The Reporting Tools Are Located in the Inventory Management Module

Freewheel Reporting

The UI

When you log in to Freewheel, you will be taken to the dashboard of the Freewheel portal. If you ever get lost and need to get back to this dashboard, you can always click on the Freewheel logo on the top left of the page.

The reporting tools are located in the Inventory Management module.

Select “Advertisers and Campaigns”.

There is a list of reports that are available to you. This documentation will go through the scenarios most commonly needed by sales teams for reporting.

Reporting for Impressions Delivered

If you want to see how many internal impressions and clicks delivered on your campaign, you will want to pull “All Ad Units Delivery Metrics” report.

On the top right of the report there is a search bar. Here you can search by advertiser name for a specific advertiser. However, you can leave this blank and run the report and it will pull all campaigns in Freewheel. You can export this to Excel and filter out by your AE so all your campaign data is in one report pull. The drop down menu next to the search bar filters the campaigns by their status: Active, Inactive, and Finished. The date range you can do for various time frames as well as pull a report for custom dates. When you are ready to pull the report, press the “Run” button.

When the report has processed, it will display all the placements/ad units that met the filter requirements you have set.

To see how many impressions delivered on your pre-roll, you will look for the Delivered Imps column. Please note that this report breaks out delivery by AD UNIT. Be sure to look at the impressions served on “video_preroll” and “video_midroll”. If you have a sidescape, the ad unit name will be displayed in the report as “video_sidescape”. Branded Entertainment will be displayed as “video_overlay”. This report will also show you the number of clicks per ad unit as well as the CTR%.

Reporting for Pacing

If you need to see how a placement is pacing, you will need to pull the “All Placements Delivery Metrics” report. Here are some fast and dirty definitions of the OSI% and the FFDR%, the two delivery metrics in Freewheel:

OSI%: This is how you are pacing as of midnight last night. This number will fluctuate during the course of the flight because Freewheel paces campaigns very differently from DART. Freewheel does not employ a smooth delivery curve like DART does. The curve in Freewheel is called “FIDO” or “Forecast Informed Deliver Optimization”. Freewheel looks at all the flights booked in the adserver and prioritizes and paces them based on flight dates and goals. This means some placements might be frontloaded or back-loaded to ensure that everyone delivers in full. FIDO curves also allow Freewheel to slightly over-pace your flights to anticipate tighter delivery later on in month. Your OSI could vary from 10% to over 100%. Don’t worry- Freewheel will not over-pace you too much to ensure you don’t deliver in full too soon. As long as you see some delivery on it, it means your ad is running and is likely being paced by Freewheel. You should not use this # to determine your pacing and inventory decisions. Your important metrics to look at is the FFDR.

FFDR: This is how your flight will deliver in full by the end date. As long as you have an FFDR% of 100%, Freewheel will deliver this flight’s internal impression goal in full. So if you see an OSI% that is really low, please be sure to check the FFDR% because this metric is the bestway to gauge if you have delivery issues or not. If you see an FFDR% below 85-90%, please reach out to Inventory. Please note that the more targeted a flight is, the more constrained it is on delivery.

VERY IMPORTANT!

When you pull an “All Placements Delivery Metrics” report, do NOT use the “Delivered Impressions” column for the amount of impressions served. When we traffic your preroll and synchronous unit, we merged them into one placement. Therefore, the “Delivered Imps” column is showing impressions delivered on both the video ad and the synchronous unit.

Reporting for Quartiles

If you need quartile reporting, this is handled in Freewheel automatically without setting up internal pixels on the quartiles (unlike DART). You will pull the “Quartiles and Completed Views” report.

Please note that we do NOT track quartiles on branded entertainment campaigns because branded entertainment is CONTENT and not an ad.

The Drill By Function

For some reports you can aggregate the report by day by using the drill by function. You can also use this drill by to aggregate by creative if you are running multiple creative on a placement.

For reporting by day, select “Expand Daily”.

Please note that Targeted Day Part and Targeted Platform only show metrics when you target specific parameters, they do not track by default.

Exporting Reports

If you choose to export, the report will generate as a CSV file. Depending on how much data is in the report pull, it might take a couple minutes to be ready download. When it is ready to download, the inbox tab next to your username will update. Click on the inbox link to download the file to your computer.