Business Communication 1.0/Spring 2014/SRonto/Syllabus 1

Business Communication 1.0
Course Syllabus, Spring 2014
“In business, communication is everything”

PROFESSOR: Stephen Ronto, 810 동/405 호,

WEBSITE:

WORKBOOK: Business Communication 1.0 (Ronto, 2014)

EMAIL: @yahoo.com

MOBILE: 010-4032-6081

COURSE DESCRIPTION

Business Communication 1.0 is an introductory course to basic business concepts and business communication techniques in the following areas: 1) The STP Process 2) Expressing Numbers 3) Company Characteristics 4) Business Operations 5) Advertising 6) Global Markets 7) Product Branding 8) Product Development & Life Cycle 9) Selling Products 10) Retailing 11) Sales Promotion and, 12) Business Writing including Formal Business Letter, Email Writing

COURSE OBJECTIVES

The primary objectives of the course is 1) to familiarize the student with basic business concepts and business communication techniques, both offline and online,2) to understand how those concepts and techniques are applied within the global corporate environment, and 3) to learn the business terminology and phrases commonly used by businesspeople in a English-spoken corporate setting in advanced developed economies

CLASS PROCEDURES

Class procedures consist of instructor-led lectures, in-class group and/or individual exercises, audio/video instructional material, and out-of-class assignments that entail internet webquests, readings of business literature, student project collaboration, and online and offline business research and presentations. The student workbook, BUSINESS COMMUNICATION 1.0 (Stephen Ronto, 2014) is the student's learning and assignment guide throughout the course.

GRADING POLICY

The student's final grade is based on his academic performance of the assignment criteria listed below. Students earn "points" based on the professor's evaluation of their academic performance. At the end of the course, the student’s total points are calculated into the class grading curve to determine the student’s final grade.

Each Webquest: 10 points (max.)
Each Team Project: 50 points (max.)
Mid-Term Exam 50 points (max.)
Final Exam 50 points (max.)

STUDENT RESPONSIBILITIES

“A+” students attend each class with full-participation, earn top-scores in exams, and submit high-quality work in all assignments and projects.

LEARNING SCHEDULE*

Week 1: Course Introduction
2: Company Characteristics
3: Business Numbers
3: Business Operations
4: Product Life Cycle
5: New Product Development
6: Slide Design Skills
7: STP Process (PROJECT#3 DUE)
Week 8: MID TERM EXAM
9: Product Branding
10: Advertising
11: Selling Products
12: Retailing
13: Sales Promotion
14 Business Letter Writing
15 Business Emailing (PROJECT#2 DUE)
Week 16 FINAL EXAMINATION

*Learning schedule may vary during the semester according to class configuration.

CAU College of Business & Economics 1