Kevin O’Hara

425 Hatteras Dr

Coatesville, PA 19320

(610) 470-0860

Creative Marketing Professional with Branding and Design Expertise

Marketing Professional with more than eight years of experience working as a Copy Writer, Graphic Designer, Art Director, Project Manager, Front End Developer, SEO Strategist andSocial Media Expert. Demonstrated success indeveloping and maintaining brand standards from initial concept to the research and planning phase through the design, strategy and rollout initiatives.

Experience developing monthly integrated campaigns that include office displays, direct mail, email marketing and web ads to support strategic and sales goals from concept to pencil/marker/white board sketch through press-ready and electronic artwork and delivery. Sourcing printers, photographers, stock photography, copy writers and agencies for print and web. Prepping VP of Sales and Marketing for meetings with potential agencies, illustrators, copy writers and photographers and making recommendations for approval. Art Direct photo shoots including location, talent, layout, lighting, color and concept for annual reports, brochures, in-house stock photography, web and direct mail. Work directly with printers to ensure color accuracy, spot varnishes and die-cuts are accurate. Extensive experience in the financial industry developing creative for credit cards, privacy policies, courtesy pay/opt-in programs, investment and lending programs.

Areas of Expertise

  • Copywriting, Editing and Proofing
  • Creative Direction and Conceptual Thinking
  • Email Marketing, Social Media and Surveys
  • Search Engine Optimization, PPC Campaigns
  • Brand Management
  • Expert Level Photoshop and Design Skills
  • Website Design and Development
  • Project Management
  • Analytics Software and Analysis of Web Metrics
  • Teamwork and Problem Solving Skills
  • Exceptional Verbal and Written Skills

Professional Experience

Citadel Federal Credit Union 2003-Present

Senior Graphic Designer/Copywriter

As the lead creative talent within the Sales & Marketing organization I guide the look and feel of all credit union advertising materials and electronic assets. I oversee all marketing projects and manage younger graphic designers in branding, color, type and layout use to maintain company standards. I am tasked with creative oversight of web, television and radio commercials, including story development, talent selection/casting, set construction, production and final edits. I work alongside printers, photographers, agencies, production houses and freelancers based on project demands.

Highlights: Courtesy Pay Opt-In Direct Mail Campaign, MasterCard Direct Mail/Web Acceptance Program, Implemented Email MarketingProgram, Online Survey Tools and In-house Television Network

jellyFace Creative, LLC 2009-Present

Creative Director/Co-Founder

As one half of the boutique communications and design firm, I am responsible for new client acquisition, project management and creative direction. I create personalized communications plans, identity and branding development, as well as marketing strategies that allow our clients to spread their image, grow their business anddevelop a loyal customer base. Projects include logo design, brochure and print collateral, website and email design, advertising, SEO and online campaigns.

Clients: Autism Social Development Services, Forever Pink, Mia Bella Salon, The Business Doctors, CrossFit Downingtown

Technical Skills

Design

Adobe Creative Suite - Photoshop, Illustrator, InDesign, Dreamweaver, Flash, After Effects, Premiere

Programming

HTML, CSS, Javascript, jQuery, PHP, WordPress

Systems

Microsoft Office, Google Analytics, AdWords, AdSense; DG Fast Channel, Carousel Tight Rope

Sourcing

Printing (Digital & 4-Color Process), Mailing & Fulfillment, Promotional Products, Apparel

Additional

SEO, SEM, Project Management, Digital and Traditional Photography, Illustration, 3D Modeling, Event Planning

Education

  • Millersville University, B.A., Art
  • Pennsylvania State University, Undergraduate Studies

Professional Associations

  • AIGA - The Professional Association for Design
  • NAPP - National Association of Photoshop Professionals
  • FLOW - Future Leaders of West Chester
  • WBYA – West Bradford Youth Association (Volunteer Coach)