SAMPLE MARKETING TIMELINE - IAAHPC TOOL KIT
January - December
Complete / MONTH / ACTIVITY / Who?
January (Month 1)
x = complete / Create Facebook Page, establish LinkedIn, Pinterest and/or Twitter accounts / * IMPORTANT! You don't need to use all of these social medial platforms! Decide on 1-2 that work best for you!
Establish and Account with an Online E-Newsletter Provider
Import Client Email Addresses to Online Newsletter Program
Determine how often you will send out an e-newsletter (Monthly? Every other month? Quarterly?) Updte this spreadsheet accordingly.
Begin to develop hopice content for practice website using sample in Marketing Tool Kit
Establish who will be responsible for finding Content and Updating Social Media
Begin Social Media Updates
February
E-Newsletter - Issue #1
14-Feb / Valentine Email - We Love Our Patients
Order Pet Parent Brochures from IAAHPC
Finalize hospice content (and photos, as needed) for practice website
Social Media Updates
March
E-Newsletter (depending on schedule)
Personalize Pet Parent Hospice Brochures from IAAHPC by applying labels with your practice name and contact information to the back cover; Display brochures in waiting room
Update practice website content
Social Media Updates
April
E-Newsletter (depending on schedule)
Happy Earth Day email
Social Media Updates
May
E-Newsletter (depending on schedule)
Social Media Updates
June
E-Newsletter (depending on schedule)
Social Media Updates
July
E-Newsletter (depending on schedule)
Happy 4th of July email
Social Media Updates
August
E-Newsletter (depending on schedule)
Social Media Updates
September
E-Newsletter (depending on schedule)
Check supplies of Pet Parent Brochures from IAAHPC and reorder as needed
Social Media Updates
October
E-Newsletter (depending on schedule)
Social Media Updates
Process Gift Acknowledgements
November
E-Newsletter (depending on schedule)
Happy Thanksgiving email - we are so grateful for our clients
Social Media Updates
December
E-Newsletter (depending on schedule)
Happy Holidays to All Clients Email
Social Media Updates