TOILETS, SEATS, TANK COVERS, AND BIDETS
BidetsCompost Starters
Tank Bowls Combos
Toilets
Toilet Bowls
Toilet Chemicals
Toilet Seats
Toilet Tank Covers
Urinals
Waterless Toilets
Waterless Urinals
Parts & Accessories
The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS 2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) 3
NUMBER AND MEASUREMENT GUIDELINES 4
PRODUCT NAME AND MARKETING COPY 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS 8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA 8
HTML COLOUR TABLES 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS 9
Last Updated: January 2017 Data Standard: Toilets, Seats, Tank Covers, & Bidets Page 9 of 9
CHECKLIST FOR ONLINE SKU REQUIREMENTS
TOILETS, SEATS, TANK COVERS, & BIDETS – ALL PRODUCTSREQUIRED
Accessories
/ Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.
Collections
/ Please attempt to limit the number of items in the collection to 12 or fewer.
All toilet component pieces (tank cover, tank, or bowl) must be part of a Collection with the other components of the series and the complete toilet kit (if applicable).
Coordinating Items
/ Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.
Images and Assets
/ Alternate images are recommended for this category. Please include lifestyle images when possible.
Video
/ Product videos detailing model-specific features preferred.
Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)
Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: January 2017 Data Standard: Toilets, Seats, Tank Covers, & Bidets Page 9 of 9
NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) / Description / ExampleInches and Feet / Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjective
Use “inches” when simply listing a measurement
Use “ft.” for foot/feet
Use a period after the abbreviation
Do not use hash marks (”or “) to represent inches and feet
Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)
Always use “cu. ft.” for cubic feet / 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Dimension Abbreviations / Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter
They should always be capitalized (“Dia” should have an initial cap)
The “x” between dimensions should always be lowercase with a single space on either side of it / 72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
Metric Measurements / Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).
● Length: mm, cm, m, km
● Mass: g, kg
● Liquid Volume: mL, L / Space between boards is 2 cm
20-mm gap
Stain and scale remover (1L)
Pounds / Do not use the pound sign (#) to represent pounds when referring to weight
Use “lb.” or “lbs.” with the period / 600 lb. Capacity Heavy Duty Folding Platform Cart
Ounce and Fluid Ounce / Always use "oz." for ounce and "fl. oz." for fluid ounce
Use a period after the abbreviation
Never use a hyphen between the number and unit of measure / 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Sanitizer
50 oz. Liquid Laundry Detergent Original Scent Bottle
Gallon and Quart / Always use "Gal." for gallon and "Qt." for quart
Use a period after the abbreviation
Never use a hyphen between the number and "Gal." or "Qt." / 6 Qt. Clear Latch Box (12 Pack)
18 Gal. Latch and Carry Tote (6 Pack)
Watts, Volts and Amps / Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)
Always use “Ah” for amp Hours
Use a space and “kW” for kilowatt and “kWh” for kilowatt hours / 12-inch 20V Electric Cordless Trimmer/Edger
10-inch 2.2 amp Corded Electric String Trimmer
75W Equivalent Soft White Circline CFL Light Bulb
Horsepower / Always use "HP"
Never use a period after the abbreviation
Never use a hyphen between the number and "HP" / 10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
Temperature and Degrees / Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles
Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius / Outdoor temp range down to -39.8°F
Super sharp 23° Streaker Point
Percentages / Always use the percent symbol (%) instead of the word “percent”
Do not include a space between the measurement and the percent symbol / 30% Residential Energy Efficient
Exponents / Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)
Always use the abbreviation for the exponent (mm sq.-inch cu., etc.) / Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.)
PRODUCT NAME AND MARKETING COPY
PRODUCT NAME
The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for example
iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend
· Items in brackets [ ] are considered required elements of the product name
· Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
· Items in quotations “ “ are to be added as listed
Bidet:Product Naming Formula
{Series} + [Bowl Shape] + [“Bidet”] + ["in" Colour]
Product Naming Example
Amaretto Elongated Bidet in White
Bidet Seat:
Product Naming Formula
{Series} + [“Electric” or “Non-electric”] + [“Bidet Seat for”] + [Seat Shape] + ["Toilet"] + ["in" Colour]
Product Naming Example
Supreme Electric Bidet Seat for Round Toilets in White
Non-electric Bidet Seat for Elongated Toilets in White
Bidet System:
Product Naming Formula
{Series} + [“Electric” or “Non-electric”] + [“Bidet System”] + {"for" Toilet type}
Product Naming Example
Non-Electric Bidet System for 2-Piece Toilets
Toilet:
Product Naming Formula
{Series} + [“1-piece” or “2-piece”] + [Gallons Per Flush and “GPF”] + ["Single Flush" or "Dual Flush"] + [Bowl Shape] + [“Toilet”] + [“in” Colour]
Product Naming Example
Gemini 1-piece 1.28/1.6 GPF Dual Flush Elongated Toilet in Almond
Cimmaron 2-piece 1.28 GPF Single Flush Round Toilet in White
Toilet Bowl:
