Position: Marketing Specialist, Winshape Retreat

Position: Marketing Specialist, WinShape Retreat

Scope of Position: The Marketing Specialist serves as the coordinator of promotional activities, collateral and all brand and marketing efforts for WinShape Retreat and WinShape Marriage

Reports to: Senior Director, Operations

Roles and Responsibilities:

• Supports WinShape Retreat Marketing by:
• Supports WinShape Sales Team in providing conference and trade show recommendations and marketing support
• Creates and distributes promotional materials, including but not limited to, radio, print and web ads and email campaigns
• Presents, manages and implements annual brand/marketing strategy
• Cultivates business and vendor relationships by ensuring timely response to emails and phone calls
• Manage approval of all branded items
• Manage brand voice and ensure consistent brand messaging in all print and verbal communication channels, including but not limited to, website, press releases and public relations
• Provide support to the WinShape Foundation Sales Team in reaching annual goals
• Develops and implements marketing initiatives along with monitoring all marketing activity
• Manages contact database through customer relations management system
• Manages internet marketing campaign and results, including but not limited to paid search, social mediaand earned media
• Participates in weekly sales meetings
• Manages the internal communication to WinShape Retreat staff above and beyond the work of the WinShape Foundation Marketing Team
• Coordinates marketing efforts with the WinShape Foundation Marketing Team
• Performs additional duties and tasks as assigned by Senior Director of Operations and/or the Brand and Marketing Manager, WinShape Foundation

• Supports WinShape Marriage Marketing by:
• Creates, distributes and maintains promotional and programming materials, including but not limited to, marriage content booklets, print, survey and email campaigns
• Manage brand voice and ensure consistent brand messaging in all print and verbal communication
• Maintain WinShape Marriage website and content management
• Cultivates business and vendor relationships by ensuring timely response to emails and phone calls
• Responsible for promoting and filling Signature Series Marriage events
• Develops and implements marketing initiatives along with monitoring all marketing activity
• Coordinates with WinShape Marriage Manager of Programming on special projects or initiatives

Requirements:

• Bachelor’s degree
• 3-5 years’ experience in marketing, public relations and/or advertising
• Organizational skills with strong attention to detail and the ability to prioritize work effectively in an environment with competing demands
• Ability to handle sensitive and confidential information appropriately
• Demonstrates excellent oral and written communication skills and proficient in Microsoft Office products
• Preferred experience with Adobe Creative Suite
• Exhibit a positive attitude and the ability to be proactive, resourceful and flexible
• Demonstrated ability to work independently and as part of a team
• Commitment to WinShape Foundation vision and core values

FLSA Status: Full-Time; Non-Exempt

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