JOB OPENERESTIMATE

Client: / Mobile Work Exchange / Today’s Date: / 9/30/2018
Job Number: / Due Date: / 6/3/2012
Job Name: / Fall 2013 Town Hall Meetingimage and associated materials / Team Members: / Jennifer Leidenberger and Nancy Whitman

Do you need:This estimate is for:

Labor hours only A Proposal

Production costs only A Client

BothInternal Project

Advertising Collateral Direct Response Event Identity Web Other

Are photos or illustrations needed? We would like to update the Spring 2013 Town Hall Meeting images to use in the following documents. The images should be consistent with the Spring 2013 Town Hall Meeting theme except we are changing the theme name slightly to “Mobilology 2.0: The Science of Working Remotely”. We will need to update the following:

Medium header (600x120)

Feature panel (600x250)

Small icon (84x84)

Facebook cover image (850x315)

HTML email

Banner Ads (240x400 and 250x250)

Save the Date Card

Program Guide

Signage

Website registration function, integrated with Salesforce

Client-supplied Royalty-free Rights-managed Original

Photography/Illustration budget $200

For continuity, do other materials exist that would influence design, style, theme,
colors, etc.? Yes, previous Spring 2013 Town Hall Meeting (

Are there any other mandatories? We will need a registration function, an admin pull on the back-end, and the site to be integrated with Salesforce.

Do we have a schedule? Initial artwork for review by May 28

Mobile Work Exchange Provides Edits by May 29

Soft Launch on May 31

Public Launch on June 3

1.Why are we creating this?

We would like to maintain the cohesive, engaging identity you have already created for the Mobile Work Exchange Town Hall Meetings. We distribute the HTML email, post banner ads to the site, and distribute save the date cards to promote the Fall 2013Mobile Work Exchange Town Hall Meeting, and its theme, to increase attendee registration and sponsorship opportunities.

2.Who is the target audience?

Federal government executives and industry sponsors

3. What is the tone and manner? (i.e., friendly, professional, authoritative, whimsical, etc.)

Professional, educational, cutting edge

4. What is the proposition? (In one sentence, what are we to communicate, from client’s perspective?)
The Mobile Work Exchange Town Hall Meeting is a must-attend event for both government and industry working together to achieve demonstrable progress in telework.

5. What are the support/copy points?

HTML email: We will need a two column HTML with registration button. Please find copy below.

HEADER – SPRING EVENT IMAGE

(Please note, the copy highlighted below is from the Spring event. We are still drafting copy for the Fall event and will update the HTML email ourselves.)

Mobilology [moh-buhl-ol-uh-jee]

noun

1: the science of working remotely

Where work happens, where ever you are.Smartphones, tablets, and collaboration tools allow us to stay connected – even when we are miles apart. In the move to mobility, teleworkers are leading the way –

shift from the traditional to a distributed, remote workforce.To keep up with the rapid adoption of telework and mobile trends, we must become mobility experts.

It’s about Unlocking Productivity Through Mobility and Telework

Earn your degree in mobilology at the 14th semi-annual Spring Town Hall Meeting on Thursday, September 12 at the D.C. Convention Center. The all-day conference will study the rise in telework, mobile work, and how to ensure your workforce is secure on-the-go.

Featuring a new workshop-style format, attendees will have the chance to participate in targeted sessions focusing on telework, workforce management, IT, and policy.Hear from more than 50 speakers as government and industry leaders discuss best practices in telework and mobility.

Learn about:

  • BYOD
  • Mobile Device Management
  • Cyber Security
  • Telework ROI and Collecting Data
  • Performance Management
  • The Telework Enhancement Act Requirements

For more topics, visit the full program here.

What to expect? More than 900 attendees representing 150 Federal agencies [link to pop up box listing agencies and titles] attended the Fall 2012 Town Hall Meeting, including program and IT directors/managers, CIOs, CHCOs, and telework managing officers.

Register Now (button)

What to expect? The Spring 2013 Town Hall Meeting was the largest Town Hall Meeting to date, with nearly 1,000 attendees and 200Federal agencies represented.

Conference Details (side bar):

Where: Washington D.C. Convention Center

When:Thursday, September 12, 2013; 7:15 a.m. – 4:00 p.m. ET

Details:Complimentary to government employees; industry rates apply

Interested in CPE Credits? Town Hall Meeting attendees are eligible to receive continuing professional education (CPE) credits. Click here for more details.

