For more information, contact:
Chris Swartz
414-847-2701
FOR IMMEDIATE RELEASE
GENERAL CAPITAL GROUPPROPOSES PLAN FOR SHOREWOOD REDEVELOPMENT
Shorewood, Wis. (March 28, 2014) –General Capital Grouphas proposed developinga new Roundy’s Metro Market, as well as amajor mixed-use building in Shorewood. The new facilities would occupy the entire two blocks between Kenwood and Olive Streets on the West side of Oakland Avenue, replacing the current Pick ‘n Save and abandoned Schwartz and Walgreens facilities, which would be razed.
The first phase of the proposed construction wouldconsist of an80,000 square foot Roundy’s Metro Market with completion estimated forfall of 2015. This two-level store, slated to be Roundy’s Milwaukee flagship Metro Market, will feature a fresh selection of produce, meat, seafood, baked goods and prepared gourmet meals, plus other signature Roundy’s departments. Ample parking will be available for shoppers with 360 stalls located on four levels.
Construction of the second phase of the development, a mixed-use building featuring 80 upscale apartments and 15,000 square feet of retail space, would begin in the fall of 2015.This facility would include in-building parking for tenants, and is expected to open in 2016. The newRoundy’s Metro Marketwould be located on the southern boundary of the two block complex, with the structured parking and mixed-use building filling out remaining land to the North.
Chris Swartz, Shorewood’s Village Manager, indicated that General Capital’s proposal will be introduced and discussed at the Shorewood Community Development Authority’s (CDA) April 7th meeting, after which it will move through the Village’s process of public discussion and municipal approvals. General Capital’s goal is for this process to be completed by July 2014 so that initial groundbreaking and construction can begin this fall.
The project’s developer, General Capital Group, is a local real estate development company with over 20 years of experience in building grocery stores throughout the Milwaukee area, including the Glendale Market on Port Washington Road. Briohn Building Corporation would manage design and construction for the development.
“This development is another example of Shorewood’s vibrant growth and ability to successfully blend its residential and commercial district landscape,” said Guy Johnson, Shorewood Village President. “We are fortunate to have such an experienced team working together to make these plans a reality.”
The Shorewood Community Development Authority (CDA) was formed to strengthen the long-term economic viability of the Village; eliminating substandard and obsolete buildings, environmental deficiencies, and nonconforming uses, as well as to provide for orderly physical and economic growth.