.” Interludes in the story include live-action scenes of vintage tractors.Lively songsand educational clips about tractor parts and how a gas-powered tractor engine works are (more)

intermingled with the stories. The film also includes footage of new Case IH tractors working around the farm, to teach kids how tractors are used in a modern, real-life setting.

A bonus feature shows the step-by-step process Steers uses to bring Tractor Mac and his friends on the farm to life with his drawings and painting.
The adventures of Tractor Mac come alive through colorful pictures and engaging

stories in a series of 10 children’s books and one board book for boys and girls. Tractor Mac has many friends on the farm that all help him learn about friendship, teamwork, the joy of winning, and how to lose gracefully. These books for children accurately depict life on the farm through fun and heart-warming stories and illustrations that are certain to delight the young reader.

“The Tractor Mac Show” is available for purchase through your local Case IH dealer, ShopCaseIH.com, and Amazon.

Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment – designed to meet today’s agricultural challenges. Challenges like feeding an expanding global population on less land, meeting ever-changing government regulations and managing input costs. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; site-specific farming tools and utility vehicles. CaseIH is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).

About Tractor Mac Children’s Books

From the original publication of the first two titles in 1999, Tractor Mac now has ten storybooks, an activity book and a board book for younger readers. The stories all have a moral and the illustrations are bright, vibrant and fun. Each book has animals repeated on every page and hidden elements in the illustrations to engage children in the artwork as well as the stories. The end page diagrams featured in every book are inspired by Virginia Burton's “Mike Mulligan and the Steam Shovel”, which was one of the author’s favorite books as a child.

The books sell through non-traditional channels such as farm stands and markets, independent book and toy stores, agricultural machinery outlets as well as through tractormac.com and Amazon.com.

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Photo caption:

The Tractor Mac Children’s Book series of fun and educational stories about a Farmall tractor now comes to DVD. Case IH is partnering with TM Books & Video on Case IH’s first educational video for kids.

700 State Street, Racine, WI 53404 USA