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Title / Develop, implement, and evaluate a sustainability strategy for a conventions and incentives industry project
Level / 5 / Credits / 8
Purpose / People credited with this unit standard are, for a conventions and incentives industry project, able to: explain the importance of, and the need to, develop strategies for sustainability; analyse and assess sustainability strategies with a view to gaining competitive advantage; develop a sustainability strategy; and implement and evaluate a sustainability strategy.
Classification / TourismTourism Conventions and Incentives
Available grade / Achieved
Explanatory notes
1Assessment against this unit standard must take place in a conventions and incentives industry workplace. Evidence of competency in this unit standard cannot be demonstrated under simulated conditions in a training provider environment.
2Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees for consultation, discussion, or for some special or occasional purpose which includes a minimum of 50 attendees, two days’ duration, and the use of a venue.
Conventions and incentives industry refers to organisations involved in the management, marketing, or implementation of conventions, conferences, or incentives.
Incentive is a global management tool that uses a reward to motivate and/or recognise participants for increased levels of performance in support of organisational goals.
Industry practice refers to the expected standards of performance required of a professional working in the conventions and incentives industry. An indication of criteria for standards may include but is not limited to – documented workplace policies and procedures, industry codes of practice, and drafted constitutions and/or codes of ethics of industry associations, such as those produced by the following:
Meetings and Events Australia (MEA), Sydney,
International Congress and Convention Association (ICCA), Amsterdam,
International Association of Professional Congress Organisers (IAPCO), London,
Society of Incentive and Travel Executives (SITE), Chicago,
Conventions and Incentives New Zealand (CINZ), Auckland,
Project refers to a conference, convention, or incentive.
Sustainability refers to both environmental sustainability and corporate social responsibility.
Triple bottom line refers to the consideration of the environmental and social performance of a business, in addition to its financial performance.
Venue refers to any place where a conference, convention, or incentive is held.
3Any relevant Acts, regulations, and bylaws must be complied with during assessment against this standard.
Outcomes and evidence requirements
Outcome 1
Explain the importance of, and the need to, develop strategies for sustainability for a conventions and incentives industry project.
Evidence requirements
1.1The explanation describes the need to plan sustainable conventions and incentives industry projects in accordance with industry practice.
1.2Inadequate strategies for sustainability for a project are identified and explained in terms of consequences.
1.3The significance of programmes, associations, and/or publications that promote sustainability are explained in terms of their relevance to a project.
1.4The importance of meeting sustainability responsibilities for a project are explained in terms of their effect on the project.
Rangerequirements include but are not limited to – codes of practice, legislation, local authority bylaws, regulations.
Outcome 2
Analyse and assess sustainability strategies with a view to gaining competitive advantage in the conventions and incentives industry.
Rangecompetition includes – New Zealand, overseas;
evidence is required for strengths, weaknesses, opportunities, threats (SWOT) analysis.
Evidence requirements
2.1The benefits of considering the triple bottom line are described in terms of the conventions and incentives industry.
Rangebenefits may include but are not limited to – reducing operating costs, improving management of risk, being seen as a sustainable responsible business;
evidence is required for at least two.
2.2Venues are analysed and assessed in terms of current competitive position and market attractiveness in relation to sustainability factors.
Rangesustainability factors include but are not limited to – energy efficiency of the venue, waste management.
2.3Destinations are analysed and assessed in terms of current competitive position and market attractiveness in relation to sustainability factors.
Rangesustainability factors include but are not limited to – carbon credits.
Outcome 3
Develop a sustainability strategy for a conventions and incentives industry project.
Evidence requirements
3.1A sustainability strategy is developed to meet the objectives and required outcomes of a conventions and incentives industry project.
3.2Strategy includes the requirements to meet the sustainability responsibilities of a conventions and incentives industry project.
Rangerequirements may include but are not limited to – codes of practice, legislation, local authority bylaws, regulations.
Outcome 4
Implement and evaluate a sustainability strategy for a conventions and incentives industry project.
Evidence requirements
4.1The sustainability strategy is implemented in accordance with organisersrequirements and industry practice.
4.2The sustainability aspects of the project are evaluated using methods that measure outcomes against objectives.
Rangemay include but is not limited to – calculating carbon credits.
4.3Any areas requiring improvement or change in procedures are identified in accordance with evaluation data and/or feedback and industry practice.
Planned review date / 31December2021Status information and last date for assessment for superseded versions
Process / Version / Date / Last Date for AssessmentRegistration / 1 / 19 March 2010 / 31 December 2018
Review / 2 / 17 November 2016 / N/A
Consent and Moderation Requirements (CMR) reference / 0078
This CMR can be accessed at
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact ServiceIQ you wish to suggest changes to the content of this unit standard.
ServiceIQSSB Code 9068 / New Zealand Qualifications Authority 2019