Job Description

Updated7-15

Department:Sales

Reports To: Director of Sales Strategy and Development

Summary:The Manager, Business Intelligence and Analytics will work closely with the Sales and Marketing Leadership teams to develop and provide business insights and strategic recommendations through the use of internal and external data sources. Act as the primary point person for all business analytics related to Sales and Marketing of D.G. Yuengling brands

Essential Duties and Responsibilities:

  1. Analysis
  1. Acts as the lead for all DGY Sales & Marketing data and analysis needs
  2. Conduct quantitative as well as qualitative analysis of key data metrics in industry (shipment, consumption, depletions, dollar sales, share, distribution, consumption drivers including promotional, display, pricing activity, consumer panel, industry or custom consumer insights, etc.) to track performance and identify opportunities and gaps
  3. Prepare summaries of findings for use in sales presentations and Executive reviews
  4. Support Sales & Marketing Leadership Teams with business intelligence to assist with decision making
  5. Develop and maintain scorecards to measure Share, Volume, Distribution, Feature/Ad Display Conversion and provide insights for Salesforce to execute
  6. Support Marketing team in developing metrics to understand, evaluate, and target opportunities for brand development and measure campaign program and promotion effectiveness
  7. Assist with use and execution of online Distributor and Chain customer annual business plans, including Category Management and assortment recommendations
  8. Support National Account team with analysis of syndicated data and development of content for DGY selling strategies
  9. Troubleshoots data discrepancies with internal and external sources
  10. Supports Distributor, Zone, Region, and Chain Planning process with appropriate reports to help identify market development and package opportunities
  11. Liaise with VIP and other vendors to communicate DGY needs and monitor data accuracy
  12. Plays a critical role in developing monthly & quarterly Sales Forecast to provide guidance to Operations team with current information at sku level
  13. Build compelling selling strategy and sales tools (sell sheets, program decks, etc.) for distributors and retailers in order to drive fact based selling
  14. Assistance with ad-hoc requests from Executive, Sales, Marketing, Business Planning and Pricing
  1. Other Responsibilities
  1. Train and coach DGY personnel in the use of data reporting systems for implementation with customers, and assists in the on-boarding of new hires

Skills and Qualifications:

  1. Excellent organizational and interpersonal skills. Demonstrates group presentation skills and participates in meetings.
  1. Proficient in Microsoft Office suite. Advanced Excel skills
  1. Detail oriented, with the ability to work independently or as a team.Promotes flexibility and is responsive to change in a positive manner.
  1. Requires extensive knowledge of the three tiers of the beverage industry.
  1. Experience using VIP and other data systems is required, as well as a proficiency in using syndicateddata, including consumer panel.
  1. Proven track record of turning complex insights from data sources into actionable recommendations
  1. Exhibits excellent communication and leadership skills, along with ability to work well in a team environment
  1. Self-starter, with the ability to build and implement systems necessary to collect, maintain and analyze data.
  1. Performs additional duties and responsibilities as requested, directed or assigned by management.
  1. Ability to travel occasionally, with frequency of up to 25%, to make key distributor and chain customer visits.
  1. Ability to meet deadlines. Identifies and resolves problems in a timely manner. Works well under pressure.
  1. Demonstrates accuracy and thoroughness; monitors work for accuracy.

Education and/or Experience:

Bachelor’s Degree preferred, and a minimum of 5 years of industry experience is required. Proven track record of success performingdata analysis,building and maintaining business reporting systems in a challenging environment. Experience working for leading Alcoholic beverage, CPG company, or Syndicated Data supplier (IRI, Nielsen) preferred.