Policy Manual / 400 GOVERNANCE
441 Marketing Plan / School Council:
October 2002
Information: 0260761566 / DEECD Schools Reference Guide: 2.6, 7.4 & 7.17 / Revised: June 2014
Manager: Business Manager / Associated Processes: Accountability, Budgeting / Issue No: 2.3
MARKETING PLAN
AIMS:
- To provide /maintain a quality education at Corryong College both inreality and as perceived by the community
- To identifying and/or create a perceived and sustainable school image that maximises school enrolment and staffing.
DEFINITION:
Marketing is a dialogue over time with clients that illustrates we understand their needs and offers a differential advantage over our competitors.
‘There are three types of schools. Those who make things happen. Those who watch things happen. Those who wonder what happened.’Anonymous‘Marketing is so basic that it cannot be considered a separate function..... It is the whole business seen from the point of view of its final result, that is, from the client’s point of view.’ Peter Drucker
CorryongCollege is rural and remote. This planattempts to maximise enrolments through:
- celebration of our achievements
- publicising our programs and facilities
- taking into account feed back from our clients through a number of new or improved publications or strategies that largely collate, refine and promote what we already do.
PLAN
A.ENROLMENTS –the collegewill maximise enrolments by any or all of the following:
1.retaining all existing students who might
-seek alternate curriculum options in larger centers such as Wodonga
-seek a private school education
-select other providers who are virtually equidistant to CC
2.re-enrolling previous early leavers from CC
3.enrolling mature age students
4.enrolling students from outside of our normal catchment area who are attracted by this school’s special features.
B.SPECIFIC STRATEGIES
Maintain and improve satisfaction levels of all members of the school community by carrying out a range of strategies. (It is not intended that all strategies below are taken up now. This list is not meant to exclude other ideas generated during the school year):
1.The Celebration of Results and Achievements (present and past students) in
-School Council Annual Report
-Annual report broadsheet summary widely circulated including parents views of achievements eg. parents perceptions of;
(a)teaching quality and academic rigour
(b)student reporting practises
(c)the general environment
(d)our responsiveness (caring nature) to clients
-Presentation afternoon, academic and sporting results
-ongoing media releases (Courier, Border Mail, Ed News, etc.)
-KIT - revised format in colour and to include photographs (digital camera)
-development of a past student’s photo gallery
-VCE results
-student success entering the workforce.
-production of a school magazine
2.Actively encourage display of students’ work;
-Corryong Show
-Parents’ Club Art Show
-Entrance foyer
-Drama production
-Classroom noticeboard
-Catering for functions by students eg drama production, Rotary dinners.
3.To develop action plans that address client concerns identified through questionnaires, Parents’ Club and School Council meetings.
4.1School production of a pamphlet summarising all of our special features for promotion with existing and potential parents/students (probably as per prepared sheet used when advertising staffing vacancies)
-Vocational Education provision
-Outdoor Education, program equipment and our location near National Parks
-TAFE access within secondary classes
-Video conferencing
-Agricultural program
-small classes
4.2School production of a pamphlet summarising all parent programs we conduct
-P/T/S interviews
-Parent morning teas/luncheons - level ,SRC representatives, thank you, etc.
-VCE information nights, BBQ’s
-Course selection evenings
-Transition program
4.3School letterhead, compliment slips, business cards.
4.4Revision of existing school productions, handbook and course selection booklets to make them more user friendly
NOTE: All new productions, letterheads, KIT, reports, etc. above, to have school logo.
5.Promotion of school preparedness to trial new strategies, technology and curriculum initiatives that impact positively on educational outcomes for students
-Early intervention to cover gifted students and those with learning difficulties
-Staff/student demonstrations of special features at P/T/S, Council meetings, Parents’ Club, or other open nights of eg. Video conferencing, interactive whiteboards, use of internet, the learning management system, Trade technology centre, etc.
-Staff professional development and collegiate support plans
-P12 co-operation
-Dual recognition/certification with TAFE
6.Promotion with potential and current clients of the existing quality education, extensive curriculum breadth and pathways to career options at CC. We compare very favourably with larger government schools and private schools.
Clearly illustrating that with regard to the VCE the college is committed to:
(a)Offering quality teaching in classes that are optimal in size.
(b)Supporting teaching staff in the continual upgrading of their skills.
(c)Maintaining pathways in all major areas of the curriculum with links to TAFE.
(d)Providing technological assistance to maintain classes in smaller subject areas by cooperation with other “cluster” schools - Mt. BeautySC and TallangattaSC.
(e)Utilising Distance Education for self motivated students with exceptional and/or unusual needs that cannot be met by the school. In such cases the college will provide teacher support.
This would largely be done through course selection and transition programs.
7.Promotion and development of the School Strategic Plan for the next term, 2010 - 2014 as a working document that is owned by the whole school community. This to be initiated by using an expert outside consultant on one of our pupil free days.
8.Monitoring exit students including why they leave, where they go and their subsequent achievements.
9.Continuous development and maintenance of buildings and grounds.
10.Working in partnership with parents wherever opportunities exist, eg.
- Strategic Plan/analysis of Annual Report
- School Council
- Working bees
- Parents’ Club
- P/T/S and other interviews/discussions.
11.Conduct a comprehensive transition program including
- Visits to each feeder schools (4) by
- Transition evenings for all Grade 6 parents and students at CC
- Transition programs for all Grade 6 students at CC for 3 days –one day in May and 2 days December
- Liaison between Grade 6 staff and CC staff
441 Marketing PlanPage 1 of 321/12/2005