For Immediate ReleaseContact:Susan Goudge

Phone:218-751-3195

E-mail:

Paul Bunyan Mall’s ShopStar Program Expands to Mobile and Facebook

Retail rewards program debuts updated look and new functionality

Bemidji, MN, March 30, 2011 – Paul Bunyan Mall is expanding ShopStar, the center’s online program focused on member rewards and perks, to include iPhone and Facebook capabilities. ShopStar members now have the ability to register and redeem insider deals directly through iPhone and Facebook applications as well as the website – GoShopStar.com.

ShopStar launched in June 2010 and following a six-month launch phase, Paul Bunyan Mall evaluated the program to identify growth opportunities.

“As social media and online capabilities evolve, so will ShopStar,” said Susan Goudge, Mall Manager for Paul Bunyan Mall. “We have observed trends both in social media and the shopping center industry and based on what we have learned, we are making some exciting updates and additions to the program that will streamline the user experience and make ShopStar more accessible.”

The newest version of ShopStar will feature the following improvements and additions:

Improved Usability

  • Streamlined ShopStar Website: The website has been redesigned both visually and functionally to provide a better user-experience.
  • ShopStar iPhone Application: The iPhone application includes all of the functionality of the website, including: registration; reward access/redemption; and account management. Added benefits of the App include “badges” to alert members when new rewards have been posted as well as the ability to redeem benefits on the spot versus printing a coupon at home.
  • ShopStar Facebook Application: On average, people spend more time on Facebook than any other site. The Facebook Application brings ShopStar to where people are spending their time, creating a more convenient user experience.

More Rewards/Benefits

  • National Rewards: ShopStar members will have exclusive access to more rewards and benefits. Six national rewards have been added throughout the year including the upcoming “Diamond” reward beginning April 20 through May 7.
  • Local Rewards: Expect to see more local rewards on ShopStar. Paul Bunyan Mall will be posting updated benefits and perks weekly, meaning more ways for members to interact with ShopStar.

“The iPhone application and Facebook application expand the program’s reach to new users in new platforms and the national promotions allow more opportunities to take home high value rewards,” said Goudge. “We are excited about the evolution of the program and benefits these updates will provide to our members.”

ShopStar URL:

ShopStar iPhone App:

ShopStar Facebook App:

About Developers Diversified Realty

Developers Diversified owns and manages approximately 570 retail operating and development properties in 41 states,Brazil,CanadaandPuerto Rico. Totaling approximately 132 million square feet, the Company's shopping center portfolio features open-air, value-oriented neighborhood and community centers, mixed-use centers and lifestyle centers located in prime markets with stable populations and high-growth potential. Developers Diversified is the largest landlord inPuerto Ricoand owns a premier portfolio of regional malls primarily clustered aroundSao Paulo, Brazil. Developers Diversified is a self-administered and self-managed REIT operating as a fully integrated real estate company.