SAVE THE DATE!

Health Care Executives of Southern California

An Independent Chapter of the American College of Healthcare Executives

Los Angeles and Ventura/Santa Barbara Regions

Present a Webinar:

“Social Media Applications in Healthcare:

Beyond Marketing and Public Relations”

Learning Objectives:

1.  Develop a basic understanding of each of the major social media tools: weblogs, microblogs, wikis, social networking sites, podcasts, etc.

2.  Improve your ability to discuss social media topics and assess the risks.

3.  Plan for an organization-wide social media policy that clearly outlines expectations and minimizes the risks.

Program Outline:

·  Starting and Monitoring Conversations

·  Overcoming Barriers and Risks

·  Building online visibility

·  Pulling together a planning team

·  Defining the Tools:

- Weblogs - The Wiki

- Microblogs - Social News and Bookmarking Sites

- Social Networking Sites - Photo and Video Sharing

- Podcasts - Widgets and Apps

Moderator:

Christina Beach Thielst, FACHE is an administrator with a long career in a variety of hospital and other healthcare settings and has experienced firsthand the challenges and barriers to effective communications and collaboration. She is the author of “Social Media in Healthcare: Connect, Communicate, Collaborate”, and it’s accompanying Self-Study Course, which were published by Health Administration Press in 2010. She is on the Board of Directors of Health Care Executives of So. California, a member of the Health Information Management Systems Society and American Telemedicine Association.

Date: Thursday, October 21, 2010

Time: 12:00 PM – 1:15 PM

Cost: $35.00 – HCE/ACHE Members, Non-Members

$10.00 – Students

Location: Call in number provided upon completion of registration.

Contact: Sara Alviani, (805) 650-1243

Reserve your space now!

See Registration Information Below

For information on becoming a member of HCE, go to hcesocal.ache.org

NOTE: Your membership in ACHE entitles you to a complimentary membership in HCE!

“Social Media Applications in Healthcare:

Beyond Marketing and Public Relations”

A Webinar

Thursday, October 21, 2010

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Please mail or fax completed form, along with your payment, to:

Health Care Executives of Southern California

P.O. Box 3818

Ventura, California 93006-3818

(805) 650-6456 Tel - (805) 650-6456 Fax