The PMRG Institute 2015
October 4-6, 2015
Marriott Philadelphia Downtown
CALL FOR PRESENTATIONS & POSTERS
Submissions are due by 5:00 p.m. EDT, Wednesday, April 22, 2015 to .
Submissionsshould follow theguidelines in this document
and will not be accepted late or without a completed submission form.
Maneuvering Through the Complex Healthcare Spectrum
Today’s dynamic healthcare marketplace is increasingly complex; in a post ACA, data rich world, both requirements and influence are continuously changing.There is no shortage of information, but how can we comprehend the magnitude and envision a future?
The 2015 PMRG Institute will focus on these changing aspects that traditionally were not part of our purview as healthcare marketing researchers. Specifically, we’ll discuss the increasing role of ACOs/IDNs in healthcare, the rise of consumerism, the challenge of assimilating disparate data, and how we can drive towards ROI with marketing research. We will examine these and many more topics driven by a faculty of key thought leaders from our industry.
We are excited to announce our keynote speaker, Guy Powell, Founder & President of ProRelevant, Global Expert in ROI and Author of several books including Marketing Calculator: Measuring and managing the return on your marketing investment. Guy will discuss how to demonstrate, measure and ensure the value of marketing research. Our second keynote will be announced shortly. We are recruiting a CEO at a local Accountable Care Organization.
PMRG is seeking submissions for sessions and posters which support The PMRG Institute theme and provide a verifiable demonstration of influential results that address specific challenges and opportunities facing domestic and international pharmaceuticals, biologics, devices & diagnostics.
Presentations should be solutions-based, include how the information is/was used to formulate strategic insights and allow for audience participation. The PMRG Institute agenda will also include a track appropriate for professionals and students new to the marketing research role.
The following topics are derived directly from our members’ requests and are offered as starting ideas, but the Committee welcomes other relevant, innovative and thought-provoking contributions. Applications in decision-making of the topics below can include but are not limited to:
Building a Strong Foundation – Fundamentals of Healthcare MRCase study in measuring success or ROI of MR
Tried and true research methods, including when and how to use each (e.g. conjoint/demand & peak discounts, mixed methods – hybrid qual/quant, etc.)
New product commercialization research, launch planning
Best practices in communicating insights to a field team
Panel guidelines, recruiting and the importance of sample quality (including best practices for Sunshine Act compliance and impact of honoraria reporting on recruiting)
Field/data collection challenges / triumphs & innovative project management
Study design techniques, a step-by-step guide to basic research materials
Conducting marketing research to support the collection of competitive intelligence
Creating visually informative, insightful & appealing deliverables (including dashboards, data visualization, etc.)
Best practices for tracking & benchmarking MR cost
Strategic/critical thinking skill development
Innovative Methods & Technology
Data integration: augmenting analytics & blending primary, secondary & big data
Effective methods / new technologies for surveying healthcare providers and patients, including emerging or non-traditional recruiting avenues, especially in rare disease states
Advances in ethnographic research that improve attainability & result in unique insights
Using anonymous patient level data, new/emerging EMR datasources versus patient record/chart audits (may also include data from iHealth, mDevices & wearables)
Online research and analytics via digital marketing research, social media monitoring, web crawling/scraping, etc.
Enhancing Patient Journey research through technology integration
Robust research strategies in CPG/Finance applied to healthcare marketing research
Proactive marketing research approaches in specialty pharmaceutical, orphan disease and generics
Today’s Changing Healthcare Spectrum
Globalization and the impact on the market research
Conducting research in foreign markets, outside of the EU (LATAM, APAC, Middle East & Eastern Europe)
How emerging changes in the healthcare environment, including ACA & IDN/ACO creation, impact market research
Health economics and outcomes research and its impact on/partnership with market research
Effective payer research in the US and international markets, including key similarities and differences
Rise of consumerism: the patient as the payer
Unique demands of biosimilars marketing research
Unique demands of medical device marketing research
Priority will be given to proposals that contribute most to the conference theme and include a manufacturer(s) as a presenter(s). Special consideration on posters will be given to students / faculty in programs related to pharmaceutical or healthcare marketing. Follow guidelines below to create your submission.
Requirements for Submission:
To be considered, your submission must include all of the following:
· Completed submission form defining:
o Title of session / poster - Titles must be clear and concise, limited to 10 words if possible
o Type of session (i.e., Workshop, Panel Discussion, Didactic/Lecture Session, Poster, Debate)
o Proposed session length
o Broad topic selection (from 3 topic areas outlined on page 1-2)
· A blinded description of the content/methodology/actionability (1,000 words recommended) without any company / speaker names included, to include three key actionable takeaways that the attendee will be able to apply immediately back at the office
· A brief abstract for conference materials (250 word maximum)
· Short biographies and photos for all presenters (less than 80 words per person)
All presenters must be confirmed and named.
· An explanation of how the information shared is cutting edge, innovative and will help today’s researcher optimize impact.
The 2015 PMRG Institute Process Timeline:
· All proposal submissions received April 22, 2015
· Notification of Committee selections week of June 5, 2015
· Review/edits of abstracts and bios on www.pmrg.org by June 12, 2015
· Initial slides due for Committee review August 14, 2015
· Rehearsals complete August 21, 2015
· Final slides due for legal review August 28, 2015
About The PMRG Institute:
· Held each Fall, this meeting is an interactive gathering of national and international marketing research professionals from both client/manufacturer and supplier/consultant companies in the expanded healthcare marketplace
· The purpose of The PMRG Institute is to highlight marketing research methodologies and management approaches that are relevant and actionable in today’s market
Presenters are strictly prohibited from “selling from the podium.” Speakers should present informatively and minimize the promotion of products and services.
PMRG is unable to waive the conference registration fee or fund any associated travel expenses. A discount of $400 off the conference registration fee will be offered to all presenters.
The Education Committee will be accepting sponsors for a limited number of student travel stipends to support student /academia attendance and poster presentations involvement. Priority will be given to full-time students working towards a degree in healthcare marketing or marketing research. If you would like to sponsor a student, please contact .