Job description – Campaign Officer
What does the team do?
The purpose of the Marketing & Insight team is to stay relevant and inspire a generation. Our vivid description is “to bring innovative marketing solutions with messages that are relevant and personal to our target audiences at a time and place which suits them”.
Our detailed vision objectives are:
· To co-ordinate for all areas of the business how and when we communicate with our customers
· To work as one with other teams
· To always innovate
· To devise communications that are responsive at a 121 level
· To maintain relevance of message and media
· To engage with all of our chosen audiences: education specialists/learners/parents/employers/government
· To continue to stay ahead of the curve with our market research and Customer Insight Business Intelligence
· Measurement and improvement of customer experience
· To actively contribute to the development of the NCFE brand.
What’s the team structure?
What does the job involve?
The specialist duties and responsibilities of the Campaign Officer are to:
· Develop our communications and promotions to achieve the objectives of the NCFE business plan; Valued Customers, Engaged Staff and Growth and Development.
· Build, manage and contribute to the development of the NCFE brand. Guiding other teams across the business and ensuring brand consistency is maintained in accordance with the company vision and values.
· Plan, implement, manage and report on commercial success of campaigns in line with our business focuses throughout the year, supporting the direction of NCFE’s sales strategy.
· Manage the work of external suppliers in delivering creative concepts, design, and document layout for print or web.
· Ensure all work falls in line with available resource, recording expenditure and managing several budget lines.
· Research, write, quality assess and publish product supporting documents such as the Directory, campaign specific publications/flyers and regulatory documents relating to delivery.
· Work with other teams to research and plan operational campaign logistics. Coordinate this into an overall communications plan for both internal and external customers.
· Plan, source and deliver on our merchandise offer throughout the year, bringing a creative approach to this.
· Represent marketing in cross team project work.
· Manage the promotions of NCFE qualifications and suites to help the sales function of NCFE (Business Development team and Centre Support team) and reinforce key messages.
· Plan and coordinate regular communications with stakeholder groups (including key Partner relationships) through newsletters and website content to engage customers and staff and to drive sales.
· Bring a creative approach to marketing planning and delivery.
· Support the Marketing Project Leader, PR Officer, Events Coordinator where appropriate, and report to the Communications Leader.
… we’d expect every single member of staff to…
· deliver exceptional customer service to all NCFE customers, both internal and external
· improve the performance of NCFE by seeking new business opportunities and continually reviewing and implementing improved working practices and processes
· support NCFE in maintaining its compliance with the Conditions of Recognition and additional regulatory criteria
What will you need to be able to do the job?
Skills & Knowledge
· experience of working in a similar/comparable role
· experience of campaign management
· experience in working with creative and print agencies
· excellent telephone manner
· excellent written and oral communication skills, including good grammar and spelling
· demonstrable word processing, data entry, spreadsheet and email skills
· attention to detail and ability to work accurately
· excellent report writing skills
· excellent presentation skills
Abilities & Behaviors
· ability to develop and maintain working relationships, including networking, with a range of contacts
· ability to identify and act upon business opportunities
· ability to behave in a way that demonstrates our Values in Action behaviours at the following levels:
- Service Excellence – Level 2
- Agility – Level 1
- Influencing – Level 2
- Development – Level 1
- Impact – Level 2
- Operational Excellence – Level 1
- Commerciality – Level 2
- Direction – Level 2
- Working Together – Level 2
It would be even better if you also had…
· Chartered Institute of Marketing qualifications/membership
· degree level qualification in a relevant subject
· experience of working in an educational environment
· sense of humour!
What might a typical day be like? A day in the life of a Campaign Officer…
The good news is that there isn’t a typical day, but ‘a day in the life of’ could look like this:
8.30 – After getting a cup of tea, I start to pull my campaign report together for the monthly campaign meeting, looking at what opportunities have been raised from marketing activity and drawing down from CRM what revenue is attached to these opportunities so I can report on return on investment.
9.45 – Contact the NCFE Business Development Officer in the South West region to discuss the content of our upcoming regional campaign.
10.00 – Write the South West regional campaign email and discuss with our digital team the contacts that this would go to, and how we would be reporting on the campaign stats.
11.15 – Research and write up two case studies identifying how colleges and training providers are using NCFE products and services and send them to the colleges to obtain their approval before publication.
12.30 – Lunch, I nip downstairs to the café to grab a sandwich and possibly a slice of cake if they have chocolate!
1.15 – Attend a meeting with the members of the Research and Product Development team to plan promotional activity for a new suite of qualifications developed for young people. Come up with ideas for literature to support the sales team, some targeted advertising and an email marketing campaign - these ideas will be discussed later with the rest of the team.
3.00 – Discuss and agree the budget for the new campaign for young people with the Communications Leader.
3.15 – Agree with the design agency the ideas for the new displays to go around the office and present these to the HR team, who’s working on this particular project.
4.00 – Catch up with the communications team on workload and challenges of the week ahead.
5.00 – Busy day away from my desk so I quickly catch up on emails from colleagues and suppliers that I’ve missed!
5.20 – Home time
Job Information Pack
Campaign Officer
£23,674 - £29,303per annum
This pack contains the following documents:
· How to apply
· Our benefits – what we can offer you
· What does the job involve
· What you need to be a Campaign Officer (Person Specification)
· Background information about the role, the team and what you’d be doing
· How to claim interview expenses
You can find out more information about what we do, our history, our culture and our products and services on our website www.ncfe.org.uk. If there’s anything particular that you can’t find on our website, please call us and we’ll be happy to help answer your questions.
How do I apply?