Product Naming Formula
{Series} + [Bowl Shape] + [“Toilet Bowl Only”] + [“in” Colour]
Product Naming Example
Cadet 3 FloWise Elongated Toilet Bowl Only in Black
Toilet Seat:
Product Naming Formula
{Series} + {"Children's"} + [Seat Shape] + ["Open" or "Closed"] + ["Front Toilet Seat”] + [“in” Colour]
Product Naming Example
Children's Round Closed Front Toilet Seat in White
Savona Elongated Open Front Toilet Seat in Natural Oak / Toilet Tank:
Product Naming Formula
{Series} + [Gallons Per Flush and “GPF”] + ["Single Flush" or "Dual Flush"] + [“Toilet Tank Only”] + [“in” Colour]
Product Naming Example
Cadet 1.6 GPF Single FlushToilet Tank Only in White
Cadet 1.28/1.6 GPF Dual Flush Toilet Tank Only in White
Toilet Tank Cover:
Product Naming Formula
{Series} + [“Toilet Tank Cover”] + [“in” Colour]
Product Naming Example
Cadet Toilet Tank Cover in Beige
Urinal:
Product Naming Formula
{Series} + [Gallons Per Flush and “GPF” or "Waterless"] + [“Urinal”] + [“in” Colour]
Product Naming Example
Steward Waterless Urinal in White
Maybrook 1.0 GPF Urinal in Beige
Waterless Toilet:
Product Naming Formula
{Series} + {Product Description} + ["Electric" or "Non-electric"] + ["Waterless Toilet"]
Product Naming Example
20 Deluxe Electric Waterless Toilet
30 NE Non-electric Waterless Toilet
Bidet Accessory:
Product Naming Formula
{Series} + [Product Type] + {"in" Colour}
Product Naming Example
Bidet Toilet Seat Attachment in Silver
Waterless Toilet Accessories:
Product Naming Formula
{Series} + [Product Type] + {“in” Colour}
Product Naming Example
16 oz. Compost Quick
MARKETING COPY
The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLE
The BEMIS Lift-Off Round Closed Front Toilet Seat features twist hinges that make it easy to lift off the seat for cleaning and replacing. The seat has a chip-resistant finish. This product is made with environmentally friendly materials and processes.
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS
FEATURE BULLET RANKING AND EXAMPLES
· A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product
· If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately
· Do not include punctuation at the end of the bullet (no periods or semi-colons)
· Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number
Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:
1. REQUIRED: Not Included bullet, if toilet components/parts are shown in the image but are not includedSeat not included
Tank not included
Seat and tank not included
2. Compatibility feature and benefit
For use with Town Square 2-piece toilet models 2797 and 2787
3. Material feature and benefit
Durable molded wood, superior high-gloss finish resists chipping and scratching
EverClean surface inhibits stain growth, odor-causing bacteria, mold, and mildew, reduces cleaning
4. Design feature and benefit
1-piece design enables easier cleaning
EasyClean technology provides twist hinges for removal, making cleaning and replacement easy
Comfort Height design features height comparable to a standard chair, makes sitting and standing easier for all ages
5. Flushing System feature and benefit
Ingenium flushing system delivers 3.5 gallon performance in a 1.6 gal. package for powerful waste removal while saving water
6. Convenience feature and benefit
Open front with smaller opening and scalloped side handles for comfort and support of young children
Heated seat and warm-air dryer for added comfort
7. Installation feature and benefit
Designed for easy installation using common handyman tools
8. Included feature and benefit
Includes: Cover, plastic hinges, and bumper molding for complete replacement or installation
9. Required for Toilets: Bowl type feature and benefit
Round front bowl is ideal for smaller bathrooms
10. For Toilets and Urinals: WaterSense/Water Saving feature and benefit
WaterSense certified high-efficiency design uses 1.28 gpf for significant water savings versus a 3.5 gal. toilet / 11. For Toilets and Urinals: Recommended working pressure feature and benefit
30 psi recommended when flushing and 80 psi when static for optimal operation
12. Required for Waterless Toilets and Urinals: Capacity feature and benefit
3 people full-time use/4 people part-time use; perfect for places requiring a small volume
13. Required for Waterless Toilets and Urinals: Disposal feature and benefit
Reduces waste by approximately 90%, leaving behind nutrient rich, hygienically safe humus for disposal, making it environmentally safe to dispose of and safe enough to be contained until disposal
14. Required for Waterless Toilets and Urinals: Power feature and benefit
120 VAC required to power thermostat, fan and automatic mixer
15. Required for Bidets and Waterless Toilets & Urinals: Mixer feature and benefit
Automatic mixer turns blades after each use to aerate the material for maximum hygiene
16. Required for Bidets: Nozzle/Stream feature and benefit
3-in-1 nozzle allows users to easily select posterior, anterior, or enema modes
17. Required for Bidets: System Cleaning feature and benefit
Nozzle automatically self cleans before and after each use for improved cleanliness
18. Required for Bidets: Water Settings feature and benefit
Continuous warm water, temperature settings from room temperature to 104 degrees, for maximum comfort and cleanliness
19. Required for Bidets: Energy Saving feature and benefit
Occupied seat sensor automatically shuts off the cleaning system when the seat is vacated eliminating wasted energy
20. Required for Bidets: Safety feature and benefit
Thermal cut-off function prevents burns
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA