COLORLY 102

PURPOSE: To continue the building process of hair coloring. Stepping into the confidence of blonding. Determine what constitutes a blond, how to achieve the palest platinum, create dimension, shine and vibrancy for all blonds.

GOAL: After attending COLOR 102, the stylist will have the confidence to create multiple shades of blonds. You will know when to decolorize, or color to create the ultimate blond. Learn two-step application with the application of toners.

REQUIREMENTS: COLORLY 101

TOOLS: Done Deal

Three-hour class

One-two models

(No multiple foiling)

CLASS STRUCTURE

THREE HOUR CLASS

Venue: In-Salon, or host site (hotel)

Attendees: 4-15

Supplies: Bowls, brushes, flasks

Product for display

Swatch charts: Meches, delyTON, lyCOLOR, COLORLY A.F.

White board, paper tablet, etc.

Four-pager, delyTON, lyCOLOR (as many as attendees)

Products: Done Deal

Models: 1-2 (simple applications, no color correction, no extensive foiling)

Models arrive 30 minutes after presentation starts


Begin seminar:

q  Introduce yourself (you represent the distributor first, then IT&LY HAIRFSHION)

q  Thank salon, distributor, and any other pertinent figures for hosting.

q  Have salon stylists introduce themselves

q  Ask about their color knowledge, COLORLY A.F. usage etc.

q  Start with something to grab their attention, joke, story etc

REVIEW:

q  Four-pager, everyone should have one. Review how to use.

  1. Determine the Natural level

Use Natural series in the swatch chart (include gray percentage)

  1. Determine the Desired level
  1. Hydrogen Peroxide Choice (use four pager, purple and yellow chart)

v  OXILY ADVANCED FORMULA

Available in 10, 20, 30, 40 Volumes

Buffered with Coconut oils

Cationic conditioners

Stabilized at a pH 2.5 for insured long shelf life

  1. Natural Remaining Pigment (right side of four-pager)
  1. Color Contribution

Refinement

Neutralize

Enhancement

BLONDING:

Do Blonds really have more fun, are red heads as precocious as they say, is a brunette always going to be at the head of the class? We are here today to create the exuberant, sassy blonds men and women have come to love.

Who qualifies as the best blond?

q  A natural level 6 and lighter will create the best blonds.

q  A natural level 5 with 30% or more gray.

q  A Client who may have been blond as a child.

q  Natural faded red heads.

What products are there?

q  COLORLY ADVANCED FORMULA

q  EASILY Blond

q  COLORLY Mèches

q  lyCOLOR

q  delyTON

What applications are there?

q  One step coloring with COLORLY A.F.

q  Two step decolorizing with EASILY Blond

SS SERIES

The SS Series will give you four levels of lift starting at the 5th level. All shades will give you the lift you need, but the depositing of the different shades have unique qualities. For example: SSA looks like the palest swatch, but it works best at the 7th level to create the palest blond. SSC will be able to control the warmth of lifting a natural level 5.

q  Mixing

One part SS + one and one half parts OXILY A.F. 40 volume

q  Process

NO HEAT 50 minutes

q  Retouching the SS’s are a simple procedure. You only need to apply color to the new-growth. There is no need to pull the color through then mid-shaft and ends

SSA -50 20 30 Silver has superior lifting ability through the warm Orange and Yellow stages of natural contribution. With a high intensity of Blue pigment in this Silver shade, you can achieve cool winter blondes or highlights when using SSA for special effects. We recommend use on a natural level 7 hair and lighter.

SSB - 35 20 45 Beige is recommended for moderate control of warmth while achieving beige tones. Achieve control over the natural Yellow without fear of Pink overtones. SSB can be used on hair that is a level 6 and lighter.

SSC - 40 20 40 Ash has effective lift and control on natural light brown levels of 5 and lighter. The Ash series controls warmth the best of the Super Light shades.

SSD - 5 15 80 Gold is ideal for achieving a light golden blonde at a level 5 and lighter.

SSR - 0 80 20 Copper blond at the lightest level. Perfectly balanced for a soft strawberry shade without the fear of pink.

SSM - 5 20 75 Perfect Honey. Very pastel honey with a hint of warmth

SSN - 10 30 60 Naturally balanced in the three primaries to create the ultra light natural blond.

EASILY BLOND / LOW AMMONIA / 3.8% BASE / OPTIMUM CONDITION AFTER SERVICE
DECOLORIZING POWDER / CREAMY CONSISTENCY / REMAINS MOIST DURING PROCESSING / CONSIST PROCESSING THROUGH OUT
ANTI-RED ACTION / CONTROLS WARMTH / BETTER BLONDS
ON OR OFF THE SCALP / WITH PATCH TEST AND
OXILY AF DEVELOPER / 10-40 VOL DEVELOPERS,
NO NEED FOR MULTIPLE BLEACHES
NO-DUST / FRIENDLY TO ENVIRONMENT / BETTER FOR STYLISTS AND CLIENTS
DO NOT APPLY HEAT / PROCESSING TIME IS NOT LONG / CONSISTENT RESULTS

EASILY BLOND:

Feature Benefit Advantage

o  On and Off the Scalp Bleaching

(Always use OXILY A.F. for on the scalp bleaching + 24 hour patch test)

o  Great for foiling, baliage, cap work, wet on wet, etc.

o  Can be used as a tint color remover.

o  Works past the red stage quickly

o  NO HEAT

o  Mixing

One ounce to two ounces of Developer

o  Application

Virgin

Retouch

Patch Test

o  Processing

o  Decolorizing should be done to the natural remaining pigment. You will tone at a tonal shade. Do not lift beyond your desired level.

2-3 levels approximately 20-25 minutes

3-4 levels approximately 25-30 minutes

5-6 levels approximately 35-40 minutes

APPLICATION:

o  Formulate with stylist to achieve the desired results.

o  Mix, as per product

o  Apply:

o  Virgin application - EASILY Blond and SS: four quarter panels are outlined, midshaft (3/4 away from scalp), remix and apply roots to ends, saving around the hairline for last. The perimeter of the hairline will lift quickly and should be applied after all product is applied elsewhere.

o  Retouch – Apply to interior of four-quarter panels. Then proceed around the hairline last. Do not pull through to ends. If refreshing color is needed, apply a demi-permanent or semi-permanent color.

o  Process as needed.

o  Remove product with ADVANCED SHAMPOO. Condition with REVIVOR. If toning is desired, do not condition.

TONING:

IT&LY HAIRFSHION offers an endless possibility of choosing the perfect toner. From COLORLY Mèches to lyCOLOR, delyTON to VIVLY, you can achieve the perfect blond. COLORLY A.F. can also be used as toner.

COLORLY Mèches

o  Permanent toning system for pre-lightened hair

o  6 balanced fade resistant tones

o  Non-progressive

o  Ammonia Free

o  5 Minute processing

o Translucent vibrancy

lyCOLOR

o  Demi-permanent

o  Ly-COLOR Emulsified Activator

Equatt 22

Deposit Color

Reconditioning benefits

o  Gradually and naturally diminishes from the hair

o  No Ammonia

o  18 Translucent shades + Clear

o  Same day chemical service

o  Fast, bottle application

o  Processing: up to 10mn

o  Create cooler results

delyTON

o  Demi-permanent

o  24 rich vibrant shades

o  Silk Amino protein based.

o  Phytokeratine Complex, a vegetable origin, restructures from the inside

o  No Ammonia

o  Same day chemical service

o  Bowl and brush application

o  10 mn process

VIVLY and VIVLY Plus

o  Classic Semi-permanent

o  14 Shades

o  Retail Generating

o  For use in Repigmentizing

o Deposit only, Non-Peroxide, Non-Ammonia

o Designed to control muddy ends.

Conclusion:

o  Have stylists shampoo and style out models.

o  Have the ADVANCED COLOR PROTECTION styling products available, review if necessary.

o  Review color models

o  Thank salon, models, and any other pertinent people

o  Refer to Technical support hot-line for further assistance

o  1-800-621-4859

1-800-621-ITLY

o  Clean up work area, pick up a business card for reference.

o  Following day, write a quick thank you note. Indicate your pleasure at helping the salon, or any other pleasant thought you might think of.