First of all, thank you for showing an interest in coming to work for us. You’ll need to send us the following so we can consider your application:
Covering Letter – you should use this to tell us:
· How you fit with NCFE’s values
· Why you’re the best candidate for the role
· Why you want to work at NCFE.
CV – this should tell us about your relevant skills and experience for the role for which you’re applying.
You can type or handwrite your application - we don’t mind as long as it’s easy to read!
What can we offer you?
At NCFE we genuinely believe that we reward and treat our colleagues well and that NCFE is a great place to work. As a result, everyone provides a great level of service to our customers and colleagues. This enables us to grow and earn the money that we can then re-invest in the company and the people for the benefit of our customers.
These are the benefits whilst working at NCFE:
Office Environment
In December 2013 we relocated from our Newcastle City Centre Office to a brand new spacious office located in Q6 at Quorum Business Park in Longbenton.
The office has some great new facilities for our increasing number of colleagues working for us such as onsite car parking, our own café, a large self-service kitchen area, a games room, a dining area, a wellbeing room, picnic benches, a wide range of meeting rooms, hot desks within quiet areas, tea points, and even soundproof seating areas.
We’re really excited about our new home and giving our people an even better working environment, which will ensure that working for NCFE is now an even greater experience.
Competitive Rates of Pay
We think we pay a good basic salary – we regularly check our salary scales against comparable roles in the North East. From time-to-time we benchmark the salary scales applied to every job, most recently using the Croner R£ward system.
Performance-Related Salary Increments
You can earn more money if you perform at an exceptional level and exceed expectations in the delivery of your objectives, job performance measures and competencies. Pay awards are either a one-off ‘bonus’ or as an increment built into your basic salary.
Relocation Expenses
We want the best people to join us so if you need to relocate to be here at NCFE then we may be able to support you with your Relocation Expenses if you currently live more than 50 miles from our head office.
Holidays
We offer a generous holiday entitlement:
· for most posts, the basic entitlement is 25 days’ annual leave, rising to 27 days after 2 years’ service
· for Manager posts and above and Business Development Officers, we offer 27 days’ annual leave, rising to 30 days after 2 years’ service.
This doesn’t include Bank Holidays (you get those as well!) and, in addition, we’d usually close the office between Christmas and New Year, which doesn’t come out of your holiday entitlement.
Flexible Working
We know that keeping a sensible work-life balance is getting harder all the time so we try to allow staff to work flexibly if they need to. We obviously need to put the needs of our customers first, but if anyone needs to start early or finish early we will try to accommodate this.
For posts below Manager level we also offer a flexible flexi-time scheme, as well as being able to be considered for the various other flexible ways of working for all staff.
Pension
We operate a flexible pension scheme which all staff can join and pay money into once they have completed 12 weeks’ service. We’ll pay the equivalent of 9% of salary into your pension fund as long as you contribute a minimum of 3% yourself. If this doesn’t fit your needs you can choose to make a 1% contribution which we will pay 3%, or alternatively you can make a 2% contribution and we will pay 6%.
Maternity Pay
We look after you if you’re expecting! If you meet the eligibility criteria, we offer enhanced maternity pay of 8 weeks’ full pay (including SMP) and the remaining 18 weeks at half of normal salary followed by any additional statutory entitlements. You can also get paid time off for ante-natal, health visitor and midwife appointments. We’re a member of the Tommy’s Baby Charity Pregnancy Accreditation Programme and we’ll even give you one of our now-legendary NCFE babygrows!
Paternity Pay
New dads who meet the eligibility criteria are entitled to 2 weeks’ paternity leave, paid at full salary (inclusive of Statutory Paternity Pay) and may also be eligible to request Additional Paternity Leave where you may be able to take up to 26 weeks leave.
Adoptive Leave
If you happen to have an adopted child or adopt while you’re with us, we’ll treat you exactly the same as if you were the biological parent. We offer comparable adoptive leave and pay as well as paid time off for any appointments related to your adoption.
In addition these are the benefits currently available to you which we regularly review and update:
Healthcare plan
We operate a healthcare plan which enables you to claim towards the cost of your everyday health costs such as dental and optical care and therapy treatments, you also get access to a 24 hour counselling line and GP advice line for those moments when you need some extra help and support.
Discounted Annual Travel Pass
We do have parking spaces available at NCFE but also encourage use of public transport, so to help you with your travel to and from work we offer an interest-free loan to buy a discounted annual travel pass. This could save you more than £100 on your annual travel costs!
Tax free bikes
We’re signed up to the Government’s Green Transport Cycle to Work Initiative which enables you to make big savings on the purchase of a new bike and pay for it in instalments via tax free salary sacrifice once you have completed your probationary period. We have secure bike parking and shower facilities in our office so you can commute by bike to work. For more information on this scheme go to www.cyclescheme.co.uk
Computer Loans
We’re signed up with the Computing Scheme which allows you to pay for computer equipment from your salary and making savings in the process. This is available to you on completion of your probation.
Learning and Development
As you might expect from an organisation dealing with education, we place great emphasis on training and developing our staff. This starts on day one with the start of an in depth induction programme and continues throughout your career with NCFE. You’ll take responsibility for your own learning and development and will actively seek opportunities to improve, you’ll do this with support from your line manager and our Learning and Development Officer who’ll help you to identify, plan and address your needs.
· ‘Welcome to our World’ Induction – we give all staff a thorough induction into the organisation, this includes developing you to carry out the duties and responsibilities of your role, helping you learn about the different teams in the organisation so you know who your colleagues are, what they do and how you can work together as one team. There’s a cultural induction which includes an introduction to service excellence and values of the company which will help you to understand the behaviours which will help you to have a successful career with NCFE.