ELIZABETH FOREMAN ● Page Two ●
ELIZABETH FOREMAN
3513 Clarkwood Pl. ● Cincinnati, OH 45208
513.321.4113 ●
Accomplished, results-driven digital media professional with more than 11 years experience planning and implementing online product strategies. Proven expertise in launching major websites.
· Founded one of the nation's most recognized local news websites, garnering three Edward R. Murrow awards, with innovative features that became standards in the industry.
· Generated $300,000 in annual revenue and a 1400% traffic increase through the creation of online video products for a Gannett website.
· Built budgets and managed employees while maintaining hands-on product experience.
· Continually recognized for exceptional project management, ability to set strategic direction and carry out tactical implementation, motivating leadership, and outstanding creativity.
Innovation ● Project Management ● Website Strategy, Development, and Marketing
Resource Management ● CMS Implementation ● Team Leadership ● Technical Liaison
Creative Strategy and Brand Implementation ● Copywriting
Budgeting ● eStore Management ● Online Video Production
PROFESSIONAL EXPERIENCE
SELF-EMPLOYED, Cincinnati, Ohio
Internet strategist ● December 2008 - Present
Specialize in large-scale website launches, from concept to launch.
· Currently contracted full-time as multimedia editor for HouseLogic, a home ownership website from the National Association of Realtors®.
· Client list available upon request.
THE GANNETT COMPANY – CINCINNATI.COM, Cincinnati, Ohio
Director of Video Product Development ● May 2007 – December 2008
Directed high-profile project strategy and creative development for both consumer-specific and advertiser-specific video products, including production of client marketing video.
· Developed and implemented the website’s first comprehensive video product strategy.
· Oversaw the development and production of video content for multiple web properties by multiple teams of producers distributed across the company.
· Collaborated with advertising, sales, digital development, news, marketing and IT departments while building partnerships with external vendors and external content-providers.
· Created then trained photographers, reporters, editors, and marketing team on video SOPs.
· Directed team in interpreting and implementing new video brand strategy and guidelines across a range of print and electronic marketing materials.
· Worked with marketing department to create and support video products with promotions; direct mail, e-mail, and search engine marketing campaigns and collateral.
· Moved marketing video production in-house, saving tens of thousands of dollars.
· Member of corporate video advisory board, which helped set company’s global video priorities.
· Managed vendor relationships and planned and controlled budgets.
· Presented regular website traffic reports and analysis to senior management.
THE E.W. SCRIPPS COMPANY – WCPO-TV, Cincinnati, Ohio
Internet Site Director: WCPO.com ● June 1998 – May 2007
Established one of the nation's most recognized local TV news websites. Known for innovative features that become standards in the industry, WCPO.com was the first local news website in the U.S. with a web-only newscast, around-the-clock online news updates, podcasts and more.
· Oversaw all aspects of initial site launch, from strategy, budgeting, and staffing to information design, editorial decision-making and technical implementation.
· Managed ongoing activities of website and associated products including a mobile-friendly website, e-mail newsletters, and a video on demand partnership, and numerous redesigns.
· Collaborated with internal departments, content partners, vendors, and corporate office.
· Developed the first web-only newscast for a local news website.
· Developed the first interactive, community-oriented Website in the Cincinnati area, providing local, targeted news coverage for more than 50 Cincinnati-area communities.
· Supervised team of website producers, artists, a technical staffer and freelance coders.
· Presented regular website traffic reports and analysis to senior management.
TURNER NETWORKS – CNN, Atlanta, Georgia
Community Coordinator: CNN.com ● 1996, 1997
Worked on numerous projects during a college internship that quickly begat a paid position.
· Created promotional pages for CNN TV programs according to requests of show producers.
· Hosted public chat rooms, handling problem users and directing the flow of conversation to news based events and issues.
· Initiated public message boards based on news events.
· Conceptualized and followed through with feedback solutions.
· Integrated appropriate chat/message board content into CNN's TalkBack Live TV program in real time.
AWARDS
Edward R. Murrow Awards (3) ● Iris Award: Best website In U.S. from Natl. Assoc. of Program. Execs.
Best website in Ohio from Society for Professional Journalists ● Best website from Ohio AP
Best Defense of 1st Amendment from Ohio Society for Professional Journalists
E.W. Scripps President’s Award
ASSOCIATIONS & SPEECHES
National Television Academy Board of Governors ● RTNDA national convention speaker and committee member ● High School Journalism seminar for educators at Ball State University
RTNDF Internet Seminar, National Press Club, Washington, D.C.
ADDITIONAL EXPERIENCE
Industry blogger, LostRemote.com (1999 – 2008) ● eStore developer and social media strategist, local retailer (1998 - present) ● Television producer (1996-1998)
EDUCATION
Bachelor of Science, Journalism ● Minors, Political Science and Film
Ohio University ● E.W. Scripps School of Journalism ● Athens, Ohio
Graduated Cum Laude