TAMS SPECIAL MEETING 7JUNE 2010

Association Incorporated under Section 21 Reg. No. 73/1617208

MINUTES OF THE SAARF TAMS SPECIAL MEETINGHELD ON 7JUNE 2010 AT 14:30 AT THESAARF OFFICES, 54 QUEENS ROAD, BRYANSTON

1. PRESENT

Annelie Hatting / Lisa Botha
Angie Hammond / Lorna Long
Brenda Wortley / Martin Urry
Charne McMahon / Michelle Bohme
Chris Eyre / Mpho Mokone
Claire Welch / Paul Haupt
Clive Corder / Resheena Gobind
Damir Adamovich / Rodney Chalmers
Gillian Siluma / Sue Scott
Gisela Seeley / Tshifhiwa Mulaudzi
Heather Kennedy / Trish Chinembin
Jennifer Daniel / Ursula Shikhati
Kami Pregaladhan

Apologies were recorded for Errol Burrows, Jean Meyer, Johan Koster and Sharon Penhallrick.

The following people were absent without apologies:

Amarendra Rath, Candice Ulrich, Elouise Kelly, Kobus Van Staden, Lerlyn Lee, Melinda Naicker, Pam Pillay, Sheena Spies, Sunel Prinsloo, Thomas Nhamoinesu, YusufNabee, and Zanele Madikane.

2.DStv-i Panel

(see attached presentation)

The following requests were tabled and accepted at the special TAMS council:

  • It was requested that users of the DStv-i panel datashould be enabled to import or export spots from the DStv-i panel to the TAMS panel.
  • DStv-i panel will use the same events data as the TAMS panel.
  • An extra code to be created in TAMS that will exclude guests and only include the digital portion of DStv.
  • There will be no free to air channels (etv and SABC) on DStv-i panel.

3.AGB Nielsen Proposal

(See attached presentation)

The following requests were tabled and accepted at the special TAMS council:

  • Currently AGB Nielsen has installed meters into 120 PVR households. AGB Nielsen motivated for the convergence of this PVR panel with the TAMS panel for the 2010 soccer world cup. This world cup data will be labelled differently (e.g. “the Special World Cup Data”) to make sure that users are aware that the data is not the currency. SAARF will be given credit for this data.
  • The TAMS Council is happy with the concept of measuring internet usage, using the TAMS panel. Chris will work on a formal proposal.
  • Nielsen Media Room

This will be in operation for the duration of the World Cup and will compare what is happening in SA and the rest of the world in terms of TV viewing etc. At this stage it is not clear if there will be free access to this website or not.

Signed as a true record of the proceedings on this ………day of………………………..2010.

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Signature

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Tel: (011) 463-5340/1/2 Fax: (011) 463-5010 / 0866 353 592 e-mail address: Website: http//:

Directors: L Benjamin; R Chalmers; C Daniels; S F du Plessis (Chair); Q Green; P Haupt (Dr) (CEO); N F Holdsworth;L Holley;T Mulaudzi; PMiddleton;L Siso;T Stafford; B Wortley