50s Pop Culture
- The Postwar Booming Economy
“Never again shall we allow a depression in the United States.” – These were the words of President Dwight Eisenhower
The economy was booming due to various factors:
- Massive ______spending
- this also helped spawn industries such as chemicals, electronics, and aviation
- American manufacturers basically had amonopoly on______because other industrialized nations had beendevastated by ______
- ______made the workplace more efficient
- More tasks were automated and production increased greatly.
- People had been putting off purchasing big items such as ______and ______due to the war and were now buying them
And they were buying them in the ______
- G.I. Bill of Rights
- This led to the creation of a new government agency called the ______
- Veterans could receive unemployment, preference for civil service jobs, ______, access to hospitals, and money for ______or professional training.
- Many veterans used this to go to ______and get an education
- An Expanding Consumer Culture
- People were living in excess and buying more than they ever had before
- The most popular household product was by far the ______with America going from 7,000 black and white TVs in 1946 to ______high quality TV sets in 1960
- The TV changed American life forever as watching TV became an______part of everyday life
- People started to get away from eating dinner at ______and used ______and ______to make eating more
- The advertising industry takes off, and advertising expenditures increased ______in the 1950’s
- The president of NBC said in 1956 that “advertising has created an American frame of mind that makes people want ______
- ______were also now available so purchasing many of the things people wanted was no problem
II. Life in the American Home
- The work day was shrunk from five and a half days to ______
- There was more ______time than before
- Manual labor was giving way to mental labor and many people were working for corporations
- 60% of the population was ______
- Many people moved into white middle class______
- In 1956 the ideal woman according to Life magazine was 32 years old, mother of 4, pretty and popular, suburban housewife that was married at age 16
- She was a ______
- Women were supposed to stay at home and look after the children
- People joined many clubs such as civic clubs, bridge clubs, carpools, and babysitting groups
- People also joined ______and synagogues in record numbers
- Communists were ______so we needed to be actively involved in the church
- Sales of Bibles and religious books and tapes also soared
- The belief in God was encouraged so much that Dwight Eisenhower made it mandatory that ______be printed on every piece of currency
- ______was added to the Pledge of Allegiance
III. Youth Culture – a teen subculture emerges
- The young people in the United States had more ______and ______than any other generation
- ______gave teenagers mobility that they’d never had before.
- ______became increasingly important and led to the development of new markets such as transistor radios, hula hoops, and rock and roll records.
- Some parents were pessimistic. One social critic said that the American family was ______
- ______emerges as a cultural phenomenon
- The term was coined by Alan Freed, a disc jockey in Cleveland, Ohio in 1951
- This kind of music was considered ______music but found its way into the mainstream in the 1950’s
- Big ______artists in rock and roll were Chuck Berry, Little Richard, and Ray Charles.
- ELIVIS
- The biggest white artist was ______
- Elvis wowed the ______and ______the older crowd with his songs and hip movements
- Elvis was the first mainstream white artist to perform the predominantly “black” rock and roll music
- He was a ______doing “black people’s” music and it drove mainstream America ______
- He had to be filmed from his waist up on the ______show in order to be allowed to perform