Person Specification

Communications and Marketing Officer

ESSENTIAL / DESIRABLE
Knowledge and Understanding
  • Relevant qualification
  • Understanding of the value of clear communications within and across a membership organisation
  • Knowledge (and experience) of a range of relevant software
  • Understanding of the value of digital technologies in educational delivery
  • Knowledge and commitment to the principals of diversity and equal opportunities
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  • Professional marketing qualification
  • An understanding of the value that moving image and sound have in enriching teaching, learning alongside text
  • Awareness and sensitivity to the political and cultural environment that the organisation is working within
  • Awareness of Higher and Further Education policies and practices
  • Awareness of School policies and practices

Experience
  • Experience (minimum of 2 years) in an appropriate role
  • Experience of using initiative both independently and as part of an effective team
  • Track record in implementing communication strategies
  • Experience of effective organisational communication via social media
  • Experience of data collection, analysis and reporting
  • Strong ‘news sense’ and experience of dealing with the media
  • Experience of delivering a portfolio of marketing materials
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  • Experience of working within a membership organisation
  • Experience of working with a national brief
  • Experience of devising social media strategies
  • Experience of advising senior staff on relevant media matters
  • Experience of developing sponsorship opportunities
  • Experience of writing ‘case studies’
  • Experience of running conference/ event stands

Skills and Abilities
  • Excellent time-management skills with proven ability to meet deadlines and work well under pressure
  • Excellent organisational skills with ability to manage a diverse workload and prioritise effectively
  • Excellent (creative and clear)written and verbal communication skills and the ability to create communications suitable for a range of audiences/ purposes
  • Excellent interpersonal skills and the ability to effectively manage a range of internal and external relationships
  • Highly effective database user skills
  • Ability to manage resources efficiently
  • Attention to detail, accuracy and clear presentation
  • Ability to travel within UK as required
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  • Ability to provide clear financial monitoring information
  • Ability to action website updates
  • Proven track record in database management
  • Clear understanding of data management (in accordance with Data Protection Act)
  • Ability to create and undertake effective surveys

Personal Qualities
  • Hard working team player
  • Highest levels of personal integrity
  • Tactful and diplomatic approach
  • Thoughtful and creative problem solver
  • Dynamic, proactive and results orientated
  • Flexible, adaptable, curious, confident and enthusiastic