ESF project 4895: Meer werk maken van innovatie voor werkgelegenheid en arbeidsmarkt
ANALYSIS FICHE OF LITERATURE
TITLE OF LITERATURE: Sparking creativity in teams
AUTHOR : Marla M. Capozzi, Renée Dye, Amy Howe
TYPE OF AUTHOR (academic, consultants, practitioners, other): experts at McKinsey
COMMISSIONER OF LITERATURE (IF APPROPRIATE): McKinsey Quarterly
ORIENTATION OF LITERATURE (check with X):
· innovation in general: X
· innovation by / within the public sector:
· innovation oriented towards citizens:
· innovation oriented towards social and employment issues typically dealt with by ESF:
LESSONS LEARNT REGARDING:
A. How to define innovation e.g. in types
B. How to formulate an innovation strategy (in terms of scope, types of innovation, requirements)
C. How to organize innovation as a process in different stages?
Innovation in teams.
How to stimulate? We must bombard our brains with things it has never encountered.
There are four practical ways to apply this thinking:
- Immerse yourself: seeing and experiencing something firsthand can shake people up; so to start creativity-building exercises or idea generation starts outside the office. (they give some tips how to that: go to others similar business to learn, go through your own product but with an eye of the consumer, conduct online research of your own product (like a customer would have to do), observe and talk to real consumers)
- Overcome orthodoxies: we have to challenge our core beliefs and try to figure out how the future will change things (technology f.is is evolving exponentially and not linear)
- Use analogies: discovery skills for innovators are associating, questioning, observing, experimenting and networking. But associating; making connections across seemingly unrelated questions is important. (in the article they give questions you can use)
- Create constraints: impose artificial constraints on your business model. (some examples given in the article)
D. How to define outputs of innovation e.g. in terms of idea, concept, prototype…?
E. How to make decisions regarding progress of an innovation?
F. What roles exist for different actors in the innovation process? What competences are required for these roles?
G. How to organize interaction with external stakeholders (open innovation)?
H. Specific tools that are explained (list briefly for each tool in what stage, by which role, why, how it is to be used).
a) Tool 1: