POTENTIAL QUESTIONS TO ASCERTAIN FP INTEREST IN MOBILE APPLICATIONS to

ACCESS /MANAGE VA ACCOUNTS

  1. On average over the past month, how much of your time did youspend outside of your office traveling to and attending meetings with clients or other business events?
  2. Less than 1 hour per day
  3. Around 1-2 hours per day
  4. Around 2-4 hours per day
  5. More than 4 hours per day
  1. When you are out of your office, which of the following mobile devices do you use the most for business communications? Please select all that apply:
  1. Regular cell phone – small screen, traditional number pad; may be web-enabled
  2. Smartphone – A Blackberry or similar device with a larger screen, full physical keypad
  3. Touchphone – An iPhone or similar device with a large touch screen; may or may not include a full physical keypad
  4. I do not own a mobile device [EXCLUSIVE PUNCH / END SURVEY]
  1. When you are out of your office and need to use the internet for quick research on products, accounts, or transactions, do you typically:
  1. Use your mobile device
  2. Wait to use your laptop/desktop in your office
  3. Call my assistant
  4. Call myexternal or internal wholesaler
  1. In addition to making phone calls, how often during the past month did you use a mobile device to perform each of the following activities for business purposes? Please select one response per row:

Not at all / Less than once per week / Around 1-5 times per week / Around 2-5 times per day / More than 5 times per day
Reading/sending email
Text Messaging
Web Browsing
Running downloaded applications (such as from Apple’s AppStore or Blackberry’s App World)
  1. [ASK Q5IFQ4 “WEB BROWSING”IS AT LEAST 1-5 TIMES PER WEEK] How often do you access the following types of information from the web using a mobile device for business purposes? Please select one response per row:

Not at all / Less than once per week / Around 1-5 times per week / Around 2-5 times per day / More than 5 times per day
Directions
Phone numbers and contact information
News and market information
Stock/fund performance or prices
Client account information (status, account values, etc)
Other
  1. [ASK Q6 IF Q5“OTHER”ISAT LEAST 1-5 TIMES PER WEEK] What other types of information do you regularly access for business purposes using a mobile device?

[Text input field]

  1. [ASK Q7 IF Q4 “WEB BROWSING” IS“NOT AT ALL” OR “LESS THAN ONCE PER WEEK”] Why do you so rarely access the web from a mobile device for business purposes? Select all that apply:
  2. I have security concerns about the safety of mobile web use
  3. The cost of mobile device data plans is too high
  4. It’s too difficult to navigate most web sites on my mobile device
  5. Sites do not offer the information I need on their mobile web sites
  6. I do not typically find myself needing information while out of the office
  7. When I am away from my office, my information needs are not that urgent
  8. Other –Specify [Text input field]
  1. [ASK Q8 IF Q4 “RUNNING APPS” IS AT LEAST 1-5 TIMES PER WEEK] What downloaded applications do you regularly use for business purposes on your mobile device?

[Text input field]

  1. If Prudential Annuities made the following information available on an easy-to-use mobile web site, how often would you use a mobile device to: (Please select one response per row)

Not at all / Less than once per week / Around 1-5 times per week / Around 2-5 times per day / More than 5 times per day
View Account Balance or Protected Withdrawal Value
Submit New Business application (light version)
Check application/TOA status
View Beneficiary information
Perform reallocations
View subaccount performance
View last 5 transactions
Look up VA product details
  1. What other information or services from Prudential Annuities would you like to access from a mobile device?

[Text input field]

  1. Finally, we have a few optional questions for profiling and data analysis purposes only:

What is the name of your Broker-Dealer firm?
[Text input field]

  1. In which type of firm do you currently work?
  2. Independent Broker-Dealer
  3. Wirehouse or Regional Distributor
  4. Bank /Financial Institution
  1. What is the total of your variable annuity sales over the past 12 months?
  2. $0
  3. $1 to $249,999
  4. $250,000 to $499,999
  5. $500,000 to $999,999
  6. $1,000,000 to $3,000,000
  7. More than $3,000,000
  1. What is the total of your variable annuity assets under management?
  2. $0
  3. $1 to $999,999
  4. $1,000,000 to $3,000,000
  5. $3,000,000 to $5,000,000
  6. $5,000,000 to $10,000,000
  7. More than $10,000,000

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