Statewide Nurse

Recruitment

Meeting Minutes

September 10, 2015

1:00 PM – 2:30 PM CST

Project Goal: Attracting a well-qualified pool of diverse nurses to fit

projected nursing needs.

Meeting Start Time: 1:04 PM Meeting End Time:2:30 PM

Participants: Amanda Remynse, Larry Anderson, Mary Anne Marsh, Kyle Martin, Patricia Moulton

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Group Chairs-Amanda Remynse and Larry Anderson

  1. Introductions:
  1. Review March meeting notes. Any changes? No changes in meeting minutes

March Meeting Notes

  1. The ND Center for Nursing is currently working on revising our mission and vision and starting our next strategic plan. Encourage all group members to complete survey and send link out to email lists to encourage lots of response to survey- Patricia

Strategic Planning Survey

Final 2015-2016 Statewide Recruitment Project Funding Proposal

  1. Feedback on Draft Education, Supply and Demand Chartbook- Patricia

Draft Chartbook-

The group thought that it was looking like it would be very helpful. They thought adding the Native American data would be helpful. Patricia indicated that she would send a final draft out to the leadership team to review before final publication.

  1. The Enhancing the ND Work Environment Group is hosting stakeholder meetings to develop LPN Recruitment and Retention strategies. Is anyone from this group interested in attending? They will be held from 10:00 AM – 3:00 PM.

October 12- Fargo

October 19- Bismarck

The group thought that we should present some of our Native American information too.

  1. Strategy: Continue to post jobs on career center and maintain job flashes and track analytics. Post careers to career center, maintain communication with employers, post monthly job flashes.
  • 51 total jobs submitted since launch in January, 2015. Most of those are paid listings (some carry-over from previous career center).
  • Estimated revenue since Jan 1, 2015 is: $20,350.
  • Developed employer network email newsletter to provide updates to nurse employers who post on website.
  • Career Center featured in North Dakota Legendary Workforce Development “Workforce Matters” September 2015 newsletter.

We have had over 485,000 hits to the career center since January. Hits from states in order of number of hits: ND has the greatest, Minnesota, California, Illinois, South Dakota.

We have had several people that have posted jobs that wanted to invoice us. So we developed a policy of 15 day payment. Have had issues with payment from one employer that haven’t settled their invoice yet.

Group Discussion:

The group discussed that there are employees who are wanting to come to North Dakota to get experience and then return to California and in the past this has happened with Florida.

The group was wondering about whether the cost of openings has prohibited people from posting. The group talked about the diversity of the job postings- they have been LPN, RN and faculty jobs across the state.

The group thought that the 15 day pay by invoice option was a good idea for those that can’t use credit cards.

  1. Strategy: Post updated nurse stories to Legendary Nurse Website. Continue to post updated stories featuring real nurses from monthly newsletter. Nurses chosen as NDCN is made aware of events and stories in state. Kyle plans to add more stories this fall.

Be nice to have more of these and use this as part of the ramp up to the Giving Hearts Day- gives a personal voice to that campaign. Kyle will bring that to that group.

  1. Strategy: Post updated educational program and association listings to Legendary Nurse website
  • Currently reached out to all listings on Legendary Nurse Portal and have asked for updated listings to be submitted by September 15th. Will update listings as they are submitted.Kyle has received most of these updates so far. Kyle will work on updating the association listings later in the month.
  1. Strategy: Development of Career Center & Legendary Portal Marketing Materials
  • Design of Rack Card – submitted for printing


  • Design of Tradeshow Banners (One for Legendary Nurse Portal, One for Career Center) – currently finding vendor to purchase pop-up banners vs existing banners we currently utilize
  • HR Flyer has been designed and included in all job flashes and listed on website for individuals interested in placing paid listings with career center.
  1. Strategy: Attend Tradeshow/Career Fairs to target prospective career center users.
  • Attend ND Hospital Association Conference Fargo, ND – Registered for conference. Currently awaiting exhibit floor space spot. Coupon to save 10% off of your first posting.
  • Attend ANA Conference, Orlando, FL – registration has not launched yet for conference. Will register as soon as registration becomes available. Could offer a coupon code so that the career center has a lot of jobs on it. Patricia may be going to this conference instead of Kyle depending on timing.

The group thought that the Long Term Care Association would be good to go to next year.

  1. Strategy: Marketing & Outreach to HR Professionals and Nurse Administrators
  • Email and Phone Calls to LTC DON List has been completed.Kyle has had some

postings from these calls and emails.

  • Emails to ND Hospital DON List has been completed.
  • 3rnet and LinkedIn implementation has been finalized. All jobs automatically post to ND Center for Nurisng’s LinkedIn page ( Employers have the option of selecting 3RNet listing with their career.


  • Facebook ads are currently running for two week period targeting both nurses and students interested in nursing careers.We are targeting nurses and nursing students in North Dakota. The second two weeks looking at other states. Use the analytics to target other states. MN, IL, California, SD, Florida and will target the Good Life

  • Patricia is presenting at the Governor’s Workforce Summit on September 16thwith Denise Andress from the NDAHEC and Stacey Kusler from the Center for Rural Health- will emphasize the Legendary Nurse Portal and the Career Center and plan to pass out rack cards. Larry Anderson and Amanda Remynse both plan to attend.
  1. Strategy: Paid Facebook Advertising to market career center to nurse students and connect with HOSA.
  • Working with HOSA to develop steps to best connect with HOSA leaders.
  • Letter with American Nurse DVD developed to distribute to schools with HOSA programs. The NDAHEC purchased several copies of the American Nurse Film. The Center for Nursing has mailed a copy of the DVD to all of the education programs and the AHEC is mailing a copy to the CAHs and the health care occupation teachers.
  • Connect with HOSA leadership to determine potential partnership opportunities.
  • Develop materials for HOSA students.
  • Distribute scholarships to HOSA student award winners.
  • Feature stories about HOSA students in newsletter.

Group Discussion:

Has it been considered to have a booth at the national competition- would be a great place to promote the career center and the nursing education programs.

  1. Evaluate Effectiveness of project
  • Collect, analyze and develop report on outcomes of this project- Ideas on how to collect some of this? Survey questions that the group would like to have asked?

# of jobs posted, revenue from career center, satisfaction with career center services, hits/visits to Legendary Nurse portal website and subpages, # of HOSA scholarships, # of facebook views

  • Meet with workgroup to gather feedback and next steps on evaluation report- will occur during the March 2016 meeting

Survey of employers: Number of jobs that they have posted has it led to a hire of the position. Where did the hire come from- location? Cost of the service? Where their nursing education was was it in ND or outside of the state?

Survey those that people that access it: Pop-up survey for a short period of time-. What information are you looking for? What state are you from? How do you learn about this? Is it easy to use?

The group plans to meet in December 2015 and March 2016- Patricia can send out a meeting scheduler.

2015-2016 Workplan Workgroup Meetings Sept & Dec 2015 and March 2016

Year/Annual Goal / Activities / Month/Responsible Person(s) / Activity Completion Status
Continue to post jobs on career center and maintain job flashes and track analytics. / Post careers to career center, maintain communication with employers, post monthly job flashes. / Ongoing
Kyle Martin / 25% / 50% / 75% / 100%
Post updated nurse stories to Legendary Nurse Website / Continue to post updated stories featuring real nurses from monthly newsletter. Nurses chosen as NDCN is made aware of events and stories in state. / Ongoing
Kyle Martin
/ 25% / 50% / 75% / 100%
Post updated educational program and association listings to Legendary Nurse website / Contact Nurse Education Programs and associations. Sept 1, 2015. Deadline to submit updated contact/listing information is Sept 15. / September 2015
Kyle Martin / 25% / 50% / 75% / 100%
Update submitted listings. / September 15 – October 31, 2015
Kyle Martin / 25% / 50% / 75% / 100%
Development of Career Center & Legendary Portal Marketing Materials / Design of Rack Card / February – March 2015
Kyle Martin
Workgroup / 25% / 50% / 75% / 100%
Design of Tradeshow Banners (One for Legendary Nurse Portal, One for Career Center) / February – March 2015
Kyle Martin
Workgroup / 25% / 50% / 75% / 100%
Design of flyer for HR Professionals / January 2015
Kyle Martin
Workgroup / 25% / 50% / 75% / 100%
Attend Tradeshow/Career Fairs to target prospective career center users. / Attend ND Hospital Association Conference
Fargo, ND / October 6-8, 2015
Kyle Martin / 25% / 50% / 75% / 100%
Attend ANA Conference
Orlando, FL / March, 2016
Kyle Martin / 25% / 50% / 75% / 100%
Attend Tradeshow/Career Fairs to target prospective career center users. / Email and Phone Calls to LTC DON List / May 2015
Kyle Martin / 25% / 50% / 75% / 100%
Marketing & Outreach to HR Professionals and Nurse Administrators / Emails to ND Hospital DON List / May 2015
Kyle Martin / 25% / 50% / 75% / 100%
Pilot test linking career center with 3rnet website and implement. / May – July 2015
Kyle Martin / 25% / 50% / 75% / 100%
Paid advertisements, running for 4 weeks / July 2015
Kyle Martin / 25% / 50% / 75% / 100%
Pilot test linking career center with Linked In and implement. / November - January – 201
Kyle Martin / 25% / 50% / 75% / 100%
Paid Facebook Advertising to market career center to nurse students and connect with HOSA to market Legendary Nurse Portal and award scholarships. / Connect with HOSA leadership to determine potential partnership opportunities.
Develop materials for HOSA students.
Distribute scholarships to HOSA student award winners.
Feature stories about HOSA students in newsletter. / April 2015 – July 2015
Kyle Martin
Workgroup / 25% / 50% / 75% / 100%
Evaluate Effectiveness of project / Collect, analyze and develop report on outcomes of this project. / September 2015- March 2016
Kyle Martin / 25% / 50% / 75% / 100%
Meet with workgroup to gather feedback and next steps on evaluation report. / March 2016
Kyle Martin / 25% / 50% / 75% / 100%