Register Now (button)

Banner Ads:

We’re looking to create the following:

Vertical (240x400) and medium rectangle (300x250) banneradvertisement that will be posted on the homepage and secondary pages of the Mobile Work Exchange website as well as the MeriTalk site. We will also provide this banner ad to our sponsors for use on their pages. Please incorporate image that is created to go along with the theme in these banner ads.

Copy to include:

Theme image

Fall 2013 Telework Exchange Town Hall Meeting

Thursday, September 12, 2013

Washington D.C. Convention Center

Register Today at

Facebook/Twitter Share Function: (Mobile Work Exchange team will incorporate these social media sharing tools. If we have trouble, we will consult creative)

Once a site visitor has registered, they will have the opportunity to “share” their registration via their Facebook news feed or Twitter page. This option will appear on the registration confirmation page. Similar to the Fall 2011 Town Hall Meeting share function, we will need two graphics (one for Facebook and one for Twitter). The verbiage will link back to the THM registration page. We will need two unique URL’s (one for Facebook and one for Twitter) to track click-throughs to the registration page for each channel

  1. Facebook Verbiage: I’m learning about Mobilology 2.0: The Science of Working Remotelyat the Mobile Work Exchange Fall 2013 Town Hall Meeting, on September 12. Join me: <UNIQUE URL>
  2. Twitter Verbiage: Learn about Mobilology 2.0: The Science of Working Remotely at the September 12Mobile Work Town Hall Meeting: <UNIQUE URL>

For Projects that IncludeRegistration Function on a Web page, Complete the Following:

We have integrated our Web sites (including registration functions) to our main Contact Management System. What does this mean? Every time someone registers for an event or program, they are automatically added to our Contact Management System. To ensure that we add contacts correctly, we need your help tagging them to appropriate lists. Please answer the following questions and contact Nancy Whitman or Alex Meril if you have any questions:

6. Is there a registration or download page on which you will collect visitor contact information? (If no, then the job opener is complete)

Yes

No

7. When someone completes the download or registration page, which organization should they be tagged to in the Contact Management System? Please select the organization you are working with on this project.(Check all that apply)

GovMark Council

MeriTalk

O’Keeffe & Company

PRSourceCode

Telework Exchange

8. When someone completes the download or registration page, which existing lists should they be tagged to in the Contact Management System? (A full list of lists can be found in the Intranet – Contacts>View/Export List)

Please select any of the following existing e-mail domain lists:

YesIf .gov e-mail domain, then tag to OKCO - GCIV IT Contacts

YesIf .mil e-mail domain, then tag toOKCO -GDOD IT Contacts

YesIf mail.house.gov and/or senate.gov e-mail domains, then tag to MeriTalk - Capitol Hill List

YesTelework Exchange only: If mail.house.gov and/or senate.gov, then tag to MWE- Capitol Hill Master

YesTelework Exchange only: Telework Exchange Government Contacts (.gov/.mil), tag to MWE-.Gov/.Mil E-mail List

Other existing lists:

MWE- Master List List

MWE- Event Attendee/Registrant

Copy and paste specific list names from the Intranet (SeeIntranet – Contacts>View/Export List)

9. Does your event, report, and/or program focus on one or more of the following category? (Check all that apply)

YesCloud. If yes, please tag to MeriTalk Category - Cloud

Yes Mobility (Apps). If yes, please tag to MeriTalk Category - Mobility (Apps)

YesData Center. If yes, please tag to MeriTalk Category - Data Center

YesCyber Security. If yes, please tag to MeriTalk Category - Cyber

10.Do you need to create a new list within the Contact Management System for this registration/download page? If yes, please include the new list name below.Do you need to create a sub list? If yes, please include the new sub list name below.

What is a sub list? MeriTalk and Telework Exchange will need to create new sub lists for all programs moving forward. A sub list is a subset of the general lists we have in the system. (Sample List would beMeriTalk - Event Attendee/Registrant, Example Sub List: RIM Webcast Aug 2011. Please ensure the list name is less than 40 characters with spaces.

Create New List Name: (less than 40 characters with spaces)

Create New Sub List Name: Fall 2013 THMRegistrant(include individual program names, less than 40 characters with spaces)

11. MeriTalk Programs Only: Is there an opt-in check box on the registration/download page?

Yes, tag toMeriTalk - Opt Ins

No